Best Free Conversion Rate Optimization Tools of 2025

GetResponse offers an all-in-one marketing platform designed to equip marketers, solopreneurs, creators, coaches, and small business owners with powerful, user-friendly tools for email marketing, automation, and content monetization. With more than 25 years of experience, GetResponse supports audience growth and engagement through email campaigns, enables seamless course creation and sales, and helps turn passion into profit. It’s the ideal choice for building personal brands, selling products and services, and creating loyal customer communities.

An eCommerce chatbot that lifts revenues from 20% to 40% when the shopper engages with Ochatbot and reduce support tickets from 25% to 45% with Ochatbot. Our Pro and Enterprise plans include an eCommerce Guarantee. Ochatbot’s robust AI chatbot features are designed for ecommerce platforms for Shopify chatbots, BigCommerce chatbots, WooCommerce chatbots and Magento chatbots as well as B2B sales and support chatbot. No code, auto install AI platform. Ochatbot engages customers to providing product recommendations, overcoming sales obstacles, upselling and cross-selling, capturing abandoned cart, and answering support questions including order tracking. Ochatbots AI chatbot communicates through NLP conversations becoming smarter over time about your products and services. The AI chatbot determines the customers AI Happiness Sentiment, Customer Reaction data along with marketing and sales insights. Ochatbot also includes 9 conversion optimization tools such as Leadbot with over 80 templates, Offer Sliders, Exit Popups, live chat and more.

Track visitors and convert them into customers. Your statistics are more than just web analytics. We can do more than that. You can monitor your visitors when they visit your site from referrals. They can browse pages, trigger your funnel goals and take the steps necessary to convert to a paid customer. A searchable daterange-enabled report contains all information and profiles of your visitors. Profile Aliasing allows us to identify the original and second visitors by linking them to their profiles. Knowledge is power. Know what they click on. This is the best way to stop wasting money on advertising. You know the classic heatmaps that show you the most visited pages? Page Analysis is a must-have. You can identify low-performing elements and buttons and see which elements in your pages get the most clicks. Then pivot until your conversion rate reaches the roof.

Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.

Zoho CRM offers a simple and clean interface layout with a variety unique features that increase lead conversion rates. The CRM has an intuitive dashboard that allows you to run'macros' that will streamline the way a lead is contacted. This will also allow you to track the progress of a sale. Administrators can monitor missed opportunities, best performing agents, and make business-impacting decision using the sales report function.

Introducing Brevo, previously known as Sendinblue — your go-to platform for enhancing customer connections through various channels like Email, SMS, and Chat. This comprehensive toolkit is designed to transform casual visitors into loyal customers. Engage your audience by reaching them directly in their inboxes with visually appealing email campaigns, and send tailored messages that go right into your customers' hands. Brevo enables businesses to cultivate and strengthen relationships through tools such as marketing automation, email outreach, transactional messaging, and SMS services. What sets us apart? Our exceptional customer happiness team drives Brevo, and our flexible pricing plans are sure to bring a smile to your face. With a seamless integration of diverse services in a single, easy-to-use platform, we strive to make your sending experience enjoyable and effective!

HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.

AWeber is an email marketing and automation platform built to give small businesses, creators, affiliate marketers, and ecommerce sellers the tools they need to scale—without complexity. Designed for growth-focused users who value speed and reliability, AWeber combines powerful automation with AI-driven content creation, integrated landing pages, and ecommerce-ready features. From the first email to a full automation funnel, AWeber’s tools are easy to use but rich in control. The platform includes a drag-and-drop email editor, an AI Writing Assistant for high-converting email copy, and a built-in Newsletter Assistant that drafts weekly emails in your voice. Advanced automation capabilities include: - A visual workflow builder with branching logic - Behavioral triggers based on tags, opens, clicks, or purchases - Split paths and conditional flows - Time zone-based scheduling to reach global audiences - Dynamic content personalization Beyond email, AWeber includes a landing page builder with sign-up forms, payments, and automation baked in—no need for a separate CMS or checkout tool. Sell digital products using customizable ecommerce pages with flexible pricing and real-time tracking. AWeber also offers a Done For You service to help users launch faster. This includes setup of emails, landing pages, and automations in 7 days, with 30 days of unlimited edits.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Comprehensive analytics for your online enterprise. Capturly emphasizes the key factors of conversion and retention. We deliver essential data in a straightforward manner, enabling you to make informed business choices. Discover which areas of your site captivate your audience and identify what they overlook. Improve your strategies based on genuine user behavior. Steer your business toward success with Capturly’s web analytics tools, which allow you to spot significant trends as they emerge. All essential web analytics metrics are readily available to you. Our product analytics provide insights into how visitors interact with your site. Effortlessly gather all relevant data in one location to gain valuable business insights. Observe and scrutinize recordings of visitor interactions to pinpoint which features and content capture their interest. This marks your initial step toward enhancing your conversion rates! Additionally, with ongoing analysis, you can continually refine your strategies for even greater success.

