Comment Re:Cost of doing business. (Score 1) 37
This fine doesn't even make a dent in the amount of money they made from doing this. If the fine doesn't exceed 100% of profits then it's not a fine, it's a cost of doing business.
Yep, $14 million, that's like 3, maybe 4 replacement ink cartridges.
In several nations (Sweden and Germany for example) a speeding fine is charged as a portion of your income (I believe Sweden is a percentage and Germany is a number of days up to 365). The fine needs to be proportionate to the companies revenue in order to be an effective deterrent. Much like with speeding fines, here in the UK an S15 (less than 15 miles over the posted limit) is £100, that'll sting a little bit but it's not a huge amount of money for me, it just means I'll save £100 less this month... the bit that hurts is the 3 points I get on my license because 12 of those and I get a free holiday off the road for a year. Fines alone rarely change behaviour, especially small ones that can just be written off as the cost of doing business.
Of course this fine was issued in India, which means they won't even pay $14 million... just enough in tea money to make it go away and let them get back to business as usual.
The fine isn't even a slap on the wrist, rather it's a slap in the face to everyone they've ever ripped off.