Best Marketing Analytics Software for Zapier

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms. We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations. We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.

SocialPilot is a social media management platform for marketing agencies, small businesses, and in-house marketing teams. It supports 10 networks: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile. Publishing & Scheduling Schedule posts individually or in bulk via CSV, manage content in a drag-and-drop calendar, set up smart queues, repeat posts, schedule first comments, preview posts before publishing, and set UTM parameters. AI Content Creation Generate captions, hashtags, content variations, and repurposed posts using AI Pilot. Includes brand voice customization and multilingual content generation. Social Inbox Manage comments, messages, mentions, and story replies from all connected platforms in one inbox. Includes automation for auto-replies and bulk actions. Analytics & Reporting Track post performance, run competitor benchmarks, build custom reports, and deliver white-label PDF reports automatically to client inboxes. Team & Client Collaboration Assign roles, manage approvals, and give clients access to review and approve content before it goes live. Integrations Connects with Canva, Zapier, Slack, Google Drive, Dropbox, WordPress, Shopify, Bitly, and more. Includes MCP Server integration to manage social media directly through Claude AI. 14-day free trial available. No credit card required.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Webmaxy Analyzer is a user behavior analytical tool that provides an in-depth analysis of your website visitors. You get various functionalities, like session replays, heatmaps, form analysis, surveys & polls, funnel view, and user insights. By analyzing qualitative data, you can understand your customers better and improve your website conversion rate. With Webmaxy Analyzer, you can make data-driven decisions and refine your business strategies accordingly. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decision. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates. Top Features- Behavior Analytics Session Replay Heatmap Form Analyzer User Insight

Constant Contact provides small businesses with powerful tools that simplify and amplify digital marketing. Constant Contact Lead Gen & Salesforce (formerly SharpSpring), is a marketing platform that helps businesses grow their sales pipeline, nurture leads, and close more deals. Our tools will help you attract the right leads and nurture them with personalized content to grow your business. Attract Hot leads can be obtained faster via email and social marketing. Score leads based on their activity, and seamlessly pass them on to sales. Nurture - Deliver the right message at the right time to the right people It's easier than ever to nurture leads and follow-ups with sales by using a flexible, central CRM and infinitely configurable automations. Grow - Manage your marketing spend more effectively with real-time analytics and insights that link it to sales results, pipeline and revenue.

Adobe Marketo Engage is a comprehensive marketing automation solution designed to help organizations attract, engage, and convert the right buyers at scale. Powered by AI, it centralizes campaign planning and execution across multiple channels, including email, web, events, and digital advertising. The platform builds dynamic customer profiles through automated data capture, enrichment, and native CRM synchronization to ensure sales and marketing teams operate from the same source of truth. Marketers can design sophisticated nurture programs and multi-step campaigns that guide prospects through the full customer lifecycle. Built-in generative AI enhances productivity by assisting with content creation for emails, landing pages, chat interactions, and webinar follow-ups. Advanced analytics and attribution tools provide granular insight into campaign performance and revenue contribution. Additional integrations with Adobe Experience Manager and Adobe Express streamline asset management and creative production. Features like live webinar dashboards and CRM sync monitoring improve operational visibility. Marketo Engage supports account-based marketing strategies and cross-channel personalization to accelerate deal velocity. With enterprise-grade security and compliance capabilities, it is built to support organizations of all sizes in driving measurable marketing impact.

CallRail provides complete visibility to marketers who rely on quality leads to measure their success. CallRail is committed to helping customers see the results of their digital marketing efforts. We see the potential in connecting data from chat, forms, and calls. This helps our customers achieve better outcomes.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Zendesk Explore offers businesses the analytics necessary to assess and enhance the overall customer experience effectively. Leveraging data is essential for crafting the optimal customer journey, and with Zendesk Explore, businesses can easily access crucial customer insights that foster a deeper comprehension of both their customers and operations. Customer support can take place across various platforms, such as email, chat, phone, and social media, making it essential to utilize an analytics tool that can adapt to these diverse environments. Explore seamlessly aggregates data from all channels, allowing you to monitor customer interactions with your brand while maintaining coherence in the analysis. The platform features built-in best practice dashboards and analyses, equipping teams of all sizes with the essential metrics needed to pursue their goals effectively. You can evaluate team performance, assess operational metrics, or gain insights into customer experiences, ensuring that no aspect is overlooked. Regardless of the specific needs, Explore provides a dedicated dashboard to fulfill them efficiently, empowering organizations to stay ahead in a competitive market.

TapClicks is a marketing platform and reporting dashboard that provides an end-to–end solution for media companies, agencies, brands, and enterprises. TapClicks allows teams to save time, increase their service and grow their business by reducing the cost of marketing reports generation and distribution. TapClicks' unified marketing operations platform includes tapOrders and tapReports as well as tapWorkflow and tapAnalytics.

