Alternatives to MarketCast

Enhance your competitive advantage by leveraging agile consumer insights. Our advanced platform caters specifically to innovative brands, enabling them to thrive in today's market. Kantar Marketplace serves as an automated market research solution tailored for insights experts, marketing professionals, and agencies eager to experiment, learn, and accelerate their progress. This unique platform stands out as the only market research tool with independently validated capabilities that accurately forecast sales and brand expansion. Quickly obtain answers to your critical inquiries through proven automated research solutions crafted to meet the highest quality standards. Select from a comprehensive range of modular offerings, including surveys, reports, and data, allowing you to conduct your own market research or leverage Kantar’s specialized services. Gain access to global insights with solutions available in 70 countries, continually expanding to meet client needs. With dedicated local support and account management, rest assured knowing you have assistance whenever needed. As the world’s foremost data, insights, and consulting company, Kantar is committed to helping clients understand consumer behavior and drive growth effectively. Our expertise empowers brands to navigate the complexities of the market landscape with confidence and clarity.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

BL.INK is a sophisticated link management platform that empowers businesses to meticulously capture, track, and manage every customer interaction across various channels. BL.INK improves digital marketing attribution by making it simple to create and deploy branded shortened URLs and QR codes that capture unlimited data points. This data collection leads to perfectly-structured, consistent information crucial for improving marketing ROI and marketing attribution reporting. Trusted branded short links and QR codes also boost click-through rates in SMS messages, direct mail, emails, social media, product packaging, signage, and even TV advertisements. Our platform supports GS1 Digital Link and GS1 2D barcodes, providing valuable insights for consumers and supply-chain vendors throughout their engagement journey. BL.INK is committed to data security and compliance, offering global data residency options, HIPAA compliance, and SOC 2 certification. Since our inception in 2008, we have proudly served many industries, including healthcare, retail, consumer goods, CPG, healthcare, aviation, enterprise software, and financial services. BL.INK integrates with Adobe Analytics, ObservePoint, Khoros, Google Analytics, and more.

Funnel is an automated marketing reporting and data collection software for data-driven marketers. Funnel allows users to automatically collect all their advertising data from different sources and match it with conversion data. This allows them to more accurately analyze their online marketing spends and report ROI. Funnel integrates with over 300 advertising and marketing platforms.

Gain immediate access to a vast and expanding reservoir of consumer insights. With continuous audience research involving more than 24 million panelists across 55 different markets, we refer to this as living data. This dynamic, interconnected intelligence consistently adapts and grows. Uncover the thoughts, emotions, actions, and purchasing behaviors of your audience from yesterday, five years ago, and today. Obtain actionable insights from your audience through a range of resources, from syndicated data and comprehensive custom research to quick surveys and polls. Arm yourself with the essential knowledge needed to create more effective campaigns. With a global network of over 24 million registered panelists, YouGov enables you to construct the most detailed understanding of your customers' intricate lives. Our innovative solutions empower some of the world’s most esteemed brands, media companies, and agencies to better investigate, strategize, implement, and monitor their marketing endeavors. Moreover, YouGov is dedicated to continuously being the largest, most representative, and most interconnected proprietary panel available in the market, ensuring that our clients always have the edge in understanding consumer behavior.

Software for business leaders and consultants! You can create and deploy any type or professional survey. Engage employees and teams in order to get their feedback and improve performance. Find out what customers have to say and share it with others. NPS can be used to measure customer loyalty to a brand, company, product, or service. 360-degree feedback is used to assess how leaders are perceived, identify their strengths and determine their development needs. Listen to others, brainstorm and come up with new ideas. To gain a deeper understanding about markets and potential customers, conduct research. Survey experts are available 24 hours a day to provide advice and support.

A prominent player in the realm of survey solutions, responding to 20 million inquiries each day. Maintain a competitive advantage by genuinely grasping your customers' perspectives. Customer satisfaction surveys enable you to engage with individuals across various interaction points, revealing their desires, needs, and expectations. Discover the effectiveness of your strategies and areas needing improvement directly through employee feedback. Assess workforce satisfaction, perform comprehensive reviews, or distribute compliance assessments. Regardless of your role, be it in HR or as a team leader, employee surveys provide the insights you require. Gain access to global opinions at your convenience—market research surveys simplify the process of gathering feedback from both current and potential customers, evaluating concepts, and measuring brand recognition. Become part of the 98% of Fortune 500 companies that trust SurveyMonkey for data powered by the people. With the ability to analyze trends and preferences, you can make informed decisions that lead to greater success.

