Alternatives to Surfside

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

We can help you plan, optimize, and grow your Amazon sales. A sophisticated PPC platform that manages campaigns dynamically for maximum performance. Set your goals and let the system optimize your campaigns. Quartile allows brands and agencies to scale campaigns through Amazon Advertising. Quartile is a global leader, managing around 2% of all Amazon Advertising spend in 11 countries. We help brands maximize their presence through state-of the-art machine learning. Smart ads have higher conversion rates, which boosts sales and ranks. Our models are trained using a large amount of data. A platform that adapts and optimizes campaigns automatically. We have experience in 11 different Amazon markets and can help you establish a global presence.

GoWit provides a comprehensive omnichannel advertising platform tailored for multi-brand retailers, marketplaces, and grocery stores, aiming to boost monetization and broaden customer outreach across various channels. Achieve significant revenue growth with a cohesive retail media solution that combines vital self-service options along with white-label capabilities. Engage consumers at various points in their shopping experience through onsite native advertisements, off-site programmatic options, and in-store promotional formats. Increase brand visibility with sponsored brands, enhance consumer consideration through sponsored displays, and drive sales with sponsored product ads. Seamlessly integrate all marketing channels into a unified omnichannel retail media platform. Utilizing advanced AI auction algorithms, GoWit optimizes the value derived from your advertising space. Display ads to the most pertinent and valuable audiences, thereby elevating both the shopping experience for consumers and the effectiveness of advertisers’ campaigns. Additionally, leverage your first-party data to gain crucial insights into customer behaviors and preferences while ensuring complete privacy. This strategic approach not only benefits advertisers but also fosters stronger customer relationships.

Facilitating partnerships between retailers and brands to enhance customer value is essential in today's market. Through solutions that encompass omnichannel personalization, retail media, and data monetization, companies in the grocery, drug, and specialty sectors can thrive alongside their brand partners. The platform offers self-service customer analytics and targeted outreach, utilizing the power of automated data science. With AI-driven marketing interactions, businesses can engage with customers on a one-to-one basis across various channels effectively. Additionally, the platform provides seamless brand collaboration opportunities, allowing for monetization of data and media assets. By harnessing AI, NIQ Activate's retail media solution empowers retailers to improve their profit margins by streamlining the setup of their retail media network, featuring comprehensive data management, automated activation, and robust measurement & attribution capabilities. Furthermore, NIQ Activate equips retailers and brands to identify potential risks and seize opportunities for their promotional offers and advertisements proactively. By leveraging NIQ Activate's advanced predictive audience-building features, businesses can craft hyper-targeted advertisements that align closely with customer preferences while fulfilling brand objectives, ensuring a more effective marketing approach. This strategic integration ultimately leads to a more dynamic retail environment where collaboration flourishes.

Moloco is a cutting-edge platform that utilizes machine learning to offer sophisticated advertising solutions aimed at enhancing business growth through better strategies for user acquisition, monetization, and engagement. It provides a suite of tools, such as Moloco Ads, Moloco Commerce Media, and Moloco Streaming Monetization, which empower companies in diverse sectors—including mobile applications, retail, and streaming services—to make the most of data-driven insights and automation. By harnessing the capabilities of machine learning, Moloco’s platform optimizes ad targeting and boosts return on investment while also improving the overall customer experience by delivering tailored and effective advertising campaigns. This innovative approach not only helps businesses reach their goals but also adapts to the ever-evolving demands of the market.

dunnhumby Sphere has been created to assist retailers in revolutionizing their retail media ventures, aiming for maximum advertising revenue and extensive scalability. This comprehensive platform allows you to significantly refine the complexity of your retail media operations while minimizing costs. With dunnhumby Sphere, your advertising partners gain access to an innovative omnichannel advertising solution that streamlines the shopping process for your customers. It facilitates substantial operational advancements and creates interconnected customer experiences through end-to-end planning, booking, and activation across both mass and personalized channels. Additionally, it offers straightforward access to AI-driven audiences that enable you to anticipate customer purchasing patterns and engage high-intent shoppers precisely when they are ready to make a purchase. The use of standardized measurement KPIs across various channels empowers you to evaluate the genuine influence of advertising efforts on sales, customer loyalty, and overall satisfaction in the long run. By leveraging these insights, retailers can strategically optimize their advertising approaches to foster deeper customer relationships.

