Best eCommerce Software for Supermetrics

ActiveCampaign is an autonomous marketing platform that revolutionizes the workflows of marketers, agencies, and entrepreneurs. The platform powers forms, landing pages, email, SMS, WhatsApp, automation, and a CRM, as well as the ability to integrate with over 1000 applications. With Active Intelligence, it's easy to create personalized, engaging, data-driven marketing campaigns. Other platforms focus on reporting past failures; ActiveCampaign’s Active Intelligence swiftly flags potential problems and creates opportunities proactively. Predictive insights and goal-driven AI agents replace dashboards and guesswork. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability. That means you can act on insights faster, easily streamline processes, and drive growth for your business. By combining a user-friendly interface with a comprehensive suite of features, the platform is powerful, accessible, and designed to scale with your business. It's easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors.

Mailchimp is a widely-used marketing automation platform that houses over 11 million users worldwide. Through the platform's AI-powered insights and content creation tools, businesses can personalize every email and SMS to cater to each customer. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses stay connected with their customers while promoting repeat business and brand loyalty - all while integrating with users' existing workflows. Some of the notable organizations turning to Mailchimp for assistance in driving revenue through email marketing include TEDTalks, Shutterstock, Boston Market, and Nikon India. What sets this platform apart lies in its user-friendly interface and accessibility for both tech-savvy individuals and those who are not so familiar with technology. Since 2001, Mailchimp has grown significantly to become a prominent global marketing automation platform with offices situated in Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle and Santa Monica. The platform prides itself on delivering an impeccable and personalized user experience. Mailchimp was recently acquired by Intuit Inc. (Nasdaq: INTU), a widely recognized global financial technology platform. Since the acquis

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

Shopify is a comprehensive commerce platform designed for entrepreneurs and enterprises to launch and grow their retail businesses with ease. Users can build fully customized online stores or use pre-built themes, manage inventory, track orders, and accept payments both online and offline through Shopify POS. The platform provides powerful marketing tools like social media integrations, email marketing, and customer insights to boost sales and loyalty. Shopify also enables global selling with localized storefronts, flexible payment options, and efficient shipping solutions. Developers benefit from extensive APIs and tools to create custom apps, themes, and storefronts tailored to unique business needs. Shopify’s checkout experience converts shoppers 15% better than other platforms and supports millions of daily transactions with low latency. Regular feature updates through Shopify Editions keep merchants at the forefront of e-commerce innovation. Overall, Shopify empowers merchants to sell anywhere, anytime, with a trusted and scalable platform.

Facebook stands as the biggest social networking platform globally. We develop technologies that enable individuals to engage with their friends and family, discover communities, and expand their businesses. Inspired by the remarkable ways in which people support one another during challenging times, we see examples ranging from fundraising efforts to lifesaving assistance shared in posts or through blood donation sign-ups. The Facebook app simplifies the process of connecting with loved ones and finding new acquaintances, thanks to features such as Groups, Watch, and Marketplace that cater to shared interests. These tools not only foster personal connections but also create opportunities for communal growth and support.

The new standard for online payments. Stripe is the best platform to run an internet business. For forward-thinking businesses all over the globe, we handle billions of dollars annually. Stripe creates the most flexible and powerful tools for internet commerce. Whether you’re creating a subscription service, an on-demand marketplace, an e-commerce store, or a crowdfunding platform, Stripe’s meticulously designed APIs and unmatched functionality help you create the best possible product for your users. Stripe is helping millions of innovative technology companies scale faster and more efficiently than ever before. We believe that payments is a problem rooted in code and not finance. We are obsessed with finding elegant, modular abstractions that allow for robust, scalable and flexible integrations. Stripe is easy to use because we remove unnecessary complexity and extraneous detail.

We prioritize people and emphasize craftsmanship and simplicity in everything we do. Our teams spark creativity globally, enabling over 1 billion individuals to create and share content. You can download the Instagram logo and other materials for use on your website, store displays, or various marketing efforts. By tapping into the passions of your audience, you can build stronger connections with your brand both online and offline. Share your narrative using distinct creative tools and engaging formats that motivate action. By fostering connections with new customers and enhancing relationships with current ones, you can grow your business effectively. From large corporations to local businesses, companies worldwide are achieving remarkable outcomes with Instagram. Engage with your followers through live streaming or showcase your products during live video sessions. Explore videos from your favorite creators and find fresh content through Instagram Video and Reels. Delve into a world of inspiration with photos and videos from new accounts in the Explore section, where you can also discover brands and small businesses that align with your personal style. Additionally, shopping for products that resonate with your aesthetic has never been easier on Instagram.