Learn more at TWIPLA.com. 𝗧𝗛𝗘 𝗖𝗢𝗠𝗣𝗟𝗘𝗧𝗘 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗜𝗡𝗧𝗘𝗟𝗟𝗜𝗚𝗘𝗡𝗖𝗘 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠 Finally get the full web analytics picture - no consent needed. Losing trackable data due to missing consent was a major challenge for businesses but we’ve solved it. • Real-time analysis of your web presence - complete site KPIs without sampling or reporting delays • Features include heatmaps, session replays, funnels, eCommerce analytics, and a survey tool • Adopt a cookieless suite that respects all data protection laws, including CCPA, GDPR, and ePrivacy Choose a platform that provides all the guidance you need to optimize web performance and get the most out of your data. Go privacy-perfect and see 100% of traffic - 4x more than alternatives, with no cookie banner required. Use intuitive behavior analytics to map the full visitor journey, from channel of origin to where they go after leaving your site. Find custom dashboards, event tracking, and advanced segmentation that tailor functionality to your needs. Get started today and have all the collaborative tools for customer experience analytics and conversion rate optimization.

Landbot.io is the no-code chatbot platform that helps businesses build frictionless conversational experiences across the customer journey. Landbot empowers Marketers, Operations professionals and Customer Service teams to 3x their efficiency and reduce operating costs by +30%. With Landbot, anyone can build automated chatbot flows to engage customers and improve conversion rates on WhatsApp, Web, or Messenger. Landbot leverages ChatGPT and other AI solutions to make the chatbot-building experience even easier, combining its no-code capabilities with other Large Language models.

Plerdy – Multifunctional SaaS solution to improve conversions on websites. Heatmaps - We can see exactly where clicks took place on the website. All clicks are recorded and displayed in real-time. This allows you to see how users interact with the website. Popup smart forms - Create and display pop-up forms quickly on your website without the need for a designer or developer. Example: The popup form to collect leads from the website. Offer to users when they abandon shopping cart. - SEO-alerts: This tool continuously analyzes your website's SEO factors and sends you regular notifications about any changes. To determine what can be optimized, it checks keywords, titles and tags. This provides aggregated and on-page statistics that can be used to evaluate your web resource.

Transform your website visitors into valuable leads and customers with a comprehensive tool designed for seamless data collection. It allows you to capture essential information automatically while providing a dedicated area on the screen for your forms to be displayed prominently. Enhance conversion rates by incorporating attention-grabbing animation effects into your forms. You can easily customize the appearance by adding specific classes and styling it through custom CSS, as well as integrating Retargeting Pixels and JavaScript. Beyond just surveys and quizzes, you have the freedom to design any sequence you envision! Want to provide multiple upsells in succession? No problem! Gain deeper insights into your visitors by implementing on-site surveys that reveal their preferences. You can tailor personalized offers for both on-site and email interactions based on the responses you gather. Create a dynamic sequence of screens that pose questions and deliver varying outcomes depending on the answers given. By offering a tailored, highly relevant solution or case study to your visitors, you can significantly boost your sales. Additionally, challenge the conventional 'show a form' method by introducing a thought-provoking yes/no question upfront, which can lead to improved conversion rates. This innovative approach not only engages visitors but also sets a unique tone for their experience on your site.

Sitejabber, powered by AI, is a destination for reviews where millions of buyers and companies from around the world come together. We help users make smarter purchasing decisions by allowing them to leave feedback about brands and products. Businesses use our Jabio platform to increase their reach, reputation and revenues through the sourcing and publication of reviews across multiple websites and channels. Online transparency is the result, with connections built on trust and confidence. Jabio is a platform powered by AI that collects, monitors, and distributes reviews everywhere. The sky is the limit when it comes to success in business. Jabio's platform will help you to accelerate your growth and provide the tools and strategies that you need. You can expect better reviews and reputation management, whether you are a small or large business.

Boost your conversions and elevate leads and sales in just a matter of minutes with ProofBoss! By creating genuine urgency and fostering trust, you can show your visitors real-time activity on your site. The setup and integration process is straightforward and compatible with any website. Transform your online presence into a vibrant hub that encourages buyer engagement and action. With ProofBoss, visitors will feel a sense of community, understanding they're not alone in their interest. Accurately gauging a website's "temperature" can be challenging, but ProofBoss enhances your customers' online journey, making it more engaging and persuasive. By showcasing recent orders, customer feedback, and various user interactions, ProofBoss can dramatically boost your conversion rates. In just two minutes, you can integrate ProofBoss, which will automatically detect and display new signups to further enhance user experience! This innovative tool empowers your website to resonate with visitors, driving them toward making quick purchasing decisions.

