Best Free Web Analytics Software of 2024

New Relic's web analytics solutions offer an all-in-one platform for assessing and enhancing the performance and user experience of your enterprise website. With a unified data system that consolidates telemetry data from web servers, we provide robust full-stack analysis tools, delivering valuable insights into website traffic, user interactions, and performance metrics. Built for large-scale enterprises, New Relic enables real-time monitoring, automated alerts, and customizable dashboards, helping you proactively oversee and optimize your site to boost user engagement and increase conversions. Streamline web analytics, improve operational efficiency, and gain actionable insights with New Relic's cutting-edge web analytics solutions, tailored to meet the demands of enterprises.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

AI Sales Rep - Your Next Salesperson Might Not Be A Person at All Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads: Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. These are the prospects we focus on, ensuring maximum impact for your sales efforts. - Detailed Prospect Data: We gather 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - Crucial Sales Funnel Position: These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. They are the ones most likely to convert into appointments. - AI-Driven Engagement: Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. The process is fully automated, so your sales team only needs to engage with the interested leads—your low-hanging fruit. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

Introducing TrafficGuard - Your Ultimate Defense Against Ad Fraud Say goodbye to the threat of deceptive traffic undermining your campaign efforts with TrafficGuard. Our state-of-the-art ML/AI-driven technology dynamically sifts through simple and sophisticated fraudulent traffic in real time, guaranteeing that your advertising budget is channeled exclusively toward genuine, high-quality clicks and conversions. This translates to enhanced campaign outcomes and an increased return on ad spend (ROAS). Our robust solution ensures the safeguarding of every advertising dollar, empowering you to concentrate on achieving your marketing objectives with unwavering confidence. Let TrafficGuard eliminate the concerns associated with ad fraud protection, offering you peace of mind while safeguarding your: Google Search (PPC) campaigns Mobile UA campaigns Affiliate spend Social Networks But our commitment doesn't end with cutting-edge technology. Coupled with expert campaign management and top-notch customer service, TrafficGuard provides you with a dependable partner for all your ad fraud protection requirements. Proudly affiliated with Adveritas, listed on the Australian Stock Exchange (ASX:AV1).

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Userparser is an API for user-agent parsing and IP-address lookup that transforms user agent strings to rich metadata and usage statistics. Sign up to instantly receive parsed user-agent and ip-address data. This allows you to instantly detect country, browser OS, device, and crawler using our secure user-agent string and IP-address Lookup API. This free tool allows developers to identify the type of device and IP address of a user and determine where he is making the request. To help them create more engaging user experiences. This tool allows you to easily parse user agent data and extract information such a device type, device name and brand, device viewport width and height, operating systems name and version, browser version, browser name and browser version, crawler name and crawler category, crawler owners, crawler URL, and many more. This tool allows you to perform an IP-address search and extract information such a country code, name, etc.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Webmaxy Analyzer is a user behavior analytical tool that provides an in-depth analysis of your website visitors. You get various functionalities, like session replays, heatmaps, form analysis, surveys & polls, funnel view, and user insights. By analyzing qualitative data, you can understand your customers better and improve your website conversion rate. With Webmaxy Analyzer, you can make data-driven decisions and refine your business strategies accordingly. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decision. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates. Top Features- Behavior Analytics Session Replay Heatmap Form Analyzer User Insight

Tracking and understanding website statistics, analytics and user behavior using most tools is very complex & time-consuming, especially for non-technical people. You have to install and use many tools in parallel, retrieve data from different repositories, and then compare them all. It’s easy to find yourself stuck in an overwhelming amount of graphs and charts. This is why we developed TWIPLA: all the tools you need, united into one app. A user-friendly structure, a straightforward presentation of complex data, and simplifying your work with data synergy between modules! 100% GDPR/CCPA compliant, we collect all the data a website owner needs to know: referrals, conversions, bounce rates, click paths, traffic structure, social media interactions, custom events, page visits, IPs, locations, browsers, devices or OS used, and much more.