Targeted promoted products can be delivered to shoppers actively seeking items in your categories, enhancing sales in real-time. These promotions are seamlessly integrated into native placements alongside organic content on the site, creating a pleasant shopping experience. You can also track real-time performance metrics for your products across major e-commerce platforms, gaining insights into shopper behavior and marketing effectiveness. Many top retailers have started to bring their vendor marketing efforts in-house, gaining greater control over their native advertising initiatives on e-commerce websites. PromoteIQ offers a comprehensive technology suite that empowers retailers to oversee all facets of this vital business process. With this solution, you can effectively implement and manage your vendor marketing program on a large scale, utilizing robust enterprise tools that facilitate oversight of numerous brands while promoting millions of SKUs directly on your site. Furthermore, this approach not only boosts sales but also strengthens partnerships with vendors by fostering a collaborative marketing environment.

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

Partnering with The Home Depot allows you to connect with our extensive network of 198 million unique customers, both online and across our 2,322 retail locations. Our website garners an impressive 3.6 billion visits annually, providing a significant platform for your brand. Through Orange Apron Media, advertisers can engage with our customer base effectively. With our self-service features, you can access The Home Depot's advertising platforms around the clock. Additionally, you can utilize real-time, brand-specific analytics to swiftly enhance your campaign strategies. Our dedicated support team is always ready to assist with any inquiries. In FY21, The Home Depot experienced 1.76 billion customer transactions, contributing to a remarkable $6 billion increase in sales. On average, our advertising partners enjoy returns exceeding double their investment in ads. Advertise through various channels owned by The Home Depot, including in-grid placements, carousel ads for sponsored products, prominent top-of-page banners, and tailored email campaigns. This partnership allows for reaching targeted audiences and offers numerous customization opportunities to optimize your advertising efforts. Furthermore, leveraging our established reputation can amplify your brand's visibility and success.

CitrusAd simplifies the processes of media sales and ad-serving for a significant portion of the world's top 20 retailers. Our innovative platform facilitates collaboration between brands and retailers, driving sales effectively at the crucial moment of online purchasing. Designed for speed, personalization, and native experiences, our integration is seamless and visually appealing. It operates smoothly to enhance click-through rates right at the point of purchase. With self-serve advertising options and immediate ROI tracking, brands can effortlessly create landing pages that integrate through your API. Retailers can also easily approve campaigns from partner brands. Additionally, targeted in-email banners and product placements are directly sent to customers, highlighting the most relevant products and brands for them. This approach minimizes lost opportunities while maximizing click-through rates. Furthermore, our user-friendly dashboard provides accurate and transparent real-time performance metrics for both you and your advertisers, ensuring clarity and efficiency in campaign management. Ultimately, CitrusAd fosters a dynamic advertising ecosystem that benefits all parties involved.

Modern consumers navigate both brick-and-mortar stores and online platforms when making purchases. To enhance sales and foster customer loyalty, retailers are required to create a personalized omnichannel shopping experience that caters to the unique preferences of each consumer. Quotient for Retailers supplies the essential technology and market demand that empower prominent retailers’ performance media and promotional strategies. By utilizing their exclusive sales data alongside digital assets, retailers can develop innovative marketing solutions for their brand partners that not only achieve widespread reach but also deliver quantifiable results—all while ensuring an outstanding shopping experience for customers. Our approach focuses on establishing profitable, brand-supported performance media ventures that enrich the shopping journey, allowing advertisers to boost sales through cohesive media strategies both on and off-site. Ultimately, this integration not only strengthens retailer relationships but also elevates the overall consumer experience.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

The sophisticated AI-driven marketing platform specializes in the behavioral analysis of in-store shoppers, predicting their next actions and enhancing their overall shopping experience. Our solution empowers retail locations to enhance their operational effectiveness while establishing a distinctive, ongoing revenue stream through the monetization of their data resources. With Footprints, you can seamlessly integrate offline and online experiences, positioning your brand as a Retail Media leader in three months or less. You will gain insights into your customers' current and future needs and expectations, allowing you to begin targeting those who will visit your retail space tomorrow. This innovation facilitates the development of a comprehensive new value chain for your retail ecosystem. Major global retailers are evolving into media titans, with projections indicating that one-quarter of all digital advertising spending will be allocated to Retail Media by 2026. Now is the time to enable your retail operations to harness the potential of AI and seize this opportunity for growth. Don’t miss out on the chance to transform your retail strategy and stay ahead of the competition.

LTK stands as the premier technology-driven partner for shopping influenced by creators. As a frontrunner in retail media networks, LTK excels in influencer programs that enhance both digital and in-store impact, ultimately boosting sales and revenue for networks and their collaborators through unparalleled data insights and expertise. The LTK Connect platform is tailored for direct-to-consumer brands and agencies of varying sizes, facilitating direct engagement with LTK creators to enhance traffic, sales, and brand visibility. By motivating LTK creators to generate, publish, and promote content featuring your products, you can effectively drive traffic and sales. With millions of monthly users, shoppers rely on the LTK app, website, newsletter, and social media channels to explore creators' LTK shops and make confident purchases. This ecosystem not only fosters brand loyalty but also cultivates a vibrant community of creators and consumers.