Data-driven insights provide advantages for everyone, whether you're engaged in market analysis, surveying, academic research, or trying to gain deeper insights into your advertising effectiveness and brand awareness. Lucid offers insightful solutions, drawing from the opinions of real individuals. This is made possible through the Lucid Marketplace, which connects users directly to some of the most reputable sample providers in the industry, enabling access to millions of potential survey participants. Various entities, including agencies, brands, and research firms, utilize the Lucid Marketplace for comprehensive market assessments. Discover the performance of your marketing efforts and analyze how your creative materials and placements influence brand perception. Understand how your target demographic reacts to your advertisements, allowing you to make informed adjustments as necessary. Engage online audiences for your research needs, while Lucid’s adaptable solutions simplify the process of reaching individuals within specific demographics. Additionally, data acquired from our Marketplace can be submitted for Institutional Review Board (IRB) approval, ensuring ethical standards are met in research initiatives. This comprehensive approach empowers organizations to make strategic decisions based on reliable data.

Address your most pressing marketing inquiries, such as the timeline for achieving financial returns, decisions on whether to buy, sell, or maintain current marketing investments, brand messaging and creative strategies, and anticipated returns on future marketing expenditures. The MRC accreditation ensures top-tier standards for advertising measurement in both desktop and mobile web environments, with audits conducted by one of the leading four accounting firms. C3 Metrics enhances the effectiveness of marketing strategies through its Attribution Data Cloud, as well as its enterprise-level solutions for Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Unified Marketing Measurement (UMM), which revitalize outdated reporting into actionable, real-time insights across various platforms. Companies employing C3 Metrics typically experience over a 15% increase in advertising return on investment and a remarkable sixfold return on their attribution investments. By leveraging these tools, businesses are empowered to make informed decisions that significantly boost their marketing outcomes.

Gamers, Earn more from your gaming links using gaming ads! LootLabs, a gaming ad tech company, provides a platform that allows UGC (User Generated content) creators to monetize the content they create. UGC creators face many challenges in monetizing their content. This can make it difficult for them to produce high-quality works. LootLabs wants to solve this issue by helping UGC content creators monetize content for free. This allows them to focus on producing amazing content for their audience. The company was founded in 2023 by gamers and content producers. Its team also includes marketing experts, ad-tech experts, and gaming enthusiasts. LootLabs manages the marketing and advertising for UGC creators, allowing them more time to focus on their creative projects. LootLabs wants to give UGC users more high-quality UGC content.

Streamline your campaign management and eliminate countless hours of tedious manual labor. Our web-based media management platform allows you to plan, purchase, and oversee omnichannel advertising campaigns in real-time, consolidating all your marketing data for easy access. Revolutionize your approach to advertising management by utilizing MMT Mercury, which automates repetitive tasks, giving your teams the opportunity to focus on strategic thinking, in-depth analysis, and developing high-impact media strategies that enhance your business’s value. Additionally, our platform offers a suite of tools for Campaign Monitoring, Marketing Reporting, Digital and Creative strategies, Performance tracking, Customized Dashboards, Competitive Analysis, Budgeting, and Billing. We also specialize in Data Technology and Infrastructure, Transformation initiatives, Project Management, Data-Driven Media transitions, Internationalization, and Software Development tailored for Media and Advertising sectors. Reach out to us today to arrange a demonstration and discover how we can elevate your marketing efforts.