We hold the conviction that individuals ought to enjoy the freedom to express themselves, exchange thoughts, and engage in meaningful conversations, as we recognize that such creative liberties pave the way for diverse voices, innovative formats, and endless possibilities. Additionally, we assert that access to information should be straightforward and available to all, with video serving as a significant medium for education, enhancing understanding, and capturing global events, whether monumental or subtle. It is our belief that every person deserves an opportunity to gain visibility, establish a business, and achieve success on their own terms, emphasizing that it is the people, rather than gatekeepers, who should determine what resonates widely. Furthermore, we advocate for the ability to connect with supportive communities, dismantle obstacles, and unite across borders based on shared interests and passions. Explore opportunities with YouTube for Business and discover the advantages of YouTube Ads to elevate your brand.

Your creative concepts are welcome here. Users flock to Pinterest to seek inspiration and embark on new endeavors. Connect with individuals as they make plans and decisions. On Pinterest, brands serve as a source of inspiration rather than disruption. Present your ideas to those eager to take action. When a brilliant idea appears, it’s unmistakable. On this platform, users feel comfortable exploring fresh concepts and trying out new things. They are on the hunt for inspiration, and they are looking for what you have to offer. To begin your journey, you’ll need to create a Pinterest business account, which is free and provides access to exclusive content formats, tailored analytics, and more. Dismiss superficial metrics; the users on Pinterest are genuinely interested in implementing your ideas or visiting your store. This translates to a more profound and significant level of engagement compared to other social media platforms. With 433 million active users each month, seize the opportunity to connect with your ideal audience and showcase your creativity. By joining Pinterest, you position yourself in a vibrant community that values innovation and exploration.

Everflow is the smarter Partner Marketing & Tracking Platform. Manage partners across both mobile and digital environments, track all performance marketing channels, while consolidating your analytics. Everflow provides speed and scale through Google Cloud infrastructure, automated optimization through SmartSwitch, and accessible reports for deep diving into every user's click. We address several major issues in the industry through: Scalable Infrastructure built on Google Cloud (Case Study) - The current growth rate for mobile traffic is a 79% increase year-over-year (Ericsson, 2018); therefore, any platform that wants to handle both mobile and desktop needs the infrastructure to handle this staggering growth in traffic. Drilling Down on Performance - Modern partners are global and promote through multiple placements or sub-publishers. It’s critical to be able to quickly evaluate performance by each GEO, city, and placement. Deterministic Fraud Blocking - We let clients to set clear rules about the kinds of traffic that should be considered unnatural, and automatically block any traffic that violates those rules.

Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more. Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads on those platforms to deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales.

WooCommerce is a powerful, open-source ecommerce solution that lets merchants build fully customizable online stores on the WordPress platform. Trusted by over four million stores globally, it offers unmatched flexibility to create unique brand experiences without the constraints of cookie-cutter templates. WooCommerce supports a vast library of extensions and themes that enable businesses to add specialized features and tailor their sites. With integrated tools for payments, shipping, marketing, and analytics, WooCommerce simplifies ecommerce management. The platform allows seamless multichannel selling—from websites to social media and marketplaces. Developers benefit from extensive APIs and resources for custom storefronts and apps. WooCommerce’s strong community and support system help merchants scale confidently. It’s ideal for businesses seeking complete control over their ecommerce presence.

TikTok is a dynamic social media platform focused on short-form video content that blends creativity, entertainment, and discovery. Users can easily record, edit, and publish videos using built-in tools like effects, transitions, and an extensive music library. TikTok’s recommendation system continuously learns user preferences to deliver highly personalized content feeds. The platform encourages participation through viral trends, challenges, and hashtag-driven discovery. Creators can build audiences quickly, even without an existing following, due to TikTok’s content-first distribution model. TikTok supports a wide range of content types, from comedy and dance to tutorials and news. Brands and businesses also use the platform to connect with younger audiences through authentic storytelling. Live streaming and interactive features help deepen engagement between creators and followers. TikTok has reshaped how content goes viral across the internet. It continues to influence music, pop culture, and digital marketing worldwide.