Engage with every shopper when they are most inclined to make a purchase. Enhance the shopping experience using innovative in-store digital solutions. Our comprehensive platform acts as a unified retail media network, enabling advertisers to reach consumers through various formats, including display, audio, and immersive experiences. This groundbreaking turnkey approach offers the widespread presence and revenue-boosting potential essential for the evolution of retail media. Vibenomics, a subsidiary of Mood Media, specializes in in-store media solutions that facilitate connections with customers, elevate brand perception, and drive business growth. Renowned as the leading global entity in enhancing customer interactions, we forge deeper emotional bonds between brands and their audiences through a strategic blend of music, messaging, digital signage, scent, and audio-visual systems. With a clear mission, Vibenomics was established to assist retail enterprises in crafting an atmosphere that positively influences their financial performance while ensuring customer satisfaction. By focusing on creating the ideal ambiance, we believe businesses can effectively enhance their overall success.

The premier platform for sponsored product advertisements tailored for both marketplaces and private markets. You have complete control over the quantity, placement, and design of your sponsored product ads. To make informed decisions, you can access a placement report that provides insights into the performance of each ad unit. The campaign management interface is customized to reflect your store’s logo, colors, and branding, including your URL. Advertisers and sellers can easily log into this console via your store’s seller center. We take pride in our advanced algorithms that determine the most effective ad for each interaction, considering factors like relevance, aggregated shopper behavior, bids, and predicted click-through rates, but we understand that you may have additional considerations. You're free to influence the ad selection process as well. Furthermore, we provide a variety of automated email templates to facilitate communication with sellers and advertisers, allowing you to choose which emails get sent and how they are presented. This level of customization ensures that your advertising strategy can align closely with your specific goals and branding.

Transform window shoppers into loyal buyers with a cutting-edge AI-powered in-store personalization platform. This technology enables Artificial Intelligence to comprehend the dynamics of your store, your clientele, and your products, driving significant growth for retailers and brands alike. By harnessing the strength of data, you can form authentic connections with your customers, providing them with instant, intelligent, and highly engaging in-store experiences through a digital-first, data-centric approach. Track the frequency of your advertisements and gain insights into product sales patterns and timing. We are here to help you monitor the effectiveness of your campaigns while offering competitive insights that can refine your offerings. With rich customer data readily available, our smart targeting system utilizes this information to pinpoint optimal opportunities, ensuring the right product reaches the right individual at the ideal moment. Evaluate the impact of your strategies, learn from the results, and continually optimize your approach for lasting success. In today's competitive market, understanding customer behavior is imperative for sustained growth.

Streaem serves as a comprehensive retail media platform designed for simplicity and efficiency. It empowers brands to execute omnichannel campaigns across your commerce channels, ensuring you maintain complete authority over your data and customer interactions. With Streaem, your data remains fully transparent, used exclusively between retailers and brands. The platform grants you total control over data management, inventory oversight, and the selection of advertisers permitted on your site. Streaem is user-friendly, making it easy for both novice and seasoned advertisers to implement and configure. Brands can effortlessly establish native display campaigns with just a few clicks, all while you safeguard your brand identity. Additionally, Streaem allows brands to conduct sponsored product campaigns seamlessly on your commerce platforms, ensuring you retain control over inventory management. Furthermore, it facilitates smooth digital-out-of-home advertising initiatives for brands, providing you with the ability to oversee premium ad placements effectively. The versatility and ease of Streaem make it an invaluable tool for enhancing your retail media strategy.

At Roundel, the foundation of our approach lies in building meaningful relationships; by leveraging our exceptional insight into the Target guest and fostering collaboration, we craft media experiences that enable everyone to embrace the joy found in everyday moments. This allows brands to effectively connect with diverse audiences on a large scale. Our profound understanding of the target guest empowers us to present your brand to our community in thoughtful, cooperative, and highly impactful manners. The outcome transcends merely boosting sales; it cultivates deeper connections with the individuals who are vital to your success. To truly resonate with the lives of our target guests, it is essential that we first comprehend their needs and preferences. Armed with this level of insight, we create solutions that are not only human-centric but also elevated and pleasantly surprising. Furthermore, we connect with guests actively searching on Google, utilizing retail-focused ad formats, such as shopping ads, that enhance product visibility on search engine results pages, thereby enriching the overall customer experience. Ultimately, our goal is to transform how brands engage with consumers, creating lasting impressions that foster loyalty and trust.