Unlocking the power of data for individuals and businesses alike. We provide insights and statistics spanning 170 different industries across more than 150 nations. Access crucial information on significant topics that hold value in today’s market. Our extensive market insights offer comparable data across over 150 countries, regions, and territories. Delve into vital metrics such as revenue figures and key performance indicators, among others. Consumer insights are essential for marketers, planners, and product managers aiming to grasp consumer behavior and interactions with various brands. Analyze global consumption trends and media usage comprehensively. Statista has become a trusted ally for major media organizations worldwide, bolstered by a growing number of media articles that reference our data. Our team of over 500 researchers and specialists meticulously verifies every statistic we publish to ensure accuracy. Furthermore, experts provide forecasts based on specific countries and industries, enhancing our offerings. With our services, you can discover the data that matters to you swiftly and efficiently. This commitment to quality and reliability empowers decision-makers in diverse sectors.

Navigating the landscape of marketing becomes increasingly intricate when you move beyond just advertising on Facebook and Google. Rockerbox addresses this challenge by equipping you with the essential marketing infrastructure needed to rapidly and effectively scale your business. By centralizing all of your marketing expenditures and campaigns—whether they are paid, organic, digital, or offline—Rockerbox streamlines your efforts. The platform ensures that conversions are deduplicated, delivering a fully transparent and customizable experience that guarantees your data remains accurate and reliable. If you're facing difficulties in gauging the impact of your brand, Rockerbox offers comprehensive playbooks to guide you. Not clear on how to evaluate OTT, Linear, or Direct Mail effectiveness? Rockerbox provides specific methodologies tailored for each type of media. Looking to understand Facebook views better? The solution lies in utilizing Synthetic Events. Additionally, pondering how swiftly you require a channel to achieve a positive return on ad spend (ROAS)? It's crucial to also consider the level of loss you're prepared to tolerate before a customer becomes profitable, as these metrics play a vital role in your overall marketing strategy.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

Swayable is a global research platform that measures the impact of media content on opinions. Our clients are increasing the impact of their stories on the most important issues in the world. Major brands, foundations, and political campaigns worldwide are some of our clients. Swayable was established as a public benefit corporation that is dedicated to truth telling. Campaigns that matter use Swayable for real insights into what works. They gain deep insights in less than 24 hours and require no media spend. It's real science that is finally applied to consumer insights and public opinion. Results from thousands of respondents are available within 24 hours, with real-time analysis via an online dashboard. You will get proof of impact and not just feedback. Swayable impact testing is a standard-setting randomized controlled trials (RCT) survey experiment. Applying insights to all stages of media planning, creative development, and messaging can unlock 2X-10X increase in campaign ROI.

PopResearch is an innovative, fully automated DIY research platform tailored specifically for advertisers. It empowers product, brand, and ad development teams by putting research control directly in their hands, enabling significant savings in both time and finances while producing more actionable insights. The platform excels at concept testing, copy testing, brand and ad tracking, and custom research projects, all completed in a fraction of the time and cost typically required. By leveraging cutting-edge AI, machine learning, and metadata, PopResearch guarantees high-quality research that is closely aligned with the unique needs of users and their target audiences, facilitating the extraction of valuable data insights. Users can select their audience based on a wide range of attitudinal, demographic, and behavioral characteristics. Additionally, they can craft custom surveys tailored to their specific brand and advertising goals. The platform also allows for flexibility in the presentation of results, whether for download, printing, or sharing. In essence, PopResearch provides a comprehensive solution for customizing audience targeting, survey design, and research stimuli to effectively meet individual objectives. This level of personalization ensures that every project is not only relevant but also positioned for maximum impact.

Synetiq is a pioneering company specializing in emotional data and marketing intelligence, catering to over 80 high-profile advertisers and their agencies throughout Europe. By harnessing advanced biometric technology alongside the newest findings in neuroscience, Synetiq aims to foster business expansion, enhance brand identity, and boost consumer engagement. Gain insights into your audience and competitors, learn from both successes and failures, find inspiration, and reduce production costs effectively. Mitigate risks by safely testing concepts, obtaining authentic feedback, investing in your most promising campaigns, and discovering ways to enhance overall performance. Improve your operational efficiency, adjust creative content in real-time, maintain a competitive edge, and closely monitor market trends. Utilizing state-of-the-art biometric sensors to track brain activity, heart rates, skin responses, and eye movements, we can accurately identify and measure human emotions. Each year, we evaluate thousands of consumers along with numerous video advertisements through our rigorous and standardized approach. The invaluable data we gather not only serves as a reliable benchmark but also empowers our clients to make informed decisions. As a result, Synetiq positions itself as a vital partner in navigating the complexities of modern marketing.

