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Let's pretend for a moment that your name is Google. You want to have lots of developers working with your stuff. So you hold a Google Input|Output 2012 event. You have Sergey Brin showing off Google Glass, but most of your show consists of talks with titles like Integrate Web Intents into Your Web Application Today and What's New in Android?... which is all great fun, but also a tad boring. Luckily, somebody at Google piped up and said, "I know! We need Android-controlled fighting robots!" And they contacted the Stupid Fun Club, and Lo! There were Android-controlled robots fighting on the show floor, and all was right with the world.