Boost your business growth by leveraging the advertising opportunities available with the largest omnichannel retailer in the United States. At Walmart Connect, our unwavering commitment is to aid brands in overcoming their most pressing marketing obstacles through solutions that prioritize the customer experience. We harness Walmart’s extensive scale, expansive reach, and exclusive customer insights to benefit advertisers, regardless of their size. By utilizing our comprehensive closed-loop measurement, you can assess the effectiveness of your campaigns on sales across Walmart’s website and app, in our physical stores, and for certain initiatives, throughout the wider market. No matter your objectives, be it as a Marketplace seller or a global corporation, we can assist you in exploring innovative strategies to engage with Walmart shoppers. Enable Walmart customers to discover your offerings as they navigate our site and app, where static and video advertisements are strategically placed in high-traffic areas, including search results and various browsing, category, item, and pre-checkout pages. Our goal is to create meaningful connections that drive sales and foster customer loyalty.

Amazon Ads supports the growth of businesses and brands, regardless of their size. If your aim is to enhance brand visibility, promote your products, services, or brand, stimulate purchases, or boost customer loyalty, we provide the essential tools to identify the ideal advertising solutions that yield tangible results. To help you begin, we offer an overview of the advantages of digital advertising, information on Amazon Ads' diverse product offerings, a framework for establishing advertising objectives, and a glossary of frequently used industry terms. The ever-present digital landscape has created innovative avenues for customers to find, explore, and purchase products and brands. Digital advertisements can take various forms, including text, images, or videos, and can be found across multiple platforms, such as websites, social media, and streaming services. The realm of digital advertising presents numerous benefits, allowing businesses to connect with their audience in more meaningful ways. By leveraging these opportunities, companies can maximize their reach and engagement effectively.

Zitcha is an all-encompassing technology platform designed to enable retailers to efficiently plan, launch, and enhance their campaigns in collaboration with advertisers. It offers a superior solution for creating a retail media network, ensuring you remain ahead of the competition with its smart, comprehensive control center. Say goodbye to fragmented systems and laborious processes; Zitcha consolidates all essential tools for retail media networks in a single location. Eliminate the hassle of spreadsheets and effortlessly engage with advertisers like never before. Strategically outline campaigns that promise the highest return on investment compared to any marketing budget. Easily navigate and create using preset guidelines tailored for every channel you require. Launch your campaigns with a single click and begin monitoring their performance right from the start. Gain access to valuable insights that help pinpoint successful strategies and amplify your impact. With an extensive array of features and workflows, Zitcha provides everything retailers need for managing their networks effectively, including joint business planning, predefined specifications, customizable branding, ad placements, and dynamic wallets. In this way, Zitcha revolutionizes the retail media landscape, making it simpler and more efficient than ever to drive successful advertising outcomes.

Browse and select your preferred items from beloved grocery stores using Instacart.com or its app. Personal shoppers carefully handpick your selections, allowing you to chat with them while they shop and manage your order seamlessly. You can choose a time that works best for you, and every purchase comes with Instacart's 100% quality guarantee. As the largest online grocery service worldwide, Instacart offers access to an impressive catalog of 500 million products. Shopping is made effortless as you can order from a wide range of over 500 retailers and trusted local grocers across North America. Once you've made your selections, Instacart connects you with a local personal shopper to handle the shopping and delivery of your order. To enhance convenience, contactless delivery is available with the “Leave at my door” feature. Throughout the process, you can monitor your order's status and communicate with your shopper via the Instacart app or website. Additionally, for those who prefer to pick up their groceries, Instacart provides curbside pickup at selected retail locations; simply place your order and schedule a convenient pickup time for your items. This flexibility ensures that customers can choose the method that best suits their needs.

At Crealytics, we don't just challenge the status quo as a mere saying; we embody it as a fundamental aspect of our corporate ethos. Our mission is to empower brands and retailers to effectively utilize their customer data, enabling them to excel in their paid media performance and cultivate a larger base of loyal customers. By providing performance advertising and marketplace solutions, we partner with more than 60 eCommerce brands, such as ASOS, Urban Outfitters, and Foot Locker. Our focus is on enhancing performance through refined measurement and data activation strategies, as well as optimizing biddable media to enhance customer lifetime value while mastering incrementality testing and improving marketplace offerings. We aim to strengthen brand relationships with innovative sponsored product ads, develop custom private marketplaces, and seamlessly integrate search, PLA, and display programs, all while leveraging dedicated sales support. Our approach allows us to accurately assess customer values through meticulous calculations, ensuring that we measure the precise value of each customer interaction and subsequently evaluate their contribution after returns. Ultimately, we encompass a predicted lifetime value into their order margin, creating a holistic understanding of customer impact on the business. This comprehensive evaluation ensures that our clients not only understand their current standing but are also poised for future growth.

