Facebook On The Block 250
conq writes "BusinessWeek reports that Facebook has turned down an offer for $750 million and is looking for 2 billion dollars. The article speculates that one possible suitor would be Viacom. From the article: 'A Facebook deal would help Viacom founder and Executive Chairman Sumner Redstone fend off a growing challenge from News Corp. The media conglomerate run by Rupert Murdoch has poured enormous resources into the Internet during the last year. It acquired social-networking pioneer MySpace.com last year for $580 million.'"
oh brother (Score:2, Insightful)
Re:oh brother (Score:5, Insightful)
Re:oh brother (Score:3, Insightful)
Re:oh brother (Score:2, Interesting)
A quick glance at the constantly updated Facebook sta
Drunk idiots (Score:4, Funny)
Re:Drunk idiots (Score:2)
Sites like this are created for imbeciles, visited by imbeciles, and desired by people who's main market is imbeciles. This entire ridiculous fad reminds of the day AOL gave all its 12 year old users access to Usenet X(
Re:Drunk idiots (Score:3, Insightful)
*Recall the quip, no one ever went broke underestimating the average American's inteligence.
Most investors can't register (Score:4, Informative)
alumni email addresses for life (Score:2)
I'm not sure how long that will last (Score:5, Informative)
Some suggest that Facebook is somehow more safe for its participants. A surface examination may suggest that, but I think on a practical level it's not. As the security fears of Myspace die down (they're really just the normal internet dating fears that we've always heard except now brought down to 14 year olds plus the current hysteria regarding sexual offenders) I think that Facebook's closedness will be looked upon as a disadvantage.
After all, if you're going to spend $2 billion on Facebook, you'd want a pretty strong potential for growth, and Facebook will get maxed out too quickly, and the only new growth for it will be from new high schoolers who can add themselves in. The brand has to open up to create the value.
(I add, incidentally, that I've thought about this because Facebook, as it was originally designed, was a reasonable concept for a small college like Harvard. I go to Ohio State, where the idea of having so much information about you (until recently the default) presented to what is a mega-city sized student/alumni population is assinine. Though I've got a facebook account, I find the obscurity of myspace more convenient (though I don't post salacious pictures of myself doing stupid things that employers could discover later.)
Why? (Score:4, Insightful)
Remember what happened when they sold mp3.com? It died a horrible death. If that happens to Facebook... a lot more people will be upset.
Re:Why? (Score:5, Funny)
Re:Why? (Score:2)
Usually people buy companies to make more money for themselves. How could Facebook possibly generate enough renevue to reasonably pay off the initial investment?
Re:Why? (Score:3, Insightful)
Re:Why? (Score:2)
This is obviously untrue, as Facebook managed to do it with almost no money, and they've only been around for a couple of years.
Re:Why? (Score:2)
Re:Why? (Score:2)
I couldn't find out; I tried looking on the website. All I could get off their website was "Mark Zuckerberg- Founder. Dustin Moskovitz- Keeper. Chris Hughes- Empath." Great. What the $#&* is an empath and how the hell does it contribute to the bottom line? Does he get in
Re:Why? (Score:2)
I think it's a combination of the demographic and the possible marketing services that is causing them to inflate their asking price. The business model is pretty clear, captured demographics to market too and demographic information for sale. It would be a pretty stupid move to advertise this on the user faci
Re:Why? (Score:2)
Re:Why? (Score:2)
I mean, how freaking interesting can running that site be? I'd be happy to dump it and get on to something more worthwhile.
Re:Why? (Score:5, Funny)
Re:Why? (Score:5, Insightful)
Facebook is a cheesy unoriginal idea that became a huge fad, and these guys can reap a huge financial windfall for it. They would be fools not to sell.
Re:Why? (Score:5, Insightful)
Facebook is constantly renewing itself - with a new "class" as students leave and students come in.
So in my estimation, facebook is more valuable than Myspace because facebook has constant and consistent and probably measurable influx of new people. If they can permanently tie facebook to the college experience, then facebook becomes a very valuable long term commodity, because advertisers and content providers can target the entire college age audience at once. That would be huge.
also, from a financial standpoint, college students are even more valuable than high school students, as they all will be wielding credit cards for the first time, meaning they've just acquired their power to spend beyond their means. All my college friends incurred serious debt in college - in fact most of their debt was acquired in school. So advertising to this "new money" as it were, is very important.
