We're in a K-shaped economy right now, the stocks are at all time highs, and the purchasing power is at our lowest at the moment, this can't go on for much longer.
"Here at Sony, we know what it's like when times are tough, many of our executives have had to put off buying a fifth home due to financial hardship. However, we also believe in self-sufficiency, which is why we need you to go out there, sell your blood, your children, or your neighbors' car and keep buying vapid games that will never own and will stop working in a couple years. Remember, selling your children will give you more time to enjoy your hallow online experience in fighting losing battles against children (but not yours) who have dedicated everything toward winning meaningless battles. If nothing else, do for our shareholders which own the economy. If you don't, they will make you regret it. Here at Sony we're counting on you to do the right thing(TM) and buy our products, not food."