Introducing a revolutionary platform that converts your tangible products into intelligent, digital communicators, seamlessly integrating online and brick-and-mortar channels to reach customers wherever they are. The Connected Merchandise Platform automatically channels real-time data from every item through fixed readers, processing this information in the cloud to unlock a wealth of insights and innovative digital solutions. Allow us to present NanoBT, a groundbreaking long-range communication technology that operates entirely without batteries, effectively turning retail dreams into reality by enabling a constant stream of real-time data directly from your products. Its compact size allows for integration into virtually anything, while its cost-effectiveness means it can be embedded in a wide array of items. With NanoBT, there’s no need for scanning, guesswork, or manual processes—it's a complete game changer. Just envision the enchanting experiences you can offer your customers when all your products are interconnected, allowing for personalized product suggestions based on the contents of shoppers’ wardrobes. This level of interactivity is poised to redefine customer engagement in retail.

Our retail media platform is crafted to foster a transparent and effective ecosystem for all participants. Optimize site monetization and enhance the advertising experience through our comprehensive publisher manager portal, which features a seamless ad server, SSP, and effective yield management tools. Increase your onsite retail media revenue while maintaining relevance and user engagement. Effortlessly manage various demand sources with a single integration, ensuring streamlined operations. Leverage Pentaleap to enhance yield and performance instantly, with no modifications necessary to your demand-side strategies or ad operations. Integrate Pentaleap's yield, supply, and demand capabilities within a unified platform dedicated to enhancing onsite monetization. You can choose to build upon our ready-to-use APIs or utilize our user-friendly self-serve interface, which is available in a white-label format as well. Depend on Pentaleap's advanced technology and sales knowledge as a vital extension of your team, guiding you through the initiation, growth, and scaling of your retail media initiatives. Begin by sharing your product feed with us, implement and evaluate the straightforward API call, and validate the uplift in your onsite advertising performance through AB testing, showcasing the tangible benefits of our platform. With Pentaleap at your side, your retail media program can reach unprecedented heights.

InstaLeaf is a restricted-access website and mobile app designed to educate, explore, and buy legal cannabis throughout Canada. It offers a digital platform that enables licensed producers, retailers, and brands to engage directly with cannabis consumers based on their location. By creating a comprehensive e-commerce marketplace, InstaLeaf supports both its partners and the community, allowing retailers to showcase their offerings through real-time menus, while helping users find the ideal products tailored to their specific needs. This innovative approach not only enhances product visibility but also fosters a deeper connection between consumers and the cannabis community.

The Piano platform is made up of four interconnected products. Analytics Piano Analytics serves as a powerful data gathering and analytical suite. While it faces competition from various comprehensive marketing and behavioral analytics solutions, it stands out in environments where compliance is critical, showcasing a range of distinctive features and unique datasets. Activation Piano Activation features Composer, renowned as the most widely used experience rules engine globally, alongside VX, our platform dedicated to subscription commerce. Audience Our real-time customer data management system (CDP/DMP) facilitates advanced segmentation of both known and anonymous users, allowing for the seamless export of customer segments to both Piano's applications and external systems. Amplifier Our collection of audience engagement tools encompasses management for both organic and paid social media campaigns, in addition to newsletters and push notifications. This suite is specifically crafted to promote content that effectively drives traffic towards owned and operated digital properties, ensuring that user engagement remains high. Overall, the integration of these four products enables a comprehensive approach to data and audience management.

The most trusted platform for cannabis marketing. The best platform for cannabis marketing. Increase retention, increase revenue, build customer loyalty, and create smarter cannabis marketing campaigns. The best way to increase foot traffic and build customer loyalty in a dispensary is to create loyalty programs. You can increase customer retention, satisfy customers, and convert one-time customers into loyal customers by rewarding them with points for every purchase. For cannabis businesses, text messaging is the most cost-effective and efficient way to reach potential customers. Our FCC-compliant dispensary marketing tools allow cannabis businesses to target their customers more effectively and personalize their experiences to ensure a better ROI.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Drive the expansion of your business and foster brand fidelity with Oracle CX Marketing, which is a comprehensive suite of digital marketing tools within Oracle Cloud CX designed for both B2B and B2C marketers. This solution empowers users to leverage real-time insights and customer signals for crafting tailored experiences. By integrating customer behaviors, transactions, and demographic information across various platforms such as marketing, sales, service, and back-office functions, organizations can design exceptional experiences for every customer. Gather information from a multitude of sources, implement intelligence on a grand scale, and utilize insights to provide personalized interactions at critical moments. This approach allows marketers to blend their intuition and creativity to orchestrate compelling campaigns and unforgettable customer experiences. Focus on high-value clients and individuals, enhance lead generation and its progression, increase customer loyalty and growth, and guarantee consistent and personalized communication across all channels and regions. Ultimately, this strategy not only boosts brand engagement but also positions your business for sustainable success in a competitive landscape.