Re:Why? (Score:2)
Re:Why? (Score:2, Insightful)
That's a good thing! That way advertisers are pretty much guaranteed that their audience will be of a particular demographic - current students.
You don't have that kind of assurance at myspace.
Re:Why? (Score:2)
Re:Why? (Score:3, Insightful)
Re:Why? (Score:2)
with careful positioning, facebook can maintain its position as college-aged social networking portal and last for a while. That's my point. It's positioned itself uniquely to transcend trend-dom and become something people naturally do.
Re:Why? (Score:2)
Re:Why? (Score:2)
Re:Why? (Score:2)
You ended this sentence a little early: All my college friends incurred serious debt in college - in fact most of their debt was acquired in school tuition and outfuckingrageous fees.
(:
Re:Why? (Score:2)
Re:Why? (Score:2)
Re:Why? (Score:2)
Re:Why? (Score:2)
It is limiting the population. But you're thinking small. What happ
Re:Why? (Score:2)
well, usually... (Score:2)
Re:Why? (Score:2)
What would you rather do: Work on a site that's populated by ego-ridden teens and young college students who whine a lot and make some money off of adverts and sponsorships, or get a (very) large suitcase full of money and go do drugs off a hooker's ass in Vegas?
If you're still thinking about this, just ask yourself: What Would Bender Do?
To the dogs (Score:2)
For one thing, as a "social network," MySpace tells you nothing about how you're connected to people. Facebook says "you know Pete who knows Lindsay who knows Robert who knows Kat." Much more interesting and useful, especially if a cool person happens to be one degree away from you. "Hey Katie, I met your friend Zack online. We should invite him to our party."
The new business model. (Score:5, Insightful)
Re:The new business model. (Score:2, Funny)
Then party like it's 1999...
Re:The new business model. (Score:2, Interesting)
Re:The new business model. (Score:2)
Facebook doesn't release revneue figures, but as recently as Apr'05 they were valued at around $100mil, which tells me that they have significant revenues.
Facebook generates revenue from banner ads, local sponsored links, and sponsored groups. Considering that 85% of the college population [techcrunch.com] (which, BTW, is a very sought-after demographic) uses Facebook, I'd say their ad revenues could be extremely significant.
2 bn is probably excessive, I wouldn't be able to
Re:The new business model. (Score:2)
Re:The new business model. (Score:2)
Oh, right. Everyone did.
The internet bubble is back in force! (Score:5, Interesting)
Re:The internet bubble is back in force! (Score:2)
Recreate the following and population behind the site? Not likely.
Re:The internet bubble is back in force! (Score:2)
Yeah, because all THAT takes is two years and a web-based IRC. Come on people, teenagers are notorious for following the "fads". Come up with your own "super facebook, now with more Xtremeness" and watch them all flock in.
Re:The internet bubble is back in force! (Score:2)
That and a commercial on Adult Swim should do the trick.
No it can't (Score:2)
Re:No it can't (Score:2)
Re:No it can't (Score:2, Interesting)
Re:No it can't (Score:2)
Re:The internet bubble is back in force! (Score:2)
No need for a billion dollars... (Score:2)
2) Steal their source code.
3) Quit and start your own site.
4) Profit!
Apparently worked for Orkut and FaceBook!
It would be so nice if it took creativity and hard work and perhaps a little luck to get rich, but apparently a stale idea and a little PHP/MySQL knowledge is enough these days.
Re:The internet bubble is back in force! (Score:2)
Re:The internet bubble is back in force! (Score:2)
BINGO!!!!
Add to Friends (Score:5, Funny)
Hmmm...
/ Adds Mark Zuckerberg to his friends.
go ahead, inflate that bubble again (Score:5, Insightful)
Re:go ahead, inflate that bubble again (Score:2)
Re:go ahead, inflate that bubble again (Score:2)
Certainly true, I agree.
This means that advertisers can make very focused advertising campaigns to a large group of people in the ever so popular 18-24 demographic.
Alright, so where is that revenue now? What's keeping them from fully realizing this potential? They'd better have an EBIT of $50mil+ if they expect to be valued at $2b by a rich fool ;-)
Re:go ahead, inflate that bubble again (Score:2)
Viacom is a huge company, as is Rupert Murdock's news company; seven hundred fifty million is not nearly as much money to Viacom as one might think. These are niche websites that DO NOT CONSTITUTE AN ENTIRE INDUSTRY.
