"... marketing geniuses..."
Apparently a lot of technically-knowledgeable people don't have social ability. Boom Supersonic!!! "Boom" is what you hear when there is a crash.
There are many more like that. For example, Malwarebytes
is software named after the problem it is supposed to cure. Doesn't anyone at BOOM have a mother?
Son: Mom, what do you think of the name BOOM for our company?
Mom: No, son, that's not a good name.
Son: Why not?
Mom: You're only 3 years old. You'll understand when you are 4.