Comment Re:My experience with Netflix (Score 1) 19
I’m not. It is a hard value proposition to describe, and not an easy product to set up (I mean as a software product, “make sure the server is on a device you never power off and stays at home...” -- if you make a hardware product it won;t be too hard, one device you leave at home and another you take with you...), if you make it a hardware product it is less difficult to set up, but it is going to cost more. If you make it out of say a pair of RPis it is going to run $70 to more. So “save $17 (a month) by paying $70” is a hard sell. Partly because people aren’t long term thinkers (4+ month payoff is a “long time” to many people), and partly because people have bought things that don’t turn out and they trust things like this less, maybe it appears to work for a few weeks and they spend the $70 and it stops working halfway to the 4 months and they lose out.
It isn’t intuitively obvious to people that a VPN is a fundamental solution to the problem, it is more fancy technical crap. So the people that will trust this product to be a “real answer” aren’t all that numerous, and of those that know a VPM is basically the answer the majority of them know how to set one up already. So the real market is the vanishingly small number of people that know they want a VPN and also don’t know how to set one up already. (to be clear I think it is a fine solution, but you face a marketing issue, you have to convince people that they have a problem that you have the answer for)
Additional complication, some number of people that are the ideal market would be people that legit have the right to use these streaming services and will use the VPN to route around inappropriate roadblocks. Some other (I believe larger, much larger) number of people actually don’t have the rights to use these services and you are helping them violate the terms of service they agreed to. I won’t debate the wisdom of building a business with the primary market being people who are not just willing to violate terms of service but that they desire to do so. I will note that if you basically build a business on “screw netflix and warner and everyone else!” that if netflix&warner&friends feel enough of the pinch that they decide to “see you in court” it is more then an outside chance that you get crushed.