The point of the investment is for market infiltration; Viacom is going "Oh shit, Murdock is kicking our ass on the internet we need
Re:go ahead, inflate that bubble again (Score:2)
This is the same thing as when Microsoft takes a hit on the Xboxs...market infiltration you'll recoup your money from existing areas.
Well, at least the crappy analogies some people come up with have stayed the same. Microsoft has grabbed a huge chunk out of a very limited market there and they actually sell something to their "users". How does that compare to a small chunk of the infinitely extensible web, wh
Re:go ahead, inflate that bubble again (Score:2)
Sometimes money has to be spent in order to just do business, and Viacom may feel that this is one of thos
Re:go ahead, inflate that bubble again (Score:2)
I believe the last stats I read had MySpace user registration doubling every six months. They are rated number 8 on Alexa [alexa.com], only behind companies like Google, Yahoo, MSN and eBay.
Perhaps the apparent business model of a social networking site isn't immediately obvious. That is, until, you think about what a media conglomerate like News Corp can do with such an active community. News Corp has holdings like Fox News and primetime shows like A
Re:go ahead, inflate that bubble again (Score:2)
Google has a unique standing - almost a monopoly in the search engine market, which is (arguably) the only online market next to pure e-commerce enabling sites where advertising actually works to some extent. Also, they get almost everything right (no annoying Flash ads etc.).
That is, until, you think about what a media conglomerate like News Corp can do with such an active community. News Corp has holdings like Fox News and primetime shows l
I still find it interesting... (Score:2)
I e-mailed them once, since I administer an Internet filter in an educational environment, asking them if they would allow an option for high school staff to create an account just like they did with college faculty/staff. I've never received a reply.
How the negotiations went down (Score:5, Funny)
Great. So the future of business looks like this:
sumredrok: yo
facebk: yo!
sumredrok: asm?
facebk: 2/lots/watugot?
sumredrok: 750m?
facebk: up urs n00b
sumredrok: wtf?
facebk: 2b
foxyrupert: pwn3d!
"Capital, capital, everywhere, and no VCs who think."
Dot com boom days? (Score:2)
What kind of wealth does it generate?
What kind of assets does it have?
Re:Dot com boom days? (Score:2, Interesting)
For example, they use their users' Google tracking cookies to determine which web sites they visit. Facebook can then deliver targeted advertisements that result in a very high clickthrough percentage relative to ordinary bannervertising.
Facebook has also enabled rich media advertising for those who have tired of the
Re:Dot com boom days? (Score:2)
I'd take the money and run (Score:2)
Re:I'd take the money and run (Score:2)
Heck, I remember when he and a friend created Synapse [slashdot.org] in 2003 and was offered something in the high 6-figure range to work on it for someone for a few years. If he hadn't turned that down he'd never have been able to do facebook.
Bottom line -- don't doubt him. After all, he seems t
Dotcom is back baby! (Score:2)
Re:Dotcom is back baby! (Score:2)
*Maybe* Facebook is different. I don't know it too well since I'm not on it.
Re:Dotcom is back baby! (Score:2)
Re:Dotcom is back baby! (Score:2)
Re:Dotcom is back baby! (Score:2)
Don't bet your money on mindshare when your demographic is teens.
Re:Dotcom is back baby! (Score:2)
Social Networking Backlash (Score:2, Interesting)
the value isn't in the tech... (Score:2, Insightful)
The problem with their thinking (Score:4, Interesting)
Re:The problem with their thinking (Score:2)
And in other social networking site sales news... (Score:3, Funny)
Google will pay someone to take Orkut off their hands, in Brazilian currency too!
Re:And in other social networking site sales news. (Score:2)
Oooh! How many is a brazilian [about.com]?
frighteningly familiar... (Score:5, Insightful)
They were going to be the next big thing 10 years ago. If I remember correctly, they were offered something $500 million for their company and turned it down. They said they would be 10 times that amount in a few years. Well, a few years came and went, and suddenly they were worth less than a tenth of that amount.
Way to go, idiots. Newsflash: You're riding on a fad. Sell out when the fad is hot, because when it's gone you'll have nothing.
Oh well, their loss.
