Comment Re:Don't "reduce" CO2, increase efficiency instead (Score 1) 68
The issue is, as it is here, is that the CO2 goal is being gamed.
So Microsoft claims '100% Green'. But it does so on the back of energy credits, which at *best* just means someone else 'uses more' non-green energy, it's just an accounting trick so long as you have enough "don't care" to take up the load. So if MS needs 30% more energy, then 30% of MS energy of non-MS consumers are moved to natural gas plants from renewable (in reality no one is 'moved', it's just accounting). To make matters worse, they've also found that a lot of these credits are outright fraudulent, with no particular real world implications, or very dubious rationalization as to why it 'counts'.
Microsoft even admits the energy credits are kind of bogus, but ultimately says they might just do that to meet their goals on paper.
The energy consumption is really what needs to be accountable on the consumer side, and the producers are the ones held accountable for the blend of energy production sources. As it stands companies are "greenwashing" in ways that don't seem to adequately move the needle in getting to the overall real targets.