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Description

Cultivating lifelong customers necessitates the creation of intelligent and interconnected omnichannel experiences while simultaneously enhancing operational efficiency. Customer experience management (CEM) focuses on the strategic design and responsive adaptation of customer interactions to not only meet but surpass expectations, resulting in heightened satisfaction, loyalty, and advocacy from clients. Platforms dedicated to customer experience management provide a comprehensive suite of tools designed to generate and deliver seamless omnichannel experiences, as well as monitor customer interactions throughout their entire journey. These platforms facilitate improved collaboration within organizations and enable quicker execution of strategies, ensuring that highly personalized experiences can be delivered on a large scale. The OpenText™ Customer Experience Platform empowers both Marketing and Line-of-Business teams to enhance existing systems of record, like MRM, CRM, and ERP, thereby enabling the intelligent crafting of individualized experiences that truly embody data-driven omnichannel strategies on a significant scale. By leveraging such capabilities, businesses can foster stronger connections with their customers that lead to long-lasting relationships.

Description

Totango helps businesses transform customer success into a predictable engine for growth by connecting customer data, insights, and engagement across the entire lifecycle. Built for enterprises with evolving and multi-layered customer relationships, it simplifies managing complex hierarchies, product lines, and workflows. Real-time health scoring provides a complete picture of customer behavior, giving teams the clarity to act before risks become churn. With pre-built SuccessBLOCs, organizations can quickly launch best-practice frameworks and scale without slowing down. Automated digital touchpoints complement human-led interactions, ensuring customers consistently receive value regardless of segment. Totango’s campaign tools help teams reach the right users at the right moment with high-impact messaging. Leaders gain visibility into financial performance, trends, and operational efficiency through powerful analytics. The platform enables businesses to grow revenue, improve efficiency, and create meaningful, lasting customer outcomes.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage No 
Catalyst No 
Desktop.com No 
Dropbox No 
GTM Buddy No 
Google Docs No 
Hightouch No 
HubSpot Customer Platform No 
M-Files Yes 
Microsoft Teams No 
MinIO No 
PostgreSQL No 
SAP Marketing Cloud No 
SAP Sales Cloud No 
Salesforce Agentforce Service No 
Segment No 
Snowflake No 
TheLoops No 
Zoho Directory No 
Zuora No 

Integrations

Adobe Marketo Engage Yes 
Catalyst Yes 
Desktop.com Yes 
Dropbox Yes 
GTM Buddy Yes 
Google Docs Yes 
Hightouch Yes 
HubSpot Customer Platform Yes 
M-Files No 
Microsoft Teams Yes 
MinIO Yes 
PostgreSQL Yes 
SAP Marketing Cloud Yes 
SAP Sales Cloud Yes 
Salesforce Agentforce Service Yes 
Segment Yes 
Snowflake Yes 
TheLoops Yes 
Zoho Directory Yes 
Zuora Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

OpenText

Founded

1991

Country

Canada

Website

www.opentext.com

Vendor Details

Company Name

Totango

Founded

2010

Country

United States

Website

www.totango.com

Product Features

Customer Experience

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Experience Management

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Product Features

Customer Experience

Action Management Yes 
Analytics Yes 
Customer Segmentation Yes 
Dashboard Yes 
Feedback Management Yes 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management Yes 
Text Analysis No 
Trend Analysis Yes 

Customer Satisfaction

360 Degree Feedback No 
Analytics Yes 
Call Reporting No 
Complaint Monitoring Yes 
Feedback Collection Yes 
Survey Management Yes 

Customer Success

Account Alerts No 
Account Management Yes 
Communication Management No 
Customer Engagement No 
Customer Lifecycle Management Yes 
Health Score Yes 
Onboarding No 
Revenue Management No 
Usage Tracking / Analytics No 
Win / Loss Analysis No 

Experience Management

Action Management Yes 
Analytics Yes 
Customer Segmentation Yes 
Dashboard Yes 
Feedback Management Yes 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management Yes 
Text Analysis No 
Trend Analysis Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking No 

Product Analytics

Attribution No 
Automatic Data Capture No 
Churn Reporting No 
Customer Feedback Collection No 
Customer Guidance No 
Customer Journey Analytics No 
Data Export No 
Data History Retention No 
Data Labeling No 
Product Engagement Scoring No 
Real-Time Data Analysis No 
Touchpoint Analytics No 
User Segmentation No 

Alternatives

Alternatives