Gain a deeper insight into your website's user experience without being overwhelmed by data. While traditional web analytics tools focus on traffic metrics, they fail to capture the true actions of your users—this is where Hotjar comes into play. Monitor key indicators like Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC) to gain a clearer understanding of user sentiment. Remove the uncertainty by utilizing Session Recordings to observe how individuals interact with your platform, allowing you to empathize with their challenges. By analyzing user behavior and posing the right questions at crucial moments, you can enhance engagement. Hotjar seamlessly integrates with most popular platforms, making it easy to visualize user actions. This visual representation of clicks, taps, and scrolling provides invaluable insights into user motivations and preferences. Furthermore, by viewing recordings of actual visitor interactions, you can accurately identify areas for improvement and better cater to your audience's needs. Ultimately, Hotjar empowers you to create a more user-centered experience.

Adobe Analytics is an enterprise-grade analytics suite designed to provide unified customer insights across data sources, channels, products, and content. It connects customer identities and interactions over time, enabling holistic journey analysis with high-speed, ad hoc reporting and visualization tools. Customer Journey Analytics delivers advanced segmentation, cross-device tracking, and flexible attribution models for precise insight into engagement patterns. The B2B Edition extends these capabilities to account- and buying-group–level analysis, supporting pipeline optimization and revenue growth strategies. Digital Analytics transforms raw digital data into actionable intelligence with deep reporting and governance controls. Content Analytics uses AI to measure asset-level performance and attribute content impact across the customer journey. Product Analytics provides event-based insights, cohort analysis, and friction-point identification to enhance product experiences. Built on Adobe Experience Platform, the solution ensures scalable data collection, privacy compliance, and seamless integration across Adobe’s ecosystem. By unifying data-to-insight-to-action workflows, Adobe Analytics empowers teams to optimize marketing strategy, personalize experiences, and accelerate business outcomes.

Yext (NYSE: YEXT) offers a software platform that helps organizations deliver relevant, actionable answers everywhere their customers, employees, and partners look for information. Learn more at yext.com.

Create a business that is equipped to handle any challenge. Discover the adaptable, open SaaS platform that is pioneering a fresh chapter in ecommerce. Unlock endless opportunities to Build, Innovate, and Expand. Begin with a sturdy foundation provided by a robust ecommerce platform. Ignite your imagination and design stunning store experiences using limitless design tools. Simplify operational challenges with a user-friendly, secure platform that remains reliable when you need it the most. Provide rapid commerce solutions that ensure your customers return time and again. Transform seemingly impossible commerce scenarios into reality with the versatility of open SaaS. Capture market opportunities and introduce new experiences at the pace that suits your business. Create rich content experiences wherever your audience may be found. Effortlessly unify your backend systems or enhance functionality with third-party applications. Progress and scale intelligently without being hindered by complexity, allowing your business to thrive in a dynamic environment. By embracing this innovative approach, you can truly redefine the possibilities of ecommerce.

Android users can access a wide variety of content through the Google Play Store, which offers downloads for apps, movies, TV shows, books, and additional media. This platform serves as a central hub for entertainment and productivity tools alike.

Adobe Commerce is a flexible, composable ecommerce solution built to power global B2C and B2B experiences from a single cloud-native platform. It supports multi-site, multi-brand, and multi-market storefronts, allowing businesses to scale efficiently across regions and customer segments. High-speed storefront architecture is optimized for performance and search visibility, helping brands achieve strong Lighthouse scores and improved conversion rates. Marketers can use visual editing tools and generative AI features to create personalized content and experiment with new merchandising strategies. Built-in A/B testing tools make continuous optimization simple and accessible. The platform offers seamless integration with enterprise systems such as ERP, CRM, and PIM to streamline operations and maintain data consistency. B2B functionality includes self-service portals and account-based buying workflows to simplify complex purchasing processes. Its composable framework enables brands to extend capabilities through third-party integrations and modular services. Adobe Commerce empowers organizations to unify marketing, data, and commerce to deliver personalized, high-performing shopping experiences that drive measurable revenue growth.