Reviewshake simplifies the process of generating, managing, marketing, and analyzing reviews by consolidating everything into a single platform. We prioritize making it effortless for your customers to leave feedback by directing them to the exact location where they can submit their reviews, which is crucial as increased convenience often leads to a higher volume of responses. You can easily share a link with customers or through social media to kickstart the review process, allowing them to choose from various sites where you prefer to receive feedback. You can request feedback through personalized emails or SMS, either individually, by uploading a CSV file, or through fully automated systems. This centralized platform enables your team to oversee all reviews efficiently. You will receive real-time notifications for each review, ensuring that you never overlook any feedback. Additionally, you can manage your responses from this single interface, utilizing response templates to streamline communication. With Reviewshake, you can create powerful social proof by showcasing your reviews using embeddable widgets, enhancing your brand's credibility and customer trust. By harnessing these features, your business can cultivate a robust online reputation.

Social proof can increase conversions. ProveSource is used by over 18,000 websites to increase trust, credibility and conversions using social proof. Your website or online store can now launch smart, attractive, and highly converting social proof notifications. Did you ever feel more excited to visit a new restaurant when you saw it was popular and busy? Your website is the same. It is difficult to determine how "hot" a website really is. ProveSource makes it easy for customers to have an online experience that is as informative and engaging as visiting a physical place. ProveSource helps increase conversions by highlighting customer behavior on your website, such as product reviews and recent orders. ProveSource is an easy way to increase your conversions. Convert your visitors into customers today!

This is the ultimate funnel tool for marketers who want high-profit funnels. It can also be used to sell funnels as a service and keep clients happy, paying longer. Funnelytics is your secret weapon for mapping funnels and calculating the stats that make them profitable. It also delivers clear, easily-understand data to back up your results. You can't trust your clients with unclear, murky funnel plans. Optimizing funnels is not as easy as throwing ideas at the wall. Without the data, it's impossible to know what the data says. Getting your clients and team on board is key to launching quickly. Using custom graphs and spreadsheets to prove that your funnels work. Launching funnels without knowing the numbers you need (or what it takes to make a profit). Analytics that don’t tell you what works and what doesn’t.

Your website attracts numerous visitors every day, yet only a small fraction engages with your offerings. Regardless of advancements in technology, the need for social proof remains essential for building confidence. Wiser Notify provides a simple and efficient way to instill trust in what you present to your audience. Aiming to enhance sales through effective marketing strategies for thriving e-commerce ventures, Wiser Notify leverages the principles of consumer psychology to offer digital solutions. With its focus on social proof and FOMO (fear of missing out) marketing tactics, Wiser Notify helps draw in potential customers while enhancing your credibility. By displaying recent activities such as sales, sign-ups, and subscriptions, you can foster trust and increase your site's popularity, ultimately leading to greater success in your business endeavors. These strategies not only boost sales but also create a more engaging user experience.

Flowpoint empowers businesses to optimize website performance through no-code, AI-powered agentic systems. The platform allows users to build and deploy intelligent workflows that automate tasks like generating website analytics, evaluating content, and enhancing SEO. Flowpoint’s AI agents help improve the user experience by analyzing website structure, identifying optimization opportunities, and even creating complete website pages. By simplifying website intelligence, Flowpoint enables teams to automate complex tasks, monitor performance in real time, and gain data-driven insights that enhance overall ROI, all while eliminating the need for technical expertise.

Swiftype Site Search provides companies and their users with a speedy and adaptable search functionality for websites. By integrating Swiftype Site Search, organizations can offer a tool that enables customers, visitors, and followers to easily discover pertinent information. This solution is customizable to cater to the unique requirements of various businesses, whether they are e-commerce platforms aiming to enhance sales or digital publications striving to improve user interaction and engagement. Ultimately, it ensures that users have a seamless and efficient search experience tailored to their needs.

Picreel is a solution for optimizing conversion rates. It allows users to track visitors' scroll and mouse movements and offers them better offers when they navigate off. Picreel allows users to create or use design templates. Picreel allows users to collect leads and send it to their CRM or marketing automation tool immediately.

Enhance your website effortlessly with powerful tools designed to elevate user experience. Gain deep insights into the customer journey through features like Snapshots, Heatmaps, and Recordings. Our intuitive visual reports and detailed session recordings provide a clear understanding of your visitors' paths—revealing their origins, navigation choices, and points of confusion—empowering you to implement design modifications confidently. Make informed, data-driven decisions that will positively influence your revenue over time. With Crazy Egg's A/B Testing, you can be sure that the adjustments you make to content placement, colors, images, or text are indeed the right choices to convert more visitors into loyal customers. Plus, you can easily create or modify content without needing a developer’s assistance! Our user-friendly editing tools enable you to adjust styles such as colors and fonts or even hide certain elements altogether. When you’re satisfied with the changes, you can seamlessly publish them to your website. We are dedicated to assisting you in optimizing what’s working, addressing what’s not, and experimenting with fresh ideas to drive your success. By consistently refining your online presence, you'll ensure a better experience for your visitors.

Word-of-mouth marketing can help you grow your sales! Refer your customers and watch the referrals come in. ReferralCandy can connect instantly to popular ecommerce platforms like WooCommerce and BigCommerce. You can also choose custom APIs and advanced integrations. ReferralCandy can also be integrated with other marketing tools like AdRoll, Mailchimp and Google Analytics.