BioBrain is a cutting-edge Platform-as-a-Service that transforms the market research landscape by unifying the entire MROps ecosystem, removing the inefficiencies from fragmented tools and siloed teams. The platform leverages vertical integration and hyperautomation to streamline every stage of research, enhancing speed, transparency, and accuracy. Built with the mindset of rigorous researchers and powered by a sophisticated AI engine, BioBrain seamlessly integrates trusted research methodologies with global, high-quality data. This ensures precise insights and superior data quality across all projects. Businesses benefit from accelerated workflows and greater operational control, reducing reliance on costly software licenses and complex implementations. BioBrain’s platform provides an agile, intelligent solution that adapts to evolving market research demands. It empowers organizations to uncover faster, deeper insights with confidence. Overall, it represents the future of efficient and impactful market research.

Instead of a one-off study, we offer a monthly MAPPING subscription. To create the mapping criteria, we take a detailed look at your business model, current relationships, and target markets. We create highly visual, qualitative and quantitative maps of markets using primary and secondary research. This includes interviews with key market experts.

Presenting Interactive Display Ads and Survey Ads, OpinionAds are designed to be user-intent focused interactive advertisements that boost brand engagement and trust while simultaneously generating large-scale intent data. Advertisers leverage these tools to improve their display advertising, assess the effectiveness of their ads, and conduct market research. Additionally, OpinionAds serves as a platform for crowd-sourcing opinions and intent through surveys embedded in advertisements, enabling brands to gather feedback efficiently and effectively. By integrating these innovative ad formats, marketers can gain deeper insights into consumer preferences and behaviors.

Methodify stands out as a premier automated market research platform on a global scale, specifically engineered to streamline the labor-intensive and costly aspects of marketing research. Its inception was inspired by extensive concept testing conducted with one of Canada's largest banks. By utilizing Methodify, the bank was able to conduct consumer research at an accelerated pace while maintaining high-quality feedback. The platform simplifies and expedites access to essential consumer insights throughout all stages of product development and marketing, empowering businesses to make more informed decisions. Furthermore, Methodify's modular design allows for customization, enabling companies to obtain consumer feedback on various product, marketing, or experiential inquiries—even those they may not have considered before. This level of adaptability ensures that businesses can remain agile and responsive to consumer needs in an ever-evolving market landscape.

It's crucial to make decisions that are grounded in precise and dependable market research data. Our clients benefit from agency-level insights at a significantly lower price point than larger firms, and they receive these insights promptly. RESPONSE:AI delivers straightforward business insights without the clutter of complicated charts or the hassle of sifting through data—just the essential information you need. We employ top-tier research methodologies to guarantee that your project meets industry benchmarks. By utilizing RESPONSE:AI, your organization can conduct cutting-edge surveys via an automated platform and obtain ready-to-present reports within days, all while enjoying considerable cost savings compared to conventional approaches. As a comprehensive research firm, we have a wealth of experience with various research projects, but our primary focus is on leveraging AI for both speed and affordability. You can explore new products and services by collecting feedback on product concepts and descriptions from your target audience. Additionally, gain insights into your brand's strength in the marketplace, both among consumers and in comparison to competitors, ensuring that you stay ahead of the curve. This strategic approach to market research empowers businesses to adapt and thrive in an ever-evolving landscape.

The rampant waste in the advertising industry is a significant threat to profitability that disrupts the experience for both consumers and marketers alike. According to TrafficGuard, it is projected that digital advertising waste could reach as high as $100 million daily over the next five years due to ad fraud. This staggering financial drain poses a serious challenge for omnichannel marketers and necessitates a thorough reevaluation of not only spending and strategy but also the metrics used to assess marketing effectiveness. To connect with consumers more efficiently, it's essential to comprehend their interactions at various touchpoints across both online and offline platforms. By employing advanced analytics, marketers can effectively track and enhance key performance indicators (KPIs) such as campaign effectiveness, customer engagement, and overall sales. Additionally, using data-driven insights and tailored campaign suggestions can empower marketers to make informed choices regarding their media mix, budget allocations, creative strategies, brand development initiatives, and long-term planning. Ultimately, refining the overall media investment strategy is critical for driving essential business outcomes, including brand awareness, generating demand, and boosting sales figures in a competitive landscape. By prioritizing these areas, marketers can better navigate the complexities of the advertising ecosystem and work towards mitigating losses due to inefficiencies.

