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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Enhancing customer satisfaction and increasing return on investment are key objectives, and Oracle Maxymiser empowers both B2B and B2C marketers to craft optimized customer journeys on websites and mobile applications through techniques like testing, personalization, recommendations, and data insights. Identify effective strategies and high-converting elements effortlessly. The platform features a user-friendly visual editor that allows both non-technical and technical team members to collaborate seamlessly by toggling between visual editing and coding, making it straightforward to conduct A/B tests or intricate multipage funnel tests. By integrating audience data from various marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can gain a comprehensive understanding of the customer experience. Initiate A/B and multivariate testing while segmenting traffic to evaluate an array of variants as customers navigate through the sales funnel. Additionally, Oracle Infinity-powered Heatmaps unveil new testing possibilities and offer deeper insights into the digital customer experience, enriching the overall strategy for marketers looking to optimize performance. With these tools, businesses can ensure they stay ahead of the competition.

Description

Enhancing your website's design is crucial for helping visitors easily locate what they seek or discover your most promoted products. To boost your website's conversion rate, it's beneficial to analyze conversion trends based on the time of day and week. Providing pertinent content while managing click data will allow you to refine links to your offerings and identify sudden surges in product popularity. Additionally, adapting the length and layout of pages according to user behavior is essential. It's important to determine the best placement for advertisements and call-to-action elements, as insights gained from these methods can lead to significant improvements in conversion rates. Utilizing tools like Gemius HeatMap can streamline this process by analyzing visitor clicks and scrolling patterns, generating various reports such as LinkMap, ClickMap, ScrollMap, Articles & Author Effectiveness, and insights into traffic sources and social media engagement. Ultimately, prioritizing a user-friendly and uncluttered website experience will contribute to higher visitor satisfaction and increased conversions. By implementing these strategies, you can foster a more engaging environment that effectively meets the needs of your audience.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics
Contentsquare
Decibel
Demandbase
Flows
Google Analytics
Heap
IBM Cognos Analytics
IdoSell
Oracle Infinity
Oracle Marketing
Skypoint AI Platform

Integrations

Adobe Analytics
Contentsquare
Decibel
Demandbase
Flows
Google Analytics
Heap
IBM Cognos Analytics
IdoSell
Oracle Infinity
Oracle Marketing
Skypoint AI Platform

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Vendor Details

Company Name

Gemius

Founded

1999

Country

Poland

Website

heatmap.gemius.com/en/

Product Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Product Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Alternatives