Pacvue, a commerce acceleration platform, empowers businesses to find the most valuable opportunities, increase sales, and streamline their daily operations. The platform integrates retail media, commerce management and measurement to turn insights into actionable recommendations. Pacvue is your guide to help you see further, think larger, and move faster in your commerce journey.

Discover how to effectively enhance the return on every dollar spent in your marketing initiatives by utilizing identity resolution alongside a comprehensive digital marketing optimization solution that spans from activation to attribution. Elevate the value you bring to your business by enhancing your real-time performance marketing through the integration of attribution and activation within a unified workspace. Our streamlined workflows, featured in our all-in-one toolset, will significantly speed up your insights into activation timelines. With our solution, you can eliminate identity-related challenges throughout your customer journey, as we synchronize all your data at the individual user level, whether it involves interactions from digital campaigns, cross-device paths, or in-store purchases. Benefit from heightened accuracy in your audience targeting, empowering you to launch more successful marketing campaigns on your media platforms. Save time in orchestrating your activations thanks to our automation capabilities, allowing you to focus on strategic decisions. Make informed choices about the media platforms where you allocate your investments, ensuring maximum effectiveness in your marketing efforts. Additionally, by utilizing these optimized strategies, you can anticipate a noticeable increase in overall campaign efficiency.

Enhance your store's workforce by leveraging the capabilities of AI on digital platforms to elevate sales effectiveness and boost in-store efficiency. A sophisticated AI-driven forecasting system, integrated with calendars, weather patterns, and promotional activities, can autonomously establish optimal daily targets for both your store and stylists. Gain real-time insights into individual sales performance, accompanied by timely alerts for any discrepancies. Unlock your team’s abilities with innovative sales incentive frameworks. Anticipate staffing needs over various timeframes using sales analytics. Organize and oversee diverse store operations to enhance productivity levels. Identify high-value clients using real-time, tailored customer insights to create a personalized shopping experience. Reduce customer abandonment in fitting rooms and enhance engagement through superior service. Elevate your sales outcomes with data-informed cross-selling suggestions. With these strategies in place, your store can achieve remarkable growth and maintain a competitive edge in the market.

Identify potential leads that are ready to make a purchase by exploring relevant topics and keywords online. Gain access to over 65 million direct dial numbers and more than 150 million verified email addresses. Customize your account landscape by utilizing over 300 attributes, insights, and recent activities for precision targeting. Implement focused display and social media advertising campaigns directed at prospective clients based on their job titles, management levels, and departments within companies that demonstrate buying intent. Aim for high-value accounts and decision-makers in your target market to maximize your outreach. Initiate marketing efforts using top-notch buyer intent signals, industry insights, and technographic information. Seamlessly integrate with your CRM and marketing automation tools for effective cross-platform targeting. Encourage website visitors to engage and convert into leads, whether through initiating conversations or completing forms. By leveraging real-time insights and analyzing on-page behavior, you can effectively engage, nurture, and convert a greater number of website visitors into valuable leads. This strategic approach ensures that your marketing efforts are not only efficient but also highly effective in driving conversions.

Orbee's Middleware seamlessly connects all data sources within a dealership into a cohesive customer data platform. This unified first-party data can be leveraged across various marketing and advertising channels, utilized for sophisticated attribution analysis, and enhanced with third-party information through our collaborations with top-tier data aggregators. Our comprehensive platform ensures that a dealership's data is fully optimized, with our dedication to integration preventing any first-party data from being underutilized. Through our solution, users can not only analyze and activate their data but also enhance it further. Effortlessly comprehend your traffic sources without cumbersome setups and uncover insights with our robust campaign analytics tools. By consolidating shopper profiles, our powerful CDP collects data from all interactions across your websites, third-party services, and CRM systems, making it easier than ever to drive informed decisions. Ultimately, Orbee empowers dealerships to harness their data effectively, fostering better customer engagement and business growth.

