OpenText CEM Description
Optimize operations and create customers that last a lifetime with intelligent, connected omnichannel experiences. Customer experience management (CEM), is the art of designing and responding to customer interactions in order to satisfy or exceed customer expectations. This can lead to increased customer satisfaction, loyalty, advocacy and advocacy. A variety of customer experience management platforms are available to help you create and deliver omnichannel experiences, track customer interactions, and track them throughout your journey. They enable organizations to collaborate better and deliver highly personalized experiences at scale. OpenText™, the Customer Experience Platform, empowers Marketing and Line of Business teams to supplement existing systems of record such as CRM and ERP to create individual experiences for data-driven omnichannel experiences at scale.
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