Best Marketing Analytics Software for HubSpot CRM

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Voice and written support makes it easy to get answers. Based on your interests, history, and role, you will receive personalized and recommended results. Quaeris provides near-real-time data access for all data. Quaeris enhances your existing dashboards. To increase knowledge sharing and track performance, teams can share insights and pinboards. Ask questions in plain English. There's no need for keywords or queries. Our advanced AI engine transforms your inquiry to a database-ready language within seconds. Data is nothing without context, just like life. Our cognitive AI engine interprets search terms, interests, roles, and past history to provide ranks results that allow further exploration. You can easily add filters to search results to dig into the details and explore relevant questions.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.

CallRail provides complete visibility to marketers who rely on quality leads to measure their success. CallRail is committed to helping customers see the results of their digital marketing efforts. We see the potential in connecting data from chat, forms, and calls. This helps our customers achieve better outcomes.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

Unify your data. You can create beautiful, insightful reports and presentations that will help your business compete, thrive, and grow. Accelerate campaign optimization, lead generation and conversion for each sales and service location. Your advertisers will be delighted and your analytics team will not be burdened. Our customizable dashboards and reports make cold data engaging. Automation can reduce marketing data chaos. Securely collect, harmonize and store data. NinjaCat is powered with a transformational data engine that enables unified digital marketing analytics, automated reports, and campaign optimization. Digital marketing data is becoming more critical and difficult to manage. It is scattered across many channels and platforms with their own analytics features, making a holistic view of digital market performance difficult.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Without being overwhelmed by numbers, you can understand how visitors actually experience your site. Traditional web analytics tools allow you to analyze traffic data. Hotjar can show you the real behavior of your users on your site. But numbers alone won't tell you. Track Customer Satisfaction, Net Promoter Score (NPS®, & Voice Of Customer (VOC). Session Recordings can help you eliminate guesswork and show how customers are using your product. Empathize with your users to see where they are stuck. Take a look at user behavior and ask the right questions. Hotjar works on all major platforms. Visualize behavior – Understand what users want, need, and do on your website by visualizing their clicks, taps, and scrolling behavior. These are the strongest indicators of visitor motivation. You can see what your users see.

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

Mayze is THE tool for proving if your marketing efforts have an impact on the business. Mayze is a great way to: All your marketing data in one place Your marketing stats and KPIs are available in real time Proof that your marketing efforts have an impact Mayze begins by aggregating all your marketing data via API: Site, LinkedIn SEO, Emailing, and Data Manager. Once connected, your monthly dashboard will show you all your data in real-time. On your MagicGraph you can also correlate your data to your historical marketing activities, so that you can see the impact of your actions at a glance. Current available connections: • Google Analytics 4 • Google Search Console • LinkedIn • HubSpot • ActiveCampaign • Brevo • Mailchimp Soon, you will find personalized tips to optimize your data, as well as tips to understand what worked and brought you leads based on the marketing actions you have taken.

What Marketing Converts? - WhatConverts provides a complete call tracking, lead capture, and reporting platform that gives marketers the power to "See What Market Converts!" Capture phone calls, chats, web forms, and eCommerce transactions. Trusted by over 10,000 companies and marketing professionals for tracking, managing and reporting all in one place Marketing professionals use this tool to monitor, manage, and report on PPC, SEO, and Social campaigns. WhatConverts is a fully featured call tracking platform. Our software solution is an all-in-one solution that can be used as a standalone solution. To enhance functionality, we can also integrate with other software platforms. All of the above are included: Call, Chat, Form, Chat, and eCommerce tracking. All the tools you need for real-time reporting and lead management in one platform. The solution provides a comprehensive set of tools for tracking website chat sessions, eCommerce transactions and custom online events, as well as integrated reporting for quotable leads and total lead management.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

To decode customer behavior, optimize ROI and determine marketing's impact on revenue and pipeline, you need to factor-in your marketing efforts. A robust integration to your martech stack results in a one week onboarding cycle. Flexible and configurable attribution engine that allocates conversion credit to the relevant touchpoints. Consumer-grade User Experience for Analysis, defining Custom Events, and Dimensions. A collection of curated templates that are based on the best practices of high-performing teams around the world. To get a holistic view of marketing performance, stitch customer journeys from the first touch to the final win. AI Engine continuously analyzes and diagnoses key metrics and highlights insights and recommends. You can see the whole Marketing Funnel without any dependencies.

Get valuable insights automatically from your advertising and marketing data. All your data sources can be connected in one place. Zero coding. NarrativeBI is an analytics platform that generates actionable data for growth teams. It requires no coding. You will experience augmented analytics as a data journey. You can run advertising campaigns without worrying about missing out. Get instant insights and alerts on your paid channel. NarrativeBI automatically generates a feed with personalized data narratives that notifies you about anomalies and unusual patterns within your data. All your key KPIs and goals are available in one place. No more guessing games. Get transparent insights in English. Our tool provides 24/7 coverage. It will notify you of spikes in your data. Get automated reports on your key metrics via email and Slack! Don't feel like sharing? You can mention your team member in the insight. You can receive insights and alerts from your favorite communication platform.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

LeadBoxer is a powerful lead generation and sales intelligence platform that can be used by small and large businesses-to-business (B2B). LeadBoxer is the most advanced online visitor identification solution and behavior tracking system. It allows sales and marketing teams identify and track customers and leads online, turn anonymous web traffic into actionable insight, and generate qualified leads to improve their business efficiency and grow their revenue stream. This software-as-a-service (SaaS), solution allows for lead and customer identification, filters, segments, dynamic lead scoring and notifications and alerts.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

In minutes, create and automate visual marketing reports. To simplify reporting and assessment, you can now access all your channel marketing analytics, including SEO, PPC, SEO and social media. You can forget about manual work and human errors! Whatagraph's reports can be used in a fun and easy way. Even your junior colleagues will be able to understand and create multi-source reports quickly. The amount of digital marketing data that you have is growing rapidly. Keep up-to-date with the latest performance in an engaging manner. Whatagraph makes it easy for clients and teams to understand marketing performance and take action when it matters. You can set up automated reports that reach your clients' email at the times you choose. You can customize reports with your logo and color schemes, and send them from your domain. Report data for multiple campaigns with different dates and sources.

All-in-One Software for Digital Channel Feedback Mopinion is a digital platform that helps digital enterprises listen, understand and act across all digital touchpoints (website, mobile, and email). Mopinion allows its users to create customisable online feedback form (including various CX metrics like NPS, CES and CSAT) and trigger them based upon rules such as mouse movement and time on page. It also allows for comprehensive visualisation via customisable dashboards, text analysis, and smart labeling. Users can use proactive alerts, role-based views, and connect to PM tools like Trello or Asana to receive feedback and collaborate with other members of your digital team. +Customisable feedback forms +Real-time statistics Integrations with +API +Various CX metrics +Text analytics +Advanced reporting capabilities Mopinion pricing starts at $35 USD/month

Slack allows you to share insights on your office TV screens and website with your clients. You can also send automated email updates or share your insights via Slack. No IT support or experience is required. Octoboard is 100% self service software. It automatically collects, visualizes and updates data for more than 18.000 business clients, both in the cloud or on-premise. What is measured gets done! Communicate your business goals and performance targets in numbers. In seconds, create beautiful dashboards and reports that can be shared. Octoboard automatically collects data from all cloud applications. We will ensure data consistency and save you time on data visualization, sharing, reporting, and reporting. Octoboard allows you to manage your devices, office TVs, and monitors. Take control of your data. Live website traffic, leads, signups, upgrades, customer retention, support tickets, and more. Combine Sales, Marketing and Support metrics with real-time events.

Alore Growth OS. Alore consolidates all your growth tech stack and provides everything you need to run your growth function at large scale. Engage visitors to your website, capture their data and build relationships via email marketing and social media. Find new prospects and nurture relationships with existing ones. Monitor and track the performance of your sales team. Ensure that you are always on top of your sales game. Your funnel can be set up to autopilot. Increase your revenue by 10x by generating more leads and sales. You can nurture, follow up, and re-engage your leads effortlessly. Autopilot offers 100x more follow-up actions. Alore CRM is your Sales Machine. It will generate predictable, ongoing revenue for your company starting from Day 1. Alore CRM provides everything you need to manage a large sales team. It can do everything from finding business email addresses, running drip campaigns, and monitoring the performance of your sales teams. It is the only sales tool your business will ever require.