Nielsen Ad Intel Description
Advertising intelligence to help your business stay ahead of the competition. Consumers have more access to content than ever in today's complex and crowded media environment. Companies need reliable advertising intelligence to create effective media strategies and differentiate themselves among their competitors. How can you manage the advertising activity of a rival brand across all platforms? Without making a 40-hour week into a 60 hour work week? Nielsen Ad Intel is the best source of data on advertising spending in all regions, including international. Our platform allows advertisers, publishers, agencies, and advertising platforms the ability to monitor advertising activity on television and digital. Ad Intel provides actionable information that allows customers to navigate the media landscape and identify potential customers. It also analyzes brand strategies.