Business Software for Supermetrics

Elevate your e-commerce game with expert storytelling and unparalleled engagement, achieving an impressive add-to-cart rate of up to 36%. Experience the finest shopping journey available as Bambuser empowers retailers and brands across 195 countries—join us today! Enhance viewer retention, boost engagement, and improve conversions effortlessly! Utilize video consultations for personalized shopping experiences and customer support, featuring dynamic product showcases and seamless add-to-cart functionality. Make interactive video the centerpiece of your customer interactions! Leverage the insights and best practices from the leading provider in live video shopping, ensuring your audience benefits from closed captions and audio descriptions, all integrated within our ADA-compliant UX designs. With operations in over 195 countries and a player interface that supports 35 languages, you can truly transform how customers connect with your brand. Foster deeper relationships with your audience by making interactive video the focal point of their shopping experience!

Google Merchant Center provides a platform to oversee the visibility of your product inventory, both in physical stores and online, on Google. With our merchant solutions, you have the potential to connect with hundreds of millions of prospective buyers every single day. By utilizing Google’s expansive network, you can target the right customers through various channels, including Search, Shopping, YouTube, and across the web. Additionally, you can track the effectiveness of your sales efforts, allowing you to showcase your products to those who are most likely to purchase. Listing your products on Google comes at no cost, giving you access to the vast audience actively shopping for items similar to yours daily. Moreover, advertising on Google enables you to enhance visibility for both your online and local inventories, driving more traffic to your website or brick-and-mortar location. The most advantageous aspect is that you only incur costs when users click on your ads. With Google Merchant Center, you can analyze sales performance and determine which strategies are yielding results and which need improvement, providing valuable insights for your business. This comprehensive approach ensures that your marketing efforts are both efficient and effective.

HubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

We provide tools to help you keep track of, comprehend, and shape the environment you operate in. By equipping public relations, communications, and marketing teams with a user-friendly all-in-one product suite, fueled by AI-powered insights, we enable them to excel. In a fast-paced, always-connected world, the responsibilities of a marketer are never truly complete; that's why our range of products is specifically designed to assist you in maintaining control over your digital strategy and evaluating marketing effectiveness. Our comprehensive suite addresses the challenges that contemporary PR, communications, and marketing specialists encounter. With insights and workflows strategically crafted to enhance your social media and digital marketing initiatives, you gain a competitive edge. Enjoy the benefits of a versatile solution that enables you to track social media mentions that matter, allowing you to stay ahead of competitors. Moreover, with unlimited ad-hoc searches and no restrictions on volume across over 20 channels, including various social networks, your social listening abilities will be unparalleled. This holistic approach ensures that you are not only reactive but also proactive in your marketing endeavors.

Teads leverages the power of premium media, analytics, and innovative creative strategies to achieve lasting business success. With our strategic and exclusive content collaborations, coupled with the launch of Teads CTV, we have evolved into an omnichannel platform and a formidable video leader capable of engaging consumers anytime and anywhere across various devices. In the industry, Teads stands out by offering the most sophisticated cookieless targeting solutions, enabling businesses to achieve up to 60% greater reach compared to traditional cookie-based campaigns. Our comprehensive omnichannel offerings empower brands to connect with and re-engage audiences seamlessly across multiple screens. By analyzing the context and emotional resonance of the content being viewed, we enhance targeting precision. Additionally, we supply purchase data from leading retailers, facilitating effective targeting and enabling robust measurement solutions for both online and offline campaigns. This integrated approach ensures that businesses can optimize their advertising strategies and maximize their impact in a competitive landscape.

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

Consolidate all your affiliate information in a single dashboard with Affluent. This innovative platform not only saves you time but also enhances campaign effectiveness and fosters business growth. Affluent seamlessly connects with more than 500 affiliate networks, and we continuously add new partnerships. If there's a network not currently included, simply inform us, and we will take care of developing it for you at no additional cost! As a tech-driven company, Affluent aims to revolutionize the affiliate marketing landscape by providing robust tools for those who have been overlooked. We are firm believers in the significance of data, asserting that it should be both accessible and enlightening for everyone, regardless of their background. These core principles shape our identity and guide our actions in the industry. Furthermore, our commitment to innovation ensures that we remain at the forefront of the evolving affiliate marketing space.

