Average Ratings 0 Ratings
Average Ratings 1 Rating
Description
ABM platform with the best advertising component. It also has rich segmentation, campaign, and opportunity analytics features. Our customers use us for personalised content delivery to their target accounts, which generates engagement and 1st-party intent data. The generated data is used to trickle down the relevant person for a more personal approach that increases the likelihood of a successful business transaction. To increase the relevance of your content, you can divide your target accounts into multiple buckets. Our segmentation tools allow you to expand your reach based upon technographic and firmographic data. Segment high intent accounts and target them using lead generation content.
Description
Enhance the journeys of B2B buyers by delivering intelligent and cohesive content experiences that not only captivate buyers but also boost marketing efforts and empower sales teams. Traditional marketing strategies often fall short in meeting the expectations of brands and the needs of buyers, a situation exacerbated by the pandemic as it led to an escalation in content consumption and a shift towards more consumer-like behaviors in the workplace. To maximize the value of every costly click, it’s crucial to provide your audience with timely and relevant information. Channel your sales and marketing resources toward the platforms where your audience is most active. Minimize obstacles by crafting real-time content journeys using AI technology and removing unnecessary barriers. Additionally, implement micro-personalized content paths tailored to your audience’s unique consumption patterns, ensuring that each interaction is relevant and engaging. By doing so, brands can foster deeper connections and drive higher engagement throughout the buyer's journey.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Marketo Engage
Yes
6sense
No
Adobe Real-Time CDP
No
Allego
No
Aprