Best Marketing Analytics Software for Criteo

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization. Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients. Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data. Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Get actionable insights to help you build your D2C brand. Personalized. 360deg view. No engineering required. In one click, integrate your marketing data. All data can be analyzed within the app. Real-time detection of anomalies and smart insights. All your marketing data can be integrated in one click. No more tedious spreadsheets with 10 tabs. All your marketing data sources can be centralized in one click. All major D2C connectors are supported. We take care of everything for you, so there's no need to set up a data-pipeline. Instantly calculate and analyze all your KPIs. We have created pre-defined dashboards that allow you to visualize important metrics that will help you monitor and grow the store, such as Customer Acquisition Cost, Lifetime Valuation, and Retention Cohorts. You can personalize the charts with your own metrics definitions. Our team can customize all charts by using SQL language.

Integrate the metrics you require into your favorite data visualization, analysis, spreadsheet, or database tools. You can save time by skipping manual data collection and logins. Avoid custom development costs. To automate the metrics that you need, use a Power My Analytics data center. Your hub can connect to a variety of sources, allowing you to consolidate marketing data into integrated dashboards and reports. Data is your power! Power My Analytics is your trusted sidekick. You'll be able to focus more on your work and all the metrics that you need to create insightful reports for your clients and boss. You can automatically collect data from more than 35 marketing-related platforms. Integrate with the most popular tools for data visualization, analysis, spreadsheets, or databases. Reduce time by avoiding manual data collection.

Datahive360 is the unified data management tool for data-driven marketing, digital analysts, CMOs and marketing teams. We believe in the power data-inspired marketing where organizations can explore, share and unlock the value from data. To realize this vision we are pioneering marketing middleware, with Datahive360. This platform allows marketers to automate data extraction, unification and consolidation in a single location. Our goal is to help marketers leverage the power of data to improve marketing performance. Datahive360 was designed as a low code data management platform, which offers unified and business-ready data without requiring any technical expertise. Datahive360 automatically harmonizes and merges advertising, analytics and CRM data, as well as any other 3rd-party data, for reporting, automation and data warehousing.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns. They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection. They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora. The TrackAd suite consists of 4 products. . TrackAd 360: Multichannel attribution and cost-centric analysis . TrackAd Lead: Analysis of the ROI of Lead Generation . TrackAd Collector: Automatic collection of advertising investments . TrackAd Affiliate: Antifraud and CPA publisher management

BOSCO™, which uses your data and our AI to accurately predict where your marketing budgets should be spent, is powered by your data. BOSCO™, which combines your marketing data with extensive algorithmic modeling, creates personalized reporting dashboards. Our intuitive interface gives marketers a single source for truth that allows them to make better digital marketing decisions based on data-driven insights. Our unique BOSCO™, Index feature allows us to rank your domain against other competitors in your industry. The BOSCO Index™ measures your online footprint and shows how efficient you are in investing in paid and organic media channels. BOSCO™, which is based on data from trusted third party domains, is a measure of your online footprint and how effective you are with investment in organic and paid media channels. It was compiled from previous digital interactions. BOSCO™, however, is not dependent on your marketing budget. It depends on whether your online potential in paid or organic search. BOSCO™, identifies 10 competitors in your market and scores them.

Create reports easily and have them automatically updated in Google Sheets. Data can be automatically fetched from Google Ads and Facebook, Google Analytics, Google DV360 (Google Search Console), DCM, Microsoft Advertising Criteo, YouTube, BigQuery, Microsoft Advertising, Google Search Console. DataSlayer does not have access to any of your Gsheets data or other information stored on your computer or in the cloud. Google servers store all of your spreadsheets and API information. DataSlayer does not store or pass any information. Dataslayer Enterprise includes a dedicated Account manager with expertise in performance marketing. Dataslayer for Google Sheets allows you to import campaign data from Facebook Ads, TikTok Bing, Google Ads DV360 Google Analytics and more. Automate your reports and save time by importing your data in minutes.

AI insights that save money and optimize spending can be gained by combining performance data, automating reporting and integrating unified data. Create an active analysis system. Create new insights using a connected library with more than 170 connectors to intake data from all major advertising, commerce and CRM vendors. Make your IT team more productive with constant connector updates and turnkey installations. You can enter your credentials, and start unifying cross-channel marketing in minutes. Dashboards and reporting tell the story of the big picture. What about actionable insights, though? You can choose a KPI that you want to improve, and create a pipeline of AI insights that is always available. You can answer questions such as how to reduce spending by lowering CPM, or dig deeper to find out what creative had the biggest outlier effects during a recent campaign. Einstein analyzes all your data and ranks insights on what drives the most engagement.

Actionable AI can power B2C growth. Rich consumer data, proven algorithms and turnkey integrations - all of it is ready to power your growth within 6-8 weeks. Prioritize, personalize and optimize every interaction. You can expand your reach and target the right people with your ad dollars. Reach allows you to create custom lookalike audiences using over 290MM U.S. customers and target them through any channel, online or offline. We specialize in AI for B2C customers, and have been the market leader for more than 5 years. We are connected to over 260+ systems, optimizing AI for your work wherever you spend your day. We practice data non-proliferation. You can access rich data without having to see any individual's details.

We can help you maximize your marketing data's value, even though every company has data challenges. We are an extension of your marketing team, and can be considered extended partners. Our goal is to make MarTech more efficient by integrating people and processes across platforms. You can achieve true data-driven decision making power when all three are in place. The MSIGHTS platform, a suite of integrated services and applications that were built from the ground up ensures your data is enterprise- and analytics-ready. You can take control of your marketing data and maximize its value. You can use our solution packages to solve specific problems or combine them to harness the full power MSIGHTS across all aspects of the data operations and marketing value chain. Each solution includes our data expertise and collaborative customer service team, from implementation to ongoing services.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

Maximize your premium inventory's yield. DV Publisher Suite gives you the measurement, insights and tools that you need to improve ad delivery and inventory quality. One of the first comprehensive yield solutions available for publishers, combining data automation and media quality insights to optimize inventory across all your inventory, direct-sold or programmematic. Maximize your revenue. DV allows you to focus on your core revenue-producing tasks and not spend valuable time managing spreadsheets. Using robust dashboards and reporting, you can aggregate all your revenue sources and data sources to make informed decisions. Visual campaign performance monitoring and pacing monitoring can help you optimize your operations and streamline billing. Discover high-performing inventory based upon brand safety, viewability, fraud and DV fraud to generate new revenue.

Adsmurai's marketing platform allows you to control your digital strategy. You can easily interpret the metrics and results from your campaigns, optimize your catalog, design dynamic visuals, and manage your paid media campaigns all in one place. Connect with your customers and overcome any technical challenges to increase your digital performance. Our team of experts can help you maximize the effectiveness of your digital strategies by analyzing, planning, designing, and implementing it across all platforms. Create specific feeds and automatically adapt your product catalog for each platform. Customize product images and create ads that grab your audience's attention. Monitor your digital strategy using real-time campaign results. You can filter, aggregate and compare campaign data. Detect growth opportunities for your business. Create templates using your brand's graphics. Include dynamic elements according your goal.