Re:frighteningly familiar... (Score:2)
It's a risk, but I think it's going to work. They'll get their $2B - they're popular enough right now that someone will stump up the cash.
facebook is big (Score:2, Informative)
$2 billion might be too much, but it's definitely a worthy investment if you're a gigantic media company. yea it might be cheaper to create
Re:facebook is big (Score:2)
The 18 - 22 year olds are a fickle bunch that will try anything once, and then ADHD will set it and it will get old and boring very soon. A $2 billion investment today will most surely mean a dried out resource 6 - 12 months from now as some new internet fad of the week rips through colleges and universities. Trends come and go on campus faster then Wall Street can figure out what they were in the first place.
Think MP3.com, Napster, Kazaa, Limewire, Morpheus, Skype, etc, etc, etc. Al
Irrational exuberance has returned (Score:3, Funny)
Apparently in 7 years peoples memories have fallen by the wayside.
2 billion for a few months of ad space (Score:2)
why did friendster not succeed? (Score:3, Insightful)
Second, Facebook has a simply defined social network- the school. On Friendster you have to build your own.
Third is the luck of fads and momentum. Kids are notorious for following fads. Facebook was in the right place at the right time.
Why facebook is better than myspace (Score:5, Informative)
1. All facebook profiles are uniform. They are the same color and can only have one profile picture. This makes everything so much easier on the eyes. The pages load quicker and relevant information is easy to acquire. There aren't a million pictures, animated gifs, songs, videos all over the page.
2. The majority of ads are text. Most of the ads are google type text ads, and only 1 or 2 ads are shown at a time. And here's the best part: The ads are usually bought by a student or local business. So instead of seeing huge flash ads for some shitty movie or band, you see relevant ads about a local bar special or someone who has a sub-lease available in their apartment.
3. You have to be in College (or now high school) to join. Facebook requires you to have a college e-mail adddress to join. While I'm not saying every college student is perfect and a big winner in society, you have to face the fact that most people that are on myspace are huge losers. I'm talking about all of the people who work the dead-end minimum wage jobs, do drugs every night, just take webcam pictures of themselves, and are going nowhere in life. There is none of that on facebook.
4. Information is not readily available to anyone who wants it. To view someone's profile you have to go to the same school as them. If you don't go to the same school you can still see that they have a profile, but you have to be added as their friend before you can actually see the profile. This greatly cuts down on all of the stalkers out there.
5. Facebook is a legitmate communication tool. Many professors have embraced the technology and joined facebook. Even my college president (at the u of Iowa) is on it. I know many friends who now send messages to others on facebook instead of e-mail, citing the fact that most students will check their facebook messages more often than their e-mail. Myspace can't be used for communication except for saying things like "thanx 4 the add", "check out my new webcam pix", "damn baby u r so hot"
There are probably even more comparisons I could make but I'm running late for class. Facebook hasn't been around quite as long as myspace, so I'm sure it doesn't have as many subscribers. I'm bettting though as years go and more people go to college the site will become much bigger than myspace. It's just so much cleaner and easier to use.
I think selling facebook would be a huge mistake. The way it stands now, the site is run by a couple of students (or former students, they may have graduated) They've added many features, but have done it subtly. It seems like every time more functionality is added on myspace it just makes the profiles that much uglier. When it happens on facebook, it makes it that much more usable. I'm only afraid that if the wrong company buys the site, they will try to compete with myspace and try to turn facebook into another myspace. Sorry for the rant, but I hope that this post will enlighten some of the people who have just read about these sites but haven't actually been able to join the facebook.
Re:Why facebook is better than myspace (Score:2, Interesting)
We actually wanted to create a site at our university somewhat like this, but the privacy concerns wouldn't allow us. We had a couple of kids together that thought about doing it independant and now with the nu
playing catch up (Score:2, Insightful)
trust me... as soon as facebook becames 'corporate' people will flee from it.
2 billion is about right (Score:3, Insightful)
Re:Caspar Weinberger, dead at 88 (Score:2, Offtopic)
http://www.msnbc.msn.com/id/12050783/ [msn.com]
But dude, pulling out a clique like that for a deal death is just sick..
Re:Never heard of it (Score:4, Informative)
http://facebook.com/ [facebook.com]
Re:2 billion? (Score:2)
So since GOOG is now trading approximately 4x their IPO price (~$375 as opposed to an IPO of $85 per share), you're saying that facebook should be worth actually around 8 billion dollars? Or are you saying that the facebook value of 2 billion is as crazy high as GOOG's at IPO was crazy low?
Re:advertising? (Score:2)