In order to foster growth effectively, businesses must have access to timely and relevant insights. Conventional market research firms often overwhelm with an excess of data while lacking in actionable insights, resulting in lengthy processes. While relying on intuition may be quicker, it does not guarantee that the decisions made will lead to the desired growth outcomes. This is precisely why Vennli focuses on agile market research methods, providing quick, straightforward, and actionable insights that reveal the reasons behind customer preferences, as customer choice is fundamental to achieving growth over competitors. By conducting surveys with both current and prospective students, Vennli evaluates how various student demographics perceive your institution in comparison to rival institutions, helping to identify the most promising audience segments. These agile, data-driven insights not only inform marketing strategies but also enhance recruitment efforts, ultimately leading to higher enrollment figures. This comprehensive approach ensures that organizations are well-equipped to make informed decisions that align with their growth objectives.

Discover comprehensive industry trends with Total Market Insights (#TMI) by evaluating your brand's performance relative to competitors while consolidating your data solutions into a unified platform. Leverage community-driven, anonymous insights that offer valuable context for understanding emerging trends. Establish your business objectives and allow CustomerX.i to streamline the process for you. Enhance customer engagement through automated marketing strategies that align with your goals. By defining your growth initiatives, CX.i identifies your most promising customer segments and strategies for effective engagement. Moreover, CX.i+ ensures transparency across all marketing activities, enabling precise measurement of attribution for every advertising campaign. With CX.i, you gain an all-encompassing perspective on your marketing efforts, effectively centralizing campaigns across various channels—be it organic, local, paid, online, or offline. Ultimately, this integrated approach allows for improved decision-making and maximizes your marketing impact.

LoopMe’s advertising platform incorporates advanced Artificial Intelligence and a mobile Data Management Platform (DMP) to produce exceptional video advertising across mobile, desktop, and connected TV devices. The platform's acclaimed advertising and optimization features can be accessed through various purchasing methods, ensuring effective execution of your video campaigns. By integrating attribution, artificial intelligence, and analytics, LoopMe facilitates remarkable brand advertising initiatives. You can conveniently plan and book your video campaigns across multiple devices while leveraging our data and AI-driven optimization tools to achieve impressive outcomes aligned with your campaign objectives. Research indicates that video remains the most influential form of advertising available. LoopMe provides a comprehensive selection of mobile video formats, including pre-roll, vertical, native, 360, and award-winning rich media creative, allowing you to tailor your campaigns to your specific requirements. With such a versatile range of options, marketers can effectively engage their audiences while maximizing campaign performance.

Connecting with others has never been more accessible, yet in today's hyper-connected environment, many relationships remain surface-level and transactional, making it harder to forge deeper emotional bonds. To effectively meet the evolving needs of customers and foster these essential connections, businesses require valuable insights that can drive immediate responses. Maru Group stands out as an innovative, technology-driven global insights firm that provides a versatile approach to market research. Our services empower you to engage meaningfully with your customers and make data-informed business choices. We leverage proprietary technology, extensive industry knowledge, and collaboration with top research professionals from various regions. Through our advanced technology platform, Maru/HUB, we offer reliable data samples, on-demand research, and specialized advisory services tailored to your industry, ensuring you stay ahead in understanding your audience. Our commitment to delivering actionable insights helps not just in understanding customer preferences but also in nurturing lasting relationships.