Extellio can be used to monitor, investigate, and improve user experience, conversions, and user journeys on online services and websites. Extellio offers GDPR-safe analytics and smart surveys, heatmaps and session recordings all in one place, connected to a powerful analytical engine. You can combine the different data sources to create very specific segments or funnels based on both survey and analytics data. This allows you to understand, follow and improve the user journeys that are important to you and your company. Combining behavioral and experience data provides deeper and more meaningful insights that can be used to make informed decisions.

Plerdy – Multifunctional SaaS solution to improve conversions on websites. Heatmaps - We can see exactly where clicks took place on the website. All clicks are recorded and displayed in real-time. This allows you to see how users interact with the website. Popup smart forms - Create and display pop-up forms quickly on your website without the need for a designer or developer. Example: The popup form to collect leads from the website. Offer to users when they abandon shopping cart. - SEO-alerts: This tool continuously analyzes your website's SEO factors and sends you regular notifications about any changes. To determine what can be optimized, it checks keywords, titles and tags. This provides aggregated and on-page statistics that can be used to evaluate your web resource.

Reactflow can playback customer activity recordings as a video. You can view, compile heatmaps, funnel analytics, bug reports, console logs, and give feedbacks. This helps you to understand customer pain points and solve them. Free. Each user's Heatmap and Recording can be used to improve the user experience, interface and user journey. It can be used to identify and fix 404 errors as well as debug errors. To provide the best experience, call to action buttons can also be improved. What makes visitors abandon their carts or leave? Reactflow lets you see exactly what your visitors are doing on your website. It also allows you to identify what needs to change. Session replay can be used to record visitor activity and interaction on your website. Reactflow provides you with actual session activity, which is a far cry from traditional web stats and plugins that show you the path of your visitors.

Track visitors and convert them into customers. Your statistics are more than just web analytics. We can do more than that. You can monitor your visitors when they visit your site from referrals. They can browse pages, trigger your funnel goals and take the steps necessary to convert to a paid customer. A searchable daterange-enabled report contains all information and profiles of your visitors. Profile Aliasing allows us to identify the original and second visitors by linking them to their profiles. Knowledge is power. Know what they click on. This is the best way to stop wasting money on advertising. You know the classic heatmaps that show you the most visited pages? Page Analysis is a must-have. You can identify low-performing elements and buttons and see which elements in your pages get the most clicks. Then pivot until your conversion rate reaches the roof.

Zendesk Explore offers analytics to help businesses measure and improve their customer experience. Data is key to creating the best customer experience. Zendesk Explore gives you instant access to customer analytics that matter, and the deeper understanding of your business and customers that it brings. Customer support can be done via email, chat, or social media. It is important to have an analytics tool that can keep up with customer needs. Explore integrates data from all channels so you can track how customers interact with your brand. Explore includes best-practice dashboards and analysis so that teams of all sizes can track their progress towards success. You can analyze your team's performance, assess operational metrics, and gain a better understanding about your customers. No matter what your goal is, Explore has a dashboard that can help you get there.

Plumb5 is a Real Time Marketing Automation and a Lead Generation Saas product. It can measure your website traffic / Convert your audience to prospects / Schedule more effective promotional emails, SMS & Whatsapp campaign / Manage and Monitor all your leads through different sources / Measure your organic & social campaigns / Chat with your online visitors

Leadfeeder's B2B website visitor tracking tool and lead generation tool allows businesses to track anonymous website visitors and convert them into qualified sales leads. Leadfeeder can be integrated with existing CRMs such as HubSpot, Pipedrive and Salesforce. It also integrates with email marketing tools such as Mailchimp or ActiveCampaign to increase sales intelligence. Leadfeeder has over 45,000 users worldwide and is THE sales & Marketing tool of choice to enhance lead generation efforts. The 14-day trial is free and you don't need a credit card. You can start immediately.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Combine multiple growth tools into one powerful platform. All your growth tools in one place. You can use hundreds of features to increase trial signups, engage users, delight customers, and more. GoSquared is priced fairly so that you can focus more on growing and less on tooling. Our dedicated team provides hands-on support. We can help you with everything, from initial setup to scaling your growth processes. Fully GDPR compliant. GoSquared was designed to protect the privacy of your contacts. Our Product Roadmap is centered around our users. Based on user feedback, we send multiple updates each week.