The Comprehensive Advertising Solution. A software suite designed for advertisers and agencies, featuring an extensive array of interrelated tools that enable you to discover, monitor, and connect with your target audience through diverse channels. We have developed the most accessible and clear advertising technology platform available today. Each component offers robust individual functionalities while also being capable of integrating flawlessly with other elements of our advertising solution to optimize outcomes. This is all supported by an inclusive strategy that merges with other top-tier technologies and services to help you achieve the best possible results. With a vast international presence, we provide localized support as one of the largest privately-owned and independent advertising technology firms in the world. Our commitment to innovation ensures that we continuously adapt to the evolving needs of the advertising landscape.

Flashtalking stands out as a premier independent global ad server, catering to advertisers who prioritize data autonomy and aim to distinguish media sales from execution and assessment. By utilizing Flashtalking’s robust creative management tools, advertisers can achieve large-scale personalization by leveraging feeds and data through our innovative Decision Trees, a creative decision-making interface. The company's native identity solutions, along with partnerships with top identity providers, empower advertisers to connect with their audience through authentic one-to-one messaging. Furthermore, Flashtalking offers a sophisticated reporting platform and advanced analytics, enabling advertisers to gain a holistic understanding of the customer journey while uncovering actionable insights that drive performance. This combination of features positions Flashtalking as an indispensable ally for advertisers seeking to optimize their marketing efforts effectively.

Navigating the complexities of native advertising can be daunting without adequate technology and expertise, but Zemanta streamlines the process significantly. Offering direct access to over 35 networks and exchanges tailored for native advertising, such as Outbrain, Sharethrough, and Triplelift, Zemanta effectively drives traffic and enhances audience engagement. Its key features include: - Complete Transparency – Insight into network media spend, data expenses, and CPCs - A single insertion order (IO) that allows budget management across 25+ networks and exchanges - Integrations with web analytics for tracking post-click performance - Real-time reporting and optimization capabilities - Extensive scale, reaching over 250 million unique users in the US - Targeting audiences using both first and third-party data Additionally, users can upload and oversee thousands of ads from a unified library. Zemanta's platform automatically adjusts your creative assets to fit various native ad formats, enhancing visibility across multiple channels. With the convenience of a single insertion order, you can efficiently manage budgets across more than 35 sources in real time, making your advertising efforts more effective. This ensures that marketers can focus on strategic growth while leveraging Zemanta’s robust technology to simplify their campaigns.

Lazada's innovative technology, logistics, and payment systems continuously adapt, creating a connected shopping experience across the diverse Southeast Asian landscape that is both safe and enjoyable. At Lazada, the pace of change is relentless; as the expectations of savvy consumers and dynamic retailers escalate, we consistently stay ahead of the curve. The Lazada lifestyle transforms retail boundaries, offering captivating and personalized experiences tailored to each market we serve. Explore a world of possibilities with Lazada at your fingertips. With our platform, any business has the potential to expand and thrive as a leading eBusiness. Let us empower your growth ambitions in the region and discover how Lazada can help elevate your business to new heights. Unleash your potential and embark on a journey of success with us today.

Exceptional technology. Vast reach. Plus, personalized customer connections. Yahoo DSP offers all the advantages of a closed ecosystem – minus the barriers. Welcome to your ideal solution. Combining extensive scale, exclusive inventory, and distinctive data, Yahoo DSP provides the perks of a walled garden while ensuring the openness of an independent platform. Elevate your television approach and discover additional audience reach with our insightful advanced TV solutions, which are accessible via Yahoo DSP. With these tools, you'll be able to enhance your marketing strategy significantly.

Enhance the capabilities of your preferred Google applications, such as Calendar, Docs, Drive, Gmail, Sheets, and Slides, by utilizing Apps Script, which operates on a contemporary JavaScript framework hosted in the cloud. This tool allows you to develop solutions that significantly improve both collaboration and productivity. Begin your journey by checking out a series of guided codelab tutorials designed to introduce you to the fundamentals of Apps Script specifically tailored for Google Sheets. Once you've completed the codelab, you can jump into one of our quickstart projects to swiftly construct a functional script. With Apps Script, you can design custom menus and functions in Google Sheets, handle responses efficiently in Google Forms, or even develop a basic add-on for Google Docs or a bot for Hangouts Chat! Furthermore, Apps Script simplifies the process of creating and sharing add-ons across Google Docs, Sheets, Slides, and Forms. It provides an efficient means to distribute your scripts to a broad audience, whether your goal is to share your code with the entire globe or to restrict access to just the users within your Google Workspace domain. This flexibility ensures that you can tailor your scripts to meet specific needs while maintaining control over their distribution.