Attribuly is a specialized platform for marketing attribution and analytics aimed at assisting Shopify merchants in refining their marketing approaches through precise insights into return on ad spend, customer lifetime value, and overall business growth. It features a suite of advanced tools for tracking and attribution, such as server-side tracking, multi-touch attribution, and comprehensive customer analytics, forming a robust data engine that enhances growth strategies. By leveraging first-party customer data, Attribuly empowers brands to refine their advertising algorithms, make informed strategic choices, personalize user interactions, increase conversion rates, and streamline their revenue streams, which collectively contribute to sustained revenue expansion and a competitive advantage. The platform currently serves more than 10,000 ecommerce entrepreneurs and seamlessly integrates with a variety of marketing channels, including Facebook, Google, TikTok, and Bing ads, as well as email marketing services like Klaviyo, ensuring a holistic marketing solution for its users. Additionally, Attribuly's tools help businesses to continually adapt their strategies in response to changing market dynamics, further enhancing their potential for growth.

Solutions driven by data that enhance your business capabilities. Our worldwide data and analytics services establish benchmarks for the hospitality sector and guide your decision-making by providing insights into market dynamics and competitive landscapes. Performance metrics enable you to gain competitive intelligence and evaluate trends in marketplace performance and profitability. By utilizing consumer surveys and market research, you can gain a deeper understanding of your customers, businesses, and overall destination landscape. Additionally, data regarding supply and development pipelines ensures you remain informed in a rapidly changing marketplace. Tailored expert analysis and forecasts specific to your market will equip you to navigate upcoming challenges effectively, allowing you to stay ahead of the curve.

Cint operates the world’s largest research marketplace, enabling businesses to connect their surveys with millions of respondents worldwide through the Cint Exchange platform. It provides seamless access to over 800 integrated supply partners spanning 130 countries, delivering fast and reliable survey responses. With over 200 million completed surveys each year, Cint offers extensive reach and audience diversity for market research, media measurement, and other data-driven needs. The platform’s advanced technology matches research projects with the most relevant respondents, ensuring high-quality data collection. Trusted by thousands of leading companies, Cint supports both broad insights and highly targeted audience segments. Users benefit from robust tools to manage and optimize their research campaigns at scale. Cint’s marketplace fosters efficiency by simplifying access to global panels and streamlining the survey process. Whether for consumer insights or academic research, Cint is a comprehensive solution for collecting accurate and actionable data.

Justify and maximize your investments in television advertising with reliable and swift cross-screen measurement and attribution. Instead of enduring lengthy waits for performance reports on your TV ad campaigns, leverage precise insights that enable you to make timely optimizations. Steer clear of unreliable measurement methods that could undermine your confidence and skew your reports and forecasts. Equip yourself with the necessary tools and support to transform insights into actionable strategies that enhance your return on advertising spend (ROAS). iSpot evaluates ad impressions and performance comprehensively by utilizing a unique ad catalog and airing data, along with exclusive access to 16 million Smart TVs and direct partnerships with over 300 streaming platforms and demand-side platforms (DSPs). The acquisition of Ace Metrix has further enriched iSpot’s capabilities, allowing advertisers to conduct survey-based assessments of creative effectiveness. Consequently, advertisers can now effortlessly monitor both the tangible business results and the broader brand influence of their TV and video advertising efforts. This comprehensive approach ensures that every advertising dollar is spent wisely and effectively.

Veritone Attribute serves as a comprehensive solution for broadcast attribution, allowing you to enhance the effectiveness of your linear TV and radio advertising campaigns by linking advertisements to web lift in almost real-time. This platform enables you to monitor and visualize your campaign metrics, illustrating how ads impact web traffic and the number of unique visitors to websites. Designed specifically for broadcasters, Veritone Attribute provides the necessary tools to evaluate ad performance, helping to secure and attract more business through concrete ROI insights. You can establish connections between ads and web lift, presenting this data through visually engaging and easily distributable reports. By harnessing data effectively, both radio and television can better compete with digital platforms, aiming to capture a bigger share of advertisers' budgets. Utilize near-real-time performance analytics to connect web engagement to your broadcast efforts, allowing you to track the success of your campaigns and adjust strategies promptly based on various metrics, such as specific days, time slots, and creative elements. This adaptability ensures that your advertising efforts are not only effective but also responsive to the evolving market landscape.

