Comment Industrial scale (Score 4, Interesting) 22
Yes, this makes sense.
But for companies making ready-to-drink coffee products at industrial scale, it could be very significant indeed.
Coffee made at an industrial scale isn't expected to be *great* coffee, just "good enough". I can see the process being "good enough." For those who see coffee as just a base into which to stir their favorite (industrially produced) creamer, it will be just fine.
Coffee snobs will get to keep their heat-base process, they'll be the ones that care about fine nuances of flavor, and they don't drink the industrial stuff anyway.
So everybody's happy.
P.S.: Yes, I identify as a coffee snob.