You don't see Apple suing Amazon over the Kindle Fire, or Nokia over the Lumia.
...yet. Now that they've won against Samsung, if the verdict stands, do you honestly think they won't start going after other companies? Mark my words, if this verdict stands, Samsung was just the first and we can look forward to a whole new slew of "trade dress" and patent lawsuits.
In fact, I'll even go so far as to predict that if this verdict stands, Apple will have basically hung themselves. Now, every Tom, Dick, and Harry who has ever built anything will be looking to patent the crap out of it all because it's clearly not acceptable any more to have something that cosmetically looks and vaguely works like something else any more. And when Tom, Dick, and Harry go looking for people to sue because hey, that thing has a triangle on it and my thing has a triangle on it, so they owe me a kazillion dollars!, who do you think they're going to go after? The companies with the deepest pockets, of course.
As has been pointed out a lot in these threads, a lot of Apple's products look almost identical to products that came before. Sure, Apple has endured some lawsuits, but nothing on the order of what they've just put Samsung through, and most people--especially large corporations who want to coexist with them--were content to just leave them alone. Not any more, though. The "thermonuclear war" of patent lawsuits among the big players is now starting, and this is inevitably going to do as much harm, if not more, to Apple as it is going to everyone else.
Also, I have to point out that I honestly believe that we had a so-called "runaway juror" running things. In an interview, the jury foreman told the local newspaper that he owns a patent. If you look up that patent, it is for a TiVo-like device that he patented several years after the TiVo was released. With such a large verdict, this opens the door for him to sue over his patent and get a crapton of money from it. Why Samsung didn't strike him from the jury is beyond me, but I wasn't there so I don't know. Other potential jurors may have been worse. At any rate, he is on the record that he wanted to "send a message," "we wanted something more than a slap on the wrist." This is in spite of the judge's instruction that damages shouldn't be assessed to punish the defendant. Other jurors have said that they were influenced by this guy. "He owned patents himself... so he took us through his experience. After that it was easier." Yeah, I'll bet it was.
I hope for the sake of everyone--including Apple--that this verdict is overturned and overturned quickly. As someone who grew up geeky and who loves technology, it scares me and angers me that we have gotten to the point where "it kind of looks and works like an X, but with these features and innovations" is the standard by which billion dollar-plus awards are given for "copying." I can't think of any modern device that we enjoy that hasn't come about by iterative innovation by multiple people and companies.
I own some Samsung devices, and I didn't buy them because they were "copies" of iDevices. If I wanted an iDevice, I'd buy an iDevice. If you present any iDevice and any Samsung device in front of me, I will immediately be able to tell you which is which. If you hold them up fifteen feet away, it might take me a second, but I could still do it. If you turn the device on, I could probably tell you which is which from 20 or more feet away, even on phones with relatively tiny screens. To someone who's not as familiar with mobile technology, maybe they couldn't at a quick glance, but within a minute or two, I could show them enough that they'd be able to tell you what the differences are between them, including advantages and disadvantages of each device. No one is going into stores wanting an iDevice and walking out with a Galaxy Whatever.
Did Samsung "copy" Apple? Maybe in the sense that anyone who designs a car with an engine and four wheels is "copying" Ford and his Model T, who in turn "copied" car makers before him. I'm not a car person, so if you show me a Honda, Toyota, Ford, Nissan, etc. that are more-or-less in the same class of car without the logo visible, I honestly couldn't tell you which is which. When I'm in a car, it's not like I have ever once thought, "This feels like a Toyota!" Does this mean that every car manufacturer is running a massive copying scam because some layperson schmoe can't really tell the difference between them? Because that's exactly what this verdict is saying. To hell with the actual differences that someone more in the know can explain, to hell with the innovation that Samsung has built into their products. It kinda sorta looks like an iDevice, so now they're on the hook for over a billion dollars.
If this verdict stands, god help us all. Seriously, I predict three consequences: 1) A crapton of new "design patent" lawsuits are going to flood the courts as people and companies figure out a new way to extort money from others who are innovating, 2) innovation takes a nosedive downward as people and companies are going to be frozen in a sea of patent mines that simply cannot be avoided, and 3) other countries that don't have such strict patent laws are going to quickly surpass those that do in virtually every area of technology. As a side effect of #2, you're going to start seeing a reversal of the trend of integration of new functionality into devices and software that interoperates with other software. No one will want their product to be mistaken for kinda sorta looking or working like someone else's for fear of being dinged a billion and change.