Alchemer provides the ideal customer, market, and employee feedback solution for any company that has outgrown SurveyMonkey or doesn't want the expense and complexities of Qualtrics. The Alchemer Platform is the fastest, easiest, most effective way to close the feedback loop with your customers and employees. Now you can collect the best feedback with Alchemer Survey and Alchemer Mobile and close the loop with Alchemer Workflow.

Enhance the effectiveness of your advertisements by actively engaging with your audience throughout the entire ad creation process. Identify the most compelling concept from your ideas and, through continuous testing, refine it into something indispensable for your audience. Gain a comprehensive understanding of how to elevate your brand through targeted digital campaigns. Leverage audience insights and behavioral analytics derived from ads explored within social media settings. Initiating this process is simple; our validated approaches provide you with anticipatory consumer feedback during the advertising and innovation development phases. Enjoy the benefits of immediate results, as we connect you with the audiences that matter and deliver actionable insights in real-time, with comprehensive outcomes available in just six hours. Utilize these findings effectively by comparing them with historical data and pertinent benchmarks, allowing you to implement significant enhancements to your advertising and innovative strategies. The journey to transforming your work begins with reliable insights, which you can acquire from the leading consumer insights platform available today, ensuring that you always stay ahead of the competition. By making data-driven decisions, you’ll foster a deeper connection with your audience.

Askia specializes in developing innovative technology aimed at deciphering and forecasting human behavior. It has become the preferred technology ally for forward-thinking market research firms, encompassing major global entities like Ipsos, GfK, Kantar TNS, BVA, and Hall & Partners, alongside mid-sized independent firms and small agencies with minimal staff. Numerous organizations have constructed their research frameworks around Askia's advanced technology, integrating APIs and automation as fundamental components. The company offers comprehensive software solutions for data collection and reporting, in addition to a range of professional services. In terms of data collection, Askia supports various methods, including online collection with no completion costs, CATI via VoIP and IVR for inbound communication, and CAPI for mobile interviewing on iOS and Android platforms, enabling offline data gathering. Additionally, they facilitate mixed-mode projects that combine different data collection techniques and offer robust API integrations for seamless web services. On the reporting front, Askia provides extensive capabilities such as data processing, tracker management, both online and offline analytics, and tabulation, along with the creation of dynamic online dashboards to visualize data trends effectively. This holistic approach empowers organizations to harness data in powerful ways, ensuring they gain valuable insights into human behavior.

Ipsos collaborates with top brands and creative agencies throughout the entire creative development process to create, assess, and refine effective campaigns that strengthen brand presence. Creative|Spark serves as a Creative Assessment tool that accelerates the creative journey by enabling advertisers and agencies to swiftly understand, assess, and enhance their creative work to drive brand growth. This innovative solution is now accessible in countries such as Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with plans to expand to additional markets soon. Creative|Spark evaluates the effectiveness of your creative content in capturing and maintaining Branded Attention, while also measuring its impact on both immediate and long-term brand outcomes through a distinctive blend of cognitive responses, lingering feelings, and real-time emotional reactions, all supported by metrics validated by sales data. Furthermore, actionable insights can be provided in as little as 24 hours, allowing for rapid decision-making. This expedient reporting ensures that brands can swiftly adapt their strategies based on the latest creative performance evaluations.

ORM offers a user-friendly cloud-based platform that capitalizes on its profound knowledge in Optimization and Statistical Analytics. Their cloud solutions are specifically designed to boost the Sales and Marketing operations within organizations. Among these are the Optimized Sales Management and Optimized Marketing Management solutions, both of which incorporate predictive analytics and optimization, alongside advanced reporting and data analysis capabilities. A key advantage of all these solutions is the promise of cost savings ranging from 5% to 15% or even more, coupled with significantly improved reporting and data handling. Additionally, ORM stands out as the sole sales and marketing performance analytics platform that provides actionable plans, equipping you with the insights necessary to drive revenue growth. ORM Technologies champions the idea that data should simplify decision-making processes, essentially acting as a dedicated data scientist integrated into your team. This commitment to enhancing operational efficiency ensures that businesses can make informed choices based on solid analytics.

