Interactive In-Game Billboards Coming 49
GameDaily is carrying the news that in-game advert company Massive, Inc. is planning to launch interactive in-game billboards. They cite free-but-for-ads MMOG Anarchy Online specifically, but one imagines this technology will be seen in other titles they're licensed for. From the article: "Last week, Funcom and Massive announced a new sort of billboard ad in Anarchy Online. Called 'interactive advertisement technology' this new feature will allow players to do more than just passively look at an ad. Instead, players can interact with the ad and see a more detailed model of the Toyota Yaris, for example."
Great. Just great. (Score:3, Funny)
Re:Great. Just great. (Score:2)
Argh, my brain. (Score:2, Insightful)
Re:Argh, my brain. (Score:2)
Re:Argh, my brain. (Score:3, Funny)
When's the last time you punched that monkey?
Why just last ni- oh, wait, you said *punched*. Never mind.
Re:Argh, my brain. (Score:2)
The last time I saw those ads is... well, never. I disable plug-ins so I won't even waste bandwidth downloading that crap. Takes care of a whole lot of ads, lately...
It gets worse... (Score:4, Informative)
Fortunately, there is a way to block them, at least for now. You can modify your HOSTS file in Windows and blackhole the advert servers. This kills off the ad generating process that normally starts with the game, and the ad panels in-game will display a pre-fab neutral background.
You can find full blocking directions on my blog , http://wearyman.blogspot.com/ [blogspot.com]
I think that we as gamers need to ensure that we block ads for any pay to play game. Freebie games like AO, ads are OK, it's how the company stays profitable. But for Pay2play games, As we are already paying a subscription fee so the company can make thier profits, there is no reason to subject ourselves to this type of insult.
Block the ads, and then MAKE SURE the game company KNOWS you are blocking the ads either via e-mail or the game forums. If enough of us make the small effort to prevent the ads, the companies will drop them as unprofitable, and we can get back to pure ad-free gaming.
Re:It gets worse... (Score:2)
Re:It gets worse... (Score:1)
Then you've never played Planetside, or most other Sony games lately. They're using it to gain another revenue stream from their customers while providing the same lack of support they usually do.
Example:
Planetside has a bug with Dual Core systems, users have to set affinity on the game manually. This has existed since the first dual core systems hit the market.
Now, to fix the bug might take a good de
Futuristic ads (Score:2)
Actually, this is not a bad model at all: at least in a futuristic setting like AO, it fits in nicely. But I'd love to see them try showing ads in a game with a medieval theme... now that'd be a real treat.
Re:Futuristic ads (Score:1)
Just what I need... Billboards next the entance to intances in WoW. "You're next wipe could be prevented if you bought the nVidia 99999934495900 GTX (now with hecta-SLI)"
Re: (Score:2)
Re:Futuristic ads (Score:2)
Re:Futuristic ads (Score:1)
Re:Futuristic ads (Score:2)
Cool, but.. (Score:2, Funny)
Eh.. (Score:2, Interesting)
and
2) In a perfect world such ads should be used to supplement the cost of the game to the end user like a TRUE trade off. I s
New in WoW patch 1.12 (Score:2)
Article tagline... (Score:2, Funny)
Yes, I wish I could make it go away.
let me wreck them. (Score:4, Interesting)
If companies make something untouchable we'll ignore it, if we can play around with it and have some fun then we'll do so and draw people's attenction to it. Yet I know they won't do this because companies will whine if the full advert isn't shown 24 hours a day 7 days a week.
Maybe one day someone will release a Jet Set Radio MMORPG and they'll let us spray whatever we like and generally have fun just kicking around to cool music. That's the sort of game advertising would work for, but again as I said above companies don't care what works, they use the shotgun effect instead.
Gimme a billboard in an FPS (Score:3, Funny)
Re: (Score:2)
Re:let me wreck them. (Score:1)
On which note, I feel obliged to (again) call out certain car companies for their severe case of 'realistic-damage-modelingphobia'... what's the explanation for this again?
Shortly after Jet [Set/Grind; pick one]
Re:let me wreck them. (Score:1)
Deja Vu? (Score:2, Informative)
Darn. (Score:3, Funny)
Yes, you should be able to destroy them. (Score:2)
Sweet..... (Score:2)
More advertising please! (Score:1, Funny)
Time to move the pr0n onto DVDs I guess...damn...sux to switch DVDs mid swing though... I need a solution here people!
In game advertising again... (Score:1)
Re:In game advertising again... (Score:2)
Re:In game advertising again... (Score:1)
Re:In game advertising again... (Score:2)
That is probably the best use of advertising in game.
Why dont gun manufacturers jump on the bandwagon, "I didnt kill that guy with an gun, I shot him in the kneck with a Desert Eagle Point 5 0"
interactive ads are nothing new (Score:2)
* shoot them
* kick them
* drive your car into them
I wonder if they are going to measure in-game violence against the in-game ads.
adblock for mmorpgs (Score:1)
So how long till someone makes a adblock plugin for each mmorpg?
Interactive? (Score:2)
Let me break the interview down for ya (Score:2)
Yes, giving advertisers what THEY want, access to a specific demographic, not what that specific demographic might actually want, that's not very relevant to this dicussion.
"But what does it mean for advertisers? And how will players react? We sat down with Terri Perkins, Product Manager for Funcom, and Nicholas Longano, President of New Media at Massive, to find out."
Hold onto your hat, here comes the marketing SPINNNNN!
"the response
Re:Let me break the interview down for ya (Score:1)
"a tremendous step forward in terms of giving advertisers what they want" I'm lying. "But what does it mean for advertisers? And how will players react? We sat down with Terri Perkins, Product Manager for Funcom, and Nicholas Longano, President of New Media at Massive, to find out." I'm lying. "the response to these ads has been very positive, according to Perkins and Longano" I'm lying. "This is the beginning of a new revolution in in g
A virtual browser? (Score:2)
Great idea (Score:2)
And yes, I hate adverts - primary reason for refusing TVs and radios.
Thus: If I ever hear of a game containing adverts in any form or shape - I will not buy that game. My word on it.
Pro's and Con's (Score:1)
Pro's:
Sorry, I'm drawing a blank. Some might say that getting the game for free or discounted due to the ads is a positive, but I see that as a tradeoff. If the game can be funded by the lesser income of advertisements as opposed to the greater income of subscriptions, I'd wager the game isn't w