CloudCart aims to be the easiest-to use eCommerce software. CloudCart helps merchants save time and money by providing automated and optimized eCommerce store management solutions. The biggest step forward we are making is the creation technology that will allow our merchants to create and analyze their digital advertising campaigns. Last but not least, there is a notable business insights functionality that gathers all the information in a store and translates it into a simple format so that everyone can understand it.

What Marketing Converts? - WhatConverts provides a complete call tracking, lead capture, and reporting platform that gives marketers the power to "See What Market Converts!" Capture phone calls, chats, web forms, and eCommerce transactions. Trusted by over 10,000 companies and marketing professionals for tracking, managing and reporting all in one place Marketing professionals use this tool to monitor, manage, and report on PPC, SEO, and Social campaigns. WhatConverts is a fully featured call tracking platform. Our software solution is an all-in-one solution that can be used as a standalone solution. To enhance functionality, we can also integrate with other software platforms. All of the above are included: Call, Chat, Form, Chat, and eCommerce tracking. All the tools you need for real-time reporting and lead management in one platform. The solution provides a comprehensive set of tools for tracking website chat sessions, eCommerce transactions and custom online events, as well as integrated reporting for quotable leads and total lead management.

Swaarm is an affordable and easy-to-use platform that helps you measure, optimize, and automate your marketing efforts. Swaarm is the first ever ad tech tracking platform that has been developed with real clients' input. This makes each action easier, faster, and more effective. Swaarm is a well-known technical platform that handles more than 30 million events per day. We have the tools to automatically approve offers, switch traffic sources that aren't performing according to advertisers' KPIs, and scale your campaigns based on our experience and listening to companies like yours. Swaarm provides all users with the reporting tools they need. With just drag-and-drop actions, business users can query billions upon billions of real time events in seconds. Our advanced data science tools allow you to run SQL or Python notebooks on both historical and real-time data.

Enhancing your hospitality business can be achieved with the right tools designed to encourage customer loyalty and drive growth. By implementing time-saving technologies, you can set the stage for success, such as offering WiFi that not only attracts patrons but encourages them to return. A modest increase of just 5% in repeat visits can result in a significant profit surge, ranging from 25% to 125%. Our platform simplifies customer engagement, allowing you to maintain meaningful connections without dedicating excessive time to marketing efforts. If you already have wireless internet access points or hardware, you're well on your way to benefiting from this system. Simply upload your logo, customize your background, and gather a few insights about your clientele. Through automated marketing messages, you can actively engage with your customers, which leads to higher retention rates. After setting everything up, you'll witness a notable increase in returning customers and overall business expansion. Leverage real-time analytics to gain a deeper understanding of customer behaviors and interactions, allowing you to refine your strategies for even greater success. This approach not only enhances customer experience but also fosters a loyal customer base, which is essential for any thriving hospitality enterprise.

Alore Growth OS integrates your growth technology into a single platform, providing all the essential tools required to scale your growth initiatives effectively. It allows you to engage with website visitors, collect their information, and cultivate relationships through email and social media marketing. Discover new leads while also nurturing connections with your current customers, and keep a close watch on your sales team's performance to ensure you are always ahead in the competitive landscape. Automate your sales funnel to consistently generate leads and close deals, accelerating your revenue growth by tenfold. Effortlessly nurture, follow up, and re-engage with prospects as Autopilot enables you to perform a hundred times more follow-up actions. Alore CRM serves as your ultimate sales solution, guaranteeing the generation of continuous, predictable revenue from the very first day. With features that range from locating business email addresses to executing automated drip campaigns and assessing your sales team's effectiveness, Alore CRM encompasses everything necessary for managing a sales team at scale. This tool stands out as the singular solution your business will ever require for achieving sales success. Embrace Alore Growth OS to transform your approach to sales and unlock your organization’s full potential.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Close three additional deals effortlessly by utilizing automated lead intelligence. Engage in hyper-personalized discussions that focus on what truly resonates with your leads, identifying relevant topics tailored to each individual. Enhance your user experience with a streamlined interface that prioritizes usability while optimizing agent performance. Before taking action, automate your research processes to gather invaluable insights about your leads. This includes analyzing the content they produce, their activity patterns on LinkedIn, and the types of posts they engage with, such as likes and comments. Additionally, track the days they are most active and the hashtags they frequently use. Compile a list of the top ten posts they've authored and those they have engaged with, along with the keywords they employ. Discover how to enrich your B2B lead data through Norns' seamless Zapier integrations. With these lead intelligence integrations readily available, you can derive meaningful insights into the topics that hold significance for your leads and enhance their records across any platform you currently utilize. If you are in search of new clients, focus your research on identifying those who are actively seeking the services you offer. By leveraging this data-driven approach, you can significantly improve your chances of closing more deals.

