I don't know whether you've ever owned any Apple products; I presume not. What I was most pleasantly surprised to discover when I got my first Mac (Macbook Pro, 2014) was the gigantic support infrastructure that they have built. Between the Apple stores and perpetual OS upgrades, they have built and are maintaining their business on the notion that computers aren't disposable crap; rather, they are worth fixing, maintaining, and expanding. While their products are pricey, it was pretty clear to me that I wasn't just buying hardware and an OS.
In addition, the integration between my Macbook, iPhone, and AppleTV "just works." I have messed with home networking a little bit, and at one point had an Ubuntu media server hooked into my PC and Roku, running some streaming web apps. The Apple infrastructure achieves everything that I spent hours figuring out in minutes.
I would say that "quality" is the concept that they trade on. Wrapped up in that is the fuzzy stuff like UX, and hipster-ness; but I find that, for the first time with technology, I have a "brand loyalty" that grew naturally, and purely from experience. While I'm certain that Steve Jobs handily navigated Apple on the path that led them to market leadership, I don't sense that his absence has diminished Apple quality. All of the recent innovation and financial talk is just "noteworthy static" within the bigger picture.