Clicky offers real-time web analytics. Highly detailed, shows individual visitors, actions, no spam, heatmaps and on-site analytics. Uptime monitoring and monitoring are also available.

Heap is an infrastructure that automates insight for all businesses. Heap is innovative and rich in features. It allows companies to automate user analytics, so they can concentrate on their core business. Core, Warehouses, Conversion, Enrichment and Conversion are all Heap products.

Shopify store owners can use Effortless marketing to create and submit feeds, smart campaigns, and track performance. Shopify store owners can easily promote their products via our app on Google, Facebook, or Microsoft. The app allows you to easily monitor how much traffic and sales have occurred and adjust your budget and goals accordingly.

For free, privacy-first, lightweight and accurate web analytics. Analytics are vital to the success of your website. Many existing solutions force you to make compromises between privacy and cost. Cloudflare's mission is to help create a better Internet. We do this by providing essential web analytics to all websites without compromising user privacy. Free. Popular analytics vendors collect visitor and site data in return to web analytics. Many analytics vendors use ad revenue to track visitor behavior and create buyer profiles that allow you to retarget visitors with ads. Cloudflare does not use this model. Cloudflare's core mission is to build a better Internet by building technologies that respect data privacy. Cloudflare allows you to obtain accurate and essential metrics about the usage of your website without having to compromise your visitor privacy.

Analyzati, a privacy-focused analytics platform, allows you to gain valuable insights about your website's performance without having to give up any user data. You can get website insights without compromising your privacy. All stats are presented in a user-friendly panel. All data is yours 100%! We don't sell data. No IP tracking, no fingerprints, no cookies. Your site data will not be used for any other purpose. Conforms to GDPR, PECR and CCPA. All visitor data is processed in Europe. Our tracking code is smaller than 1kb. 40 times smaller than Google Analytics! You can get up and running in under 2 minutes by opening your account and copying and pasting the script. You'll get the same insights as Google Analytics but with more privacy and anonymity. Analyzati makes it easy to visualize data and provide real-time analytics for your website. You will be able to gain a better understanding about who visits your website, and how they interact with it.

Integrate analytics into any workflow or application to make crucial decisions - confidently. Analytics can be integrated into your everyday workflows and applications to help you make better and faster decisions for your business and customers. To make analytics easy and intuitive, integrate customized analytics into your products and applications. The AI-driven predictive analytics platform is designed to increase product adoption, retention, and engagement. Sisense, a top-rated Business Intelligence (BI), reporting software, allows you to prepare, analyze, and examine data from multiple sources. Sisense is trusted by industry-leading companies like NASDAQ, Phillips and Airbus. It offers an end to end, agile BI platform that enables businesses to make better, faster data-driven business decisions. Sisense has an open, single-stack architecture that enables machine learning, best-in class analytics engines, and delivers insights beyond the dashboard.

Our market intelligence solutions enable businesses to make better business decisions. All-in-one solution to identify growth opportunities across all channels and increase user acquisition. All-in-one solution to identify growth opportunities across all channels. This includes revealing the marketing strategies of your competitors: search, display and content. Optimize your share of voice per keyword to increase organic traffic; create more effective content with trending keywords and the most popular content on any site. Find out what works best for your competition and discover the most valuable partners that are most relevant to your offering. Effectively direct ad spending by analyzing where your competitors advertise; uncover the creative, landing pages and placement strategy of competitors.