Healthcare is the motivation, not simply appealing to workers desires for flexible hours.
Today, in any given week, about 450 flexible workers — roughly half the pool — pick up shifts at the [GE Appliances] plant, with workers putting in an average of 24 hours a week.
With roughly half the workers working less than 25 hours a week, the employer is off the hook for subsidized healthcare - if all shifts were covered by 40 hour/week workers, healthcare costs would more than double versus this massively-flexible part-time labor scheme.
"Flexible, app-based scheduling lets large pools of part-time workers choose four-hour shifts and even select the type of work they prefer,"
Another key part of this arrangement is the interchangeability of the work offered - when a production worker can be taught any position in, say, a half-hour, then that opens the door to extreme flexibility. In high-skill environments, let's say a doctor's office, the roles of nurse, receptionist, scheduler, billing specialist, and of course doctor, are not so easily interchangeable (it's a silly example, but it demonstrates my point).