Achieve a comprehensive understanding of your True Lead Value at every stage of your marketing journey. Gain complete insight into the origins of your leads, their behaviors, and the actual worth of your marketing efforts. Take control of the most crucial KPIs that influence your marketing funnels, designed specifically by marketers for marketers. Recognize how each interaction within your marketing strategy can either enhance or diminish the value of your leads. Merge various touchpoints and lead sources to identify which traffic channels yield the highest value, while also monitoring revenue throughout the entire customer lifecycle, even extending years into the future. Access practical insights without needing any coding skills, spreadsheet manipulation, or complicated pivot tables—find the answers to your pressing questions in mere seconds. Effortlessly integrate your existing data without any coding, combining inputs from your email marketing platforms, merchant accounts, and more, guaranteeing complete accuracy in both your revenue and lead tracking. This streamlined approach empowers you to make informed decisions based on reliable data and real-time insights.

To track performance, automate tasks, and generate insights, bring together your channels and teams. Jepto brings together marketing data from multiple sources into one place. You can track KPIs and monitor anomalies, manage budgets, and uncover insights. You can log into many tools to track your marketing performance. With accurate predictions of your KPIs, you can see into the future. You can hit your KPI targets every single time by applying the most recent Machine Learning algorithm to your data. Many Key Performance Indicators (KPI) are calculated at the end a given period. Jepto makes it easy to track and forecast your KPIs. Do not reach the end of the Month and find that you have missed your target. Predictions are not enough.

Fibbler is an advanced platform for LinkedIn Ads attribution and activation, specifically crafted to assist B2B teams in demonstrating the true revenue effects of their advertising efforts. By linking LinkedIn ad and content interaction data directly with a company’s CRM, it empowers both marketers and sales teams to identify which campaigns drive pipeline growth and lead to actual revenue. This platform delves deeper than mere surface-level metrics, as it correlates impressions, clicks, and engagement to individual accounts, providing organizations with a comprehensive view of those exhibiting buying intent. Furthermore, it creates intricate customer journey maps that outline all interactions on LinkedIn leading to deal formation and finalization, thus offering insights into the buyer's progression through the sales funnel. With features that include automatic synchronization with CRMs and the ability to capture intent signals, Fibbler facilitates proactive outbound actions, enabling sales teams to focus on high-interest accounts precisely when it matters. This strategic approach ultimately enhances the efficiency and effectiveness of B2B marketing and sales efforts.

LeadBoxer is a powerful lead generation and sales intelligence platform that can be used by small and large businesses-to-business (B2B). LeadBoxer is the most advanced online visitor identification solution and behavior tracking system. It allows sales and marketing teams identify and track customers and leads online, turn anonymous web traffic into actionable insight, and generate qualified leads to improve their business efficiency and grow their revenue stream. This software-as-a-service (SaaS), solution allows for lead and customer identification, filters, segments, dynamic lead scoring and notifications and alerts.

Mediatoolkit, an award-winning media intelligence tool that allows businesses of all sizes to monitor online conversations across 100+ millions sources (including social media), in real-time and in any languages, is Mediatoolkit It notifies users when their query is mentioned online via email or Slack or the Mediatoolkit mobile application. The tool will send a Spike alert if a query generates more online buzz than usual. Mediatoolkit offers very sophisticated yet simple-to-understand analytics. You can customize more than 2000 chart combinations to generate reports that are tailored to your business strategy and goals. This results in completely unique datasets. This allows users to identify and manage growth opportunities, monitor brand reputation, gather consumer feedback, avoid crises, and identify influential people. Boolean search, advanced filtering options, custom brands reports and data exports are just a few of the other features.

What is Calldrip? And why should my sales team use it? Calldrip has been helping businesses respond to new inquiries for over 10 years. This experience has allowed us to create our suite of sales automation tools, which we have now made available to thousands of customers around the world. We were able to increase the number of conversations between your sales team members and your prospect by triggering a call while they are still on your website. This can result in up to 900% increase in conversation. Salt Lake City, UT is the home of this privately-held, fast-growing company. Today's Google Micro Moments world requires that businesses engage with prospects FAST. Calldrip provides instant engagement and highlights potential issues in sales processes.

All-in-One Software for Digital Channel Feedback Mopinion is a digital platform that helps digital enterprises listen, understand and act across all digital touchpoints (website, mobile, and email). Mopinion allows its users to create customisable online feedback form (including various CX metrics like NPS, CES and CSAT) and trigger them based upon rules such as mouse movement and time on page. It also allows for comprehensive visualisation via customisable dashboards, text analysis, and smart labeling. Users can use proactive alerts, role-based views, and connect to PM tools like Trello or Asana to receive feedback and collaborate with other members of your digital team. +Customisable feedback forms +Real-time statistics Integrations with +API +Various CX metrics +Text analytics +Advanced reporting capabilities Mopinion pricing starts at $35 USD/month