QualSights is an innovative insights platform designed to empower brands, agencies, and consulting firms to gather richer and more genuine consumer insights from across the globe with remarkable speed and cost efficiency. By utilizing its proprietary technology, businesses can obtain real-time insights by observing and engaging with consumers during their shopping or product usage experiences in their everyday settings. As the first and only fully integrated solution, QualSights adeptly combines qualitative and quantitative research methodologies, thereby delivering clients enhanced depth, authenticity, and agility throughout their research endeavors. Moreover, the platform offers a diverse array of data collection methods while also streamlining analysis through a robust suite of AI tools that simplify the process of identifying and showcasing the most relevant insights. This comprehensive approach ensures that clients can make informed decisions quickly and effectively, ultimately leading to better product development and marketing strategies.

We empower exceptional Go-to-Market teams™ to revolutionize the way your organization drives revenue. Terminus is designed specifically for sales and marketing teams that prioritize revenue generation over mere lead acquisition. At the heart of Terminus lies our Data Studio, which enables you to easily identify and rank the most suitable targets using firmographic, intent, engagement, psychographic, and relationship insights. With Terminus, you can craft tailored messages for the appropriate audiences, regardless of their location. Create synchronized experiences across various platforms, including display and social media advertising, chat, email, and web personalization. By effortlessly integrating all of your account data, Terminus ensures that your go-to-market teams remain in sync from the initial contact through to renewal and expansion. It automatically notifies sales teams of significant engagements, centralizes account details, and enhances pipeline forecasting, thereby speeding up the opportunity for growth. As a result, your organization can achieve a more streamlined and efficient approach to revenue generation.

AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.

Utilize a centralized dashboard to access real-time data that bolsters your research and development strategy. This platform enhances your team's ability to conduct more intelligent research, accelerates innovation, and provides profound strategic insights. By leveraging this tool, you can avoid overlooking critical data points that may jeopardize your projects. Additionally, it allows you to optimize your existing research strategies, saving both time and financial resources. Discover essential partners and industries where your innovations can thrive, and identify specific commercial allies for both outbound and inbound technology licensing ventures. Explore your potential innovation landscape and analyze the competitive environment effectively. This market intelligence is specifically tailored for R&D, enabling companies to directly access crucial data that aids in new product development and informs commercial strategies. Equip your R&D team with an interactive dashboard that facilitates the analysis of live innovation data pertinent to your interests, while also keeping track of the latest updates and trends within the industry. Moreover, this comprehensive approach ensures that your team remains ahead of the curve in a rapidly evolving market.

For comprehensive industry analysis across the US, UK, Australia, Europe, and other regions, IBISWorld’s extensive collection of industry reports is your go-to resource. IBISWorld is dedicated to tackling the specific business hurdles faced by each client, ensuring a tailored approach to their needs. Every customer is paired with a dedicated client relationship manager who is ready to provide swift solutions utilizing our robust industry research and data tools. Our clients consistently praise the accuracy of our data forecasts, as well as the usability of our interactive graphs and charts. We meticulously analyze hundreds of data points to clarify their potential impacts on your business landscape. Explore various popular sections within our reports to gain insights into market trends, including factors influencing growth or contraction, and leverage our 5-year revenue projections. Additionally, monitor company performance, strategic initiatives, and financial metrics to identify which firms hold significant influence and the reasons behind their prominence. Furthermore, gain clarity on the geographical distribution of the industry, its import and export activities, and pinpoint the crucial industries involved in the supply chain. This comprehensive understanding empowers businesses to make informed strategic decisions.

You can leverage your data in real-time for marketing automation retention. Automation Personalization Business Intelligence Support. All your data can be seamlessly integrated and used from one location, in real time, for any business purpose. Allowing companies to create amazing products. Solitics centralizes all your data and gives you the best utilization tools. Solitics can help you with automation, personalization and product enhancement. Marketing Automation. Automated customer journeys based upon all your data. Personalized engagements across every marketing channel. Automated analysis of conversion and retention performance. Machine-based decisions. Technology that spans across industries. Gaming. Trading eCommerce. B2C brands Marketing teams. Best in class attribution. Analyze campaign impact on revenue across all marketing channels using data streamed directly from backend sources