Zence 360 is a powerful Customer Data Platform (CDP) that helps businesses consolidate customer data from multiple channels, providing a unified and in-depth view of each customer. It turns raw data into actionable insights, enabling companies to personalize marketing efforts and improve engagement strategies. The platform allows businesses to segment customers more accurately, ensuring that the right message reaches the right audience at the optimal time. By integrating with over 100 systems, Zence 360 offers seamless functionality across various platforms, enhancing its ability to support diverse customer engagement strategies. With the power of segmentation, businesses can increase the precision of their marketing campaigns, ultimately boosting customer satisfaction and loyalty.

Attain simplifies your workflow by enabling comprehensive insights gathering, media activation, and outcome measurement all in a single platform. You can uncover detailed information about your customers, such as their identities and their purchasing behaviors in terms of timing, location, and spending habits. With the ability to mix and match thousands of customer attributes, you can create targeted audience segments and activate media across leading DSPs, SSPs, and social media channels. By analyzing your audience's transactions, you can validate outcomes and gain a clear understanding of return on ad spend and conversion rates. While other platforms may lack the necessary depth, breadth, and transparency, Attain offers access to consumer-permissioned transaction data, empowering your business to achieve optimal results. Furthermore, you can create a customer profile based on various factors, including interests, demographics, life stages, brand preferences, and historical purchases, ensuring a well-rounded approach to audience engagement.

Salesforce Data Cloud serves as a real-time data platform aimed at consolidating and overseeing customer information from diverse sources within a business, facilitating a unified and thorough perspective of each client. This platform empowers organizations to gather, synchronize, and evaluate data in real time, thereby creating a complete 360-degree customer profile that can be utilized across various Salesforce applications, including Marketing Cloud, Sales Cloud, and Service Cloud. By merging data from both online and offline avenues, such as CRM data, transactional records, and external data sources, it fosters quicker and more personalized interactions with customers. Additionally, Salesforce Data Cloud is equipped with sophisticated AI tools and analytical features, enabling businesses to derive deeper insights into customer behavior and forecast future requirements. By centralizing and refining data for practical application, it enhances customer experiences, allows for targeted marketing efforts, and promotes effective, data-driven decisions throughout different departments. Ultimately, Salesforce Data Cloud not only streamlines data management but also plays a crucial role in helping organizations stay competitive in a rapidly evolving marketplace.

Audigent stands out as a premier platform focused on data activation, curation, and identity solutions. By utilizing innovative technology that emphasizes privacy-compliant first-party data, it significantly improves media addressability and monetization on a large scale, all while completely avoiding cookie reliance. As a pioneer among data curation platforms, Audigent utilizes its unique identity solution, Hadron ID™, to transform the programmatic advertising field. Its advanced offerings, including SmartPMP™ and ContextualPMP™, utilize artificial intelligence and machine learning to provide consumer-safe data bundled with high-quality inventory at scale. Recognized by some of the largest brands and global media agencies, Audigent manages over 100,000 campaigns each month. Its data solutions, which are verified and opt-in, are instrumental in generating revenue for prominent publishers and partners like Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. This commitment to innovation and effectiveness solidifies Audigent's role as a key player in the evolving advertising ecosystem.

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

Discover and purchase a wide variety of flowers, pre-rolls, cartridges, vapes, edibles, and accessories all in one place. Our platform serves as the ultimate destination for wholesale cannabis necessities. LeafLink facilitates connections between cannabis buyers and sellers, streamlining the wholesale e-commerce experience. Enhance your brand's visibility to prospective buyers through focused advertising efforts. You can easily list your products, monitor your orders, and oversee your payments with our user-friendly system. No matter if you possess a medical, adult use, or recreational retail license, our marketplace is equipped with everything you need to satisfy your customers. You can effortlessly request adjustments to purchase orders before finalization, eliminating the hassle of communication through email, text, or phone calls. Our innovative technology fosters scalable efficiencies, allowing you to manage your operations seamlessly. Additionally, you will gain access to our reliable network of payment and logistics partners, enabling you to pay all your vendors from a single platform. This simplifies the process of restocking your stores whether you are purchasing directly from sellers or replenishing stock from your warehouse, ensuring your business runs smoothly. In this way, LeafLink not only meets your needs but also supports the growth of your cannabis business.

Our target audiences consist of consumers engaged by marketers. By utilizing profiles that document customer interactions, you can modify strategies based on the unique behaviors of each user. The insights gained from analyzing their actions and preferences provide marketers with the vital information needed to develop content that resonates with distinct groups. By applying important segments to your customer database, you can transcend basic demographic information and foster engagement based on personas, thus enhancing the accuracy and effectiveness of your targeting efforts. To gain a deeper understanding of your customers, establish several segments by refining and choosing specific demographics. This layered approach, combined with analytics and feedback mechanisms integrated into our platform, allows us to score engagements effectively. Additionally, the continuous nurturing of campaigns throughout the entire customer lifecycle is crucial for success. Our AI also introduces features such as automatic segmentation and predictive retention, which further streamline the marketing process. This not only saves time but also ensures that your strategies remain relevant and impactful over time.

