BL.INK Description
BL.INK is a sophisticated link management platform that empowers businesses to meticulously capture, track, and manage every customer interaction across various channels. BL.INK improves digital marketing attribution by making it simple to create and deploy branded shortened URLs and QR codes that capture unlimited data points. This data collection leads to perfectly-structured, consistent information crucial for improving marketing ROI and marketing attribution reporting. Trusted branded short links and QR codes also boost click-through rates in SMS messages, direct mail, emails, social media, product packaging, signage, and even TV advertisements.
Our platform supports GS1 Digital Link and GS1 2D barcodes, providing valuable insights for consumers and supply-chain vendors throughout their engagement journey.
BL.INK is committed to data security and compliance, offering global data residency options, HIPAA compliance, and SOC 2 certification. Since our inception in 2008, we have proudly served many industries, including healthcare, retail, consumer goods, CPG, healthcare, aviation, enterprise software, and financial services. BL.INK integrates with Adobe Analytics, ObservePoint, Khoros, Google Analytics, and more.
Pricing
Media
Product Details
BL.INK Features and Options
Link Management Tools
BL.INK’s comprehensive link management tools help create custom, branded, shortened URLs and QR codes that are uniform across your global enterprise. The platform supports unlimited data fields, which can gather extensive campaign and marketing data, product specifics, GS1 parameters, GTINs, and more. This makes BL.INK an optimal solution for managing GS1 Global Links, GS1 2D barcodes, digital product passports, Product Information Management (PIM), and robust marketing analytics and cross-channel reporting. BL.INK templates allow for customization while maintaining data integrity through structured guardrails and approval cycles. Integrations include Google Analytics, Adobe Analytics, Khoros and Sprinklr, plus open API. BL.INK has HIPAA compliance and SOC2 Type 2 accreditation. We encrypt data in transit and at rest, and maintain rigorous ongoing security compliance reviews to uphold data integrity and protect user information.
Marketing Attribution Software
BL.INK offers branded, shortened URLs and QR codes that deliver structured, campaign- and asset-level data for advanced marketing attribution and ROI analysis. Our platform integrates with tools like Adobe Analytics, enabling comprehensive tracking of customer engagements across all channels—including offline interactions—through unlimited data fields and robust administrative tools. With features like approval workflows, BL.INK ensures consistent data quality for cross-channel reporting, whether used in social media, email, store signage, TV ads, or other digital mediums. Our data offers detailed insights into which channels are most effective at driving conversions, helping brands refine their marketing strategies and enhance engagement. Additionally, BL.INK is committed to security and compliance, being HIPAA compliant, SOC2 Type 2 accredited, and maintaining stringent encryption practices for data both in transit and at rest, alongside regular security compliance assessments.
URL Shorteners
BL.INK’s branded, shortened URLs enhance user engagement and boost conversion rates. Easily create consistent, data-rich links across your enterprise with unlimited data fields and customized controls. Integrates with Adobe Analytics, Google Analytics, and other analytics tools via open API to deliver rich data for optimal marketing ROI performance analysis. Rules-based routing based on geography, language, preferences, and more. Easily create link variants to consistently track activity across channels. Every link comes with a QR code that can be used in offline marketing. Links are totally flexible; you can modify the destination link, data parameters, and more, even after the shortened link is published. BL.INK is HIPAA compliant, SOC2 Type 2 accredited, encrypts data in transit and at rest, and conducts ongoing security compliance reviews.
QR Code Generators
BL.INK's QR codes allow extensive data collection, reporting capabilities, and total flexibility for each QR code. Our QR codes come with short links that are fully adjustable—even after publication. Our platform supports an unlimited number of data fields, enabling comprehensive capture of various types of information, including campaign and marketing data, product specifics, GS1 parameters, Global Trade Item Numbers (GTINs), user registration details, and dosing instructions. This makes BL.INK exceptionally suited for GS1 Global Links, GS1 2D barcodes, digital product passports, Product Information Management (PIM) systems, and intricate marketing analytics, including cross-channel reporting. Integrates via open API. BL.INK is HIPAA compliant, SOC2 Type 2 accredited, encrypts data in transit and at rest, and conducts ongoing security compliance reviews. Use QR codes on patient information, product packaging, signage, print or TV ads to gather engagement data from offline sources.
Content Analytics Software
With branded shortened URLs and QR codes from BL.INK, content marketers can track content performance across marketing platforms and campaigns. BL.INK links easily capture UTM data, click-through rates, and more. BL.INK’s rules-based routing makes A/B testing easy, and enables you to deliver customized content based on a user’s information, such as language. Easily create link variants to track responses to content from different sources to deliver cross-channel reporting. BL.INK integrates with other tools including Adobe Analytics, Google Analytics, Khoros, Sprinklr, and social media platforms, providing a broader view of content engagement and performance. BL.INK not only helps in managing URLs efficiently but also provides valuable insights into content performance, which is essential for effective content analysis and strategy refinement. BL.INK is HIPAA compliant, SOC2 Type 2 accredited, encrypts data in transit and at rest, and conducts ongoing security compliance reviews.