Comment Re:Surprised (Score 5, Interesting) 109
There was plenty of interest in the beginning**, and the electric truck market really doesn't have good competition for a given price point. The problems were:
1) The price shot up heavily
2) The stats and capabilities went down
3) Musk went hard-right, and rightly or wrongly the Cybertruck became seen as a symbol of being MAGA.
These things together pushed away ~90% of prospective buyers. Combined with the fact that the Cybertruck's production line was unique, as well as being a generation back, and it made it hard for Tesla to justify owning it.
** - Including from me. Beyond the stats-for-the-price point as introduced, I liked the engineering behind the design. If you want to make it rugged, that implies a thick skin. So make it an exoskeleton to bear the internal loads. Want to maximize strength while minimizing the mass? Resist torsional loads with a braced cantilever design (the triangular rear). Which, with a retracting tonneau, creates a very long, gradual rear taper, allowing detached air (from the angles necessitated by an exoskeleton) ample time to retract and minimizing the drawn wake. On and on - from an engineering perspective, there was a lot of great stuff that appealed to me. But little of that ended up staying. The final design hangs the (thinner) exterior metal onto a frame just as dead mass. The big raft of changes led to mass growth, cost growth, and range decline (despite advancing battery tech and pricing). And of course, I'm not super eager for Elon to end up with any of my money these days. Another family member had also been interested, and also cancelled.