Our extensive global affiliate marketing network enables both advertisers and publishers, regardless of their size, to enhance their online presence and expand their business. This network links retailers with over 211,000 active affiliate partners globally, broadening their consumer outreach significantly. Through our platform, content creators, influencers, website owners, and technology partners have the opportunity to forge lucrative collaborations with renowned brands across various industries. Our comprehensive global guide delves into how the channel's exceptional adaptability and innovative spirit played a pivotal role in the remarkable rise of ecommerce sales during 2020. With two decades of expertise, our network fosters a worldwide community enriched with people, technology, and valuable business intelligence insights. Regardless of the type of partnership, level of service, or tools required, Awin offers tailored solutions designed to promote sustainable growth. Additionally, we facilitate connections between businesses and consumers across diverse sectors, including retail, telecommunications, travel, and finance, ensuring a robust marketplace for all stakeholders involved.

Amplify your messages to individuals who haven't yet followed you by promoting your Tweets, allowing you to rapidly expand your network of valuable followers and spark word-of-mouth promotion for your account. Monitor the expansion of your audience while observing how users interact with each of your Tweets. Target the right demographic by focusing on your followers' interests, locations, genders, devices, or users with similar profiles. Additionally, enhance the relevance of your message by using keyword targeting based on users' Tweets. This strategy ensures that your Tweets and account gain visibility among those who are genuinely interested in your content. You only incur costs when users choose to follow, retweet, like, reply to, or engage with your promoted Tweets. You maintain full control over the process, with no minimum spending requirements, allowing you the flexibility to start and stop whenever you choose. Ultimately, this approach provides an effective way to cultivate a vibrant online community and strengthen your presence on the platform.

For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.

Readpeak successfully drives approximately one million monthly visitors to its clients' websites through the use of native advertising. By utilizing Readpeak, advertisers can design specific campaigns that can be fine-tuned to enhance conversion rates. Each week, the platform reaches millions of users across 1,000 different news websites throughout Europe. As a specialized advertising platform, Readpeak aims to simplify the native advertising process, making it accessible for both advertisers and agencies to launch effective and intelligent campaigns. The process of signing up with Readpeak and initiating a native advertising campaign is entirely free, with charges incurred only for each click on an active advertisement. The platform automatically optimizes your campaign, allowing you to focus on just setting a maximum budget for clicks directed to your site. Once you establish your desired cost-per-click (CPC), Readpeak handles the entire transaction process, coordinating with the publishers where your campaign will be displayed. This seamless approach not only saves time but also maximizes the effectiveness of your advertising efforts.

Collaborate with individuals who share your vision and possess the expertise to guide you toward achieving it. Embrace creativity beyond traditional email marketing and uncover a multitude of innovative strategies that email can offer to enhance your business growth, such as utilizing first-party data to connect with both new and loyal customers while optimizing revenue streams across email and online platforms. Expand your audience reach and drive sustainable growth through advanced targeting and measurement techniques that focus on people. Ensure that the income generated from both email and web channels is maximized while maintaining a commitment to reader privacy and upholding consent preferences. Streamline various identifiers into a cohesive, reliable marker to enhance accuracy throughout the digital landscape. Investigate how you can effectively engage with authentic, verified individuals, and explore the possibilities of purchasing display and native advertisements with elevated standards, mirroring the practices established on the web. By implementing these strategies, you can not only elevate your marketing efforts but also create a more trustworthy relationship with your audience.

Investigate global search behaviors and discover the narratives that can be formed from Google data. Stay updated with the current popular searches and examine the trends on Google throughout the years. Google Trends provides insights into the most searched keywords on both Google and YouTube, allowing users to analyze the relative search volume for any specific term, making it a valuable tool for understanding public interest over time. By utilizing this platform, one can gain a deeper understanding of societal interests and events that shape our world.

Campaign Manager 360 is a cloud-based advertising management platform designed for both advertisers and agencies, facilitating the oversight of digital campaigns across various online and mobile environments. It boasts a comprehensive array of capabilities for ad serving, audience targeting, ad verification, and detailed performance reporting. Through the Trafficking feature, users can effectively manage their creative assets and execute advertising campaigns. The reporting functionality allows for the aggregation and analysis of performance data from ads managed within Campaign Manager 360, presenting this information in a user-friendly format. You can create and customize your reports, with options that include standard reports, floodlight reports, path to conversion (P2C) reports, reach reports, and various cross-dimension reach report types and subtypes. This enables you to gain valuable insights into the pathways users take, revealing the influence of different channels on your conversions. Furthermore, the verification section within Reporting provides tools to assess the overall performance of your ad impressions, while also offering guidance on tagging, geo-targeting, and verifying content accuracy. By leveraging these features, you can enhance the effectiveness of your advertising strategies.

Search Ads 360 serves as a comprehensive search management solution designed to assist both agencies and marketers in effectively handling extensive search marketing initiatives across various engines and media platforms. The platform's streamlined workflows and robust reporting capabilities empower users to execute campaigns efficiently, while its automated bidding features enhance overall performance. Integration with the Google Marketing Platform allows users to oversee and monitor digital campaigns seamlessly from one location, facilitating intricate cross-channel buying, reporting, and attribution. If you were to forgo Search Ads 360, you would face the challenge of managing ads and keywords separately on each search engine, complicating the analysis of performance metrics across different platforms. Additionally, the absence of Search Ads 360 would mean losing the advantage of its advanced automated bidding strategies. By utilizing Search Ads 360, you not only save valuable time and minimize complexity but also enhance your ability to make informed decisions, ultimately boosting your Return on Investment (ROI) in search marketing significantly. With these benefits, Search Ads 360 proves to be an essential tool for maximizing search campaign effectiveness.

Advertising intelligence is essential for gaining a competitive edge in the marketplace. In the current intricate and saturated media environment, consumers are inundated with content across numerous platforms like never before. To maintain an advantage, businesses must rely on dependable advertising intelligence to formulate effective media strategies and set themselves apart from their rivals. However, how can you effectively oversee the advertising efforts of competing brands across all channels without extending your work hours significantly? Nielsen Ad Intel stands as the most extensive resource for advertising expenditure data at local, national, and international levels available today. Our platform empowers advertisers, agencies, publishers, and advertising platforms to track advertising activities across various mediums, including television, digital, audio, search engines, social media, print, outdoor advertising, and cinema. Furthermore, Ad Intel equips clients with the insights needed to successfully navigate this crowded media landscape, allowing them to recognize potential customers and evaluate brand strategies with clarity and precision. By utilizing our data, businesses can streamline their advertising efforts and enhance their overall market presence.

Promote your business effectively and connect with potential customers through targeted advertising and valuable insights. With just a simple tap, you can enhance your posts and convert them into advertisements instantly. Identify the audience that matters most to your business and utilize customizable targeting options to reach them effectively. You have complete control over your advertising budget; choose an amount that aligns with your business objectives and make adjustments whenever necessary. Gain a comprehensive understanding of your ad performance through insightful analytics, allowing you to discover successful strategies and refine your approach over time. You can elevate any post to an ad or opt for Ads Manager to create sophisticated campaigns across multiple platforms. Determine the destination for your users, specify who should view your content, and set your spending limits with ease. This comprehensive tool allows for ad creation across Instagram, Facebook, and more. Leverage curated formats to design eye-catching Instagram ads that help achieve your marketing goals, ensuring your business continues to grow and thrive. Remember, effective advertising is not just about reaching people—it's about reaching the right people.

Engage with more than 850 million professionals on the largest global network dedicated to career development. Our advertising platform features a variety of ad types tailored to fulfill your specific marketing goals. You can design LinkedIn ad campaigns that align with the objectives you aim to achieve. To begin the process, you will need access to Campaign Manager; if you do not already have an account, setting one up is a quick and easy task. Each campaign is initiated by selecting the key objectives that are most important to you, whether they involve awareness, consideration, or driving conversions. LinkedIn ads empower businesses of all sizes to fulfill their ambitions and connect with their desired audience. With over 850 million active users on LinkedIn, you can precisely target your audience based on factors such as job title, industry, and professional function. Whether your aim is to generate leads, enhance brand visibility, or promote event sign-ups, LinkedIn ads can be instrumental in achieving these goals. Additionally, you have the ability to manage your spending with adaptable pricing options, allowing you to start with any budget and pause or stop your LinkedIn ads whenever you choose. This flexibility ensures that your advertising efforts can evolve in tandem with your business needs.