Elevate your e-commerce game with expert storytelling and unparalleled engagement, achieving an impressive add-to-cart rate of up to 36%. Experience the finest shopping journey available as Bambuser empowers retailers and brands across 195 countries—join us today! Enhance viewer retention, boost engagement, and improve conversions effortlessly! Utilize video consultations for personalized shopping experiences and customer support, featuring dynamic product showcases and seamless add-to-cart functionality. Make interactive video the centerpiece of your customer interactions! Leverage the insights and best practices from the leading provider in live video shopping, ensuring your audience benefits from closed captions and audio descriptions, all integrated within our ADA-compliant UX designs. With operations in over 195 countries and a player interface that supports 35 languages, you can truly transform how customers connect with your brand. Foster deeper relationships with your audience by making interactive video the focal point of their shopping experience!

Google Merchant Center provides a platform to oversee the visibility of your product inventory, both in physical stores and online, on Google. With our merchant solutions, you have the potential to connect with hundreds of millions of prospective buyers every single day. By utilizing Google’s expansive network, you can target the right customers through various channels, including Search, Shopping, YouTube, and across the web. Additionally, you can track the effectiveness of your sales efforts, allowing you to showcase your products to those who are most likely to purchase. Listing your products on Google comes at no cost, giving you access to the vast audience actively shopping for items similar to yours daily. Moreover, advertising on Google enables you to enhance visibility for both your online and local inventories, driving more traffic to your website or brick-and-mortar location. The most advantageous aspect is that you only incur costs when users click on your ads. With Google Merchant Center, you can analyze sales performance and determine which strategies are yielding results and which need improvement, providing valuable insights for your business. This comprehensive approach ensures that your marketing efforts are both efficient and effective.

HubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow.

Consolidate all your affiliate information in a single dashboard with Affluent. This innovative platform not only saves you time but also enhances campaign effectiveness and fosters business growth. Affluent seamlessly connects with more than 500 affiliate networks, and we continuously add new partnerships. If there's a network not currently included, simply inform us, and we will take care of developing it for you at no additional cost! As a tech-driven company, Affluent aims to revolutionize the affiliate marketing landscape by providing robust tools for those who have been overlooked. We are firm believers in the significance of data, asserting that it should be both accessible and enlightening for everyone, regardless of their background. These core principles shape our identity and guide our actions in the industry. Furthermore, our commitment to innovation ensures that we remain at the forefront of the evolving affiliate marketing space.

Lazada's innovative technology, logistics, and payment systems continuously adapt, creating a connected shopping experience across the diverse Southeast Asian landscape that is both safe and enjoyable. At Lazada, the pace of change is relentless; as the expectations of savvy consumers and dynamic retailers escalate, we consistently stay ahead of the curve. The Lazada lifestyle transforms retail boundaries, offering captivating and personalized experiences tailored to each market we serve. Explore a world of possibilities with Lazada at your fingertips. With our platform, any business has the potential to expand and thrive as a leading eBusiness. Let us empower your growth ambitions in the region and discover how Lazada can help elevate your business to new heights. Unleash your potential and embark on a journey of success with us today.

Our extensive global affiliate marketing network enables both advertisers and publishers, regardless of their size, to enhance their online presence and expand their business. This network links retailers with over 211,000 active affiliate partners globally, broadening their consumer outreach significantly. Through our platform, content creators, influencers, website owners, and technology partners have the opportunity to forge lucrative collaborations with renowned brands across various industries. Our comprehensive global guide delves into how the channel's exceptional adaptability and innovative spirit played a pivotal role in the remarkable rise of ecommerce sales during 2020. With two decades of expertise, our network fosters a worldwide community enriched with people, technology, and valuable business intelligence insights. Regardless of the type of partnership, level of service, or tools required, Awin offers tailored solutions designed to promote sustainable growth. Additionally, we facilitate connections between businesses and consumers across diverse sectors, including retail, telecommunications, travel, and finance, ensuring a robust marketplace for all stakeholders involved.