A comprehensive audience platform designed for marketers seeking to reclaim their data management. Here, you can find all your audience insights and activation tools consolidated in a single location, which helps reduce both expenses and complexity. This solution empowers the most forward-thinking companies to maximize the potential of their data effectively. We address your four primary challenges in digital marketing by enabling you to identify, curate, enrich, and engage your target audiences seamlessly. Additionally, we tackle the issue of escalating costs related to acquiring prospects and generating revenue through advertising efforts. From audience segmentation on digital platforms to data utilization for marketing automation and beyond, we enable any team to transform data into tangible revenue. Our platform allows you to pinpoint who visits your website while uncovering who purchases your products, their demographic characteristics, and identifying new audiences of potential customers that match your ideal clientele. By creating detailed audience profiles based on user interactions and the pathways they take to your store, our solution ensures that your marketing messages remain targeted and relevant, ultimately enhancing your outreach and engagement strategies. Furthermore, with our analytics tools, you can continuously refine your approach to audience targeting and marketing effectiveness.

Expand your audience and traffic while enhancing user experiences to drive revenue through the effective use of first-party data. Unify all audience information with a single sign-on to create impactful, personalized interactions that bring value at every point of contact. By analyzing aggregated user engagement data in a streamlined dashboard, you can gain valuable insights into your users. Leverage our advanced AI engine to boost engagement on your website, transforming casual visitors into loyal members by establishing a first-party identity and fostering a deeper connection with your audience. Seamlessly integrate with your current identity management system or utilize the built-in password-less SSO for efficient access management across paid channels. Begin collecting first-party data thoughtfully, ensuring you obtain explicit consent from consumers prior to data usage. Launch targeted one-to-one campaigns and provide tailored recommendations based on user behaviors and the insights gained from first-party data. By doing so, you not only enhance user satisfaction but also create a more loyal customer base over time.

Combining our demand engine with custom audience creation will power growth throughout the buying cycle. In the last decade, vendors of intent data have recycled the same old account-level activities. When everyone is buying from the same pool, there is no competitive advantage. Over the past two decades, we've spent a lot of time building and refining first-party audiences. This has given us unprecedented insights and precision targeting which go beyond generic third-party information. We have solutions that can reach audiences at every stage of the purchasing cycle, regardless of how and where they prefer to engage. We have been building audiences for more than two decades, and although it is much harder to do, the results are a significantly engaged audience. pharosIQ is a global leader for "intent to purchase" lead generation. It provides insights and demand that are essential for B2B marketing and sales success. pharosIQ, with its 40 years of experience, transforms intelligence into meaningful engagements.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Develop marketing experiences that resonate with your customers. Ometria, the customer data and marketing platform tailored for retail, leverages AI-driven insights and cross-channel marketing strategies. This platform empowers marketers to craft personalized journeys for every customer. By consolidating data from various customer interactions, Ometria establishes a comprehensive profile for each shopper. The intelligent system analyzes consumer behavior, delivering actionable insights that can be seamlessly integrated into your marketing efforts. With Ometria, you can design customized marketing experiences across all significant channels and interaction points. We understand the challenges you face with outdated technology that lacks the capability to provide uniquely tailored experiences for each customer. Predicting individual customer preferences can be daunting, and scaling campaigns that cater to those preferences even more so. Ometria not only replaces your current Email Service Provider but also enhances your marketing capabilities, enabling you to craft unforgettable customer experiences. Embrace the future of marketing with Ometria and transform the way you connect with your audience.

Easyence is the only Customer Infrastructure dedicated to data-driven retail. Join the 240+ businesses who use Easyence Customer data Platform and Apps to provide memorable customer experiences. Easyence collects customer events (products, stores, etc. Easyence combines your existing models with smart algorithms to help your business and offers a complete set of applications for your marketing team. Learn more about our Saas products * Easyence Data Platform: Collect and unify customer events across all platforms * Easyence Audience app - Build audiences, create campaigns, measure uplift without relying upon other teams * Easyence E-Merchandising app : Show the right product to right customer at the right time. * Easyence Attribution app - unify all touch points of your customer across all channels and platforms. * Easyence Insight App: Measure and analyze the value created by Omnicanality to understand consumer behavior.