from the whoops-I-seem-to-have-spilled-my-drink-on-you dept.
lairdb writes "The WSJ reports today (31Jul02) that Sony Ericsson will be marketing their new T68i cellphone/camera combo unit via "shills" to create a grassroots buzz. Specific tactics will include fake tourist couples at popular attractions asking bystanders to take their picture, and "leaners": pairs of women ("actresses and female models") at bars playing interactive Battleship with each other from opposite ends of the bar.
"[T]he company has gone to considerable lengths to train it's actors to avoid detection [as Ericsson spokespeople.]""
[Crash programs] fail because they are based on the theory that, with nine
women pregnant, you can get a baby a month.
-- Wernher von Braun