Comment Re:ooh ive played this game before. (Score 1) 170
Well, you're missing an important dynamic here, which is groupthink.
When people decide whether something is true or false, right or wrong, the first thing they do is look around to see what other people think. And this is actually not a bad heuristic. Sometimes when you're in jail for civil disobedience it's because you are, in Thoreau's words, "a man more right than his neighbnors". But most of the time it's because you're a mule-headed crackpot. You should at least consider the possibility that if everyone else disagrees with you, it may be because you're wrong. But most people go further. They play it safe by only having opinions they see lots of other people having.
So shills actually do something far more significant than trick politicians and civil servants into believing there are armies of just plain folks out there who care so much about the natural rights of cable companies that they'll donate impressive amounts of time and money out sheer public spiritedness. Shills alter the public perception of what a normal opinion sounds like.
This isn't Civics 101. This is how politics works in the real world. It's a little bit like stage hypnosis. When diplomats are surprised or outraged in that particularly insincere way they have, everybody knows it's phony. But somehow they go along with it because -- well nobody seems to know why. Same when a politician cites the support of some group that everyone knows is paid to express support. People know it's fake, but they react as if it were real
I think this gets to yet another function of shills. I think they function as a signaler of fitness in the Social Darwinism game. It's a bit like buying an ad during the Superbowl; it doesn't really say anything about how your beer tastes. It signals that you're a successful, Serious Player in the beer game. Having flocks of flying PR monkeys at your beck and call doesn't mean that those monkeys spout anything but gibberish. It means you've got the resources to be a Serious Player; a kingmaker perhaps, and you've put skin in the game. And so we go along with the gibberish, because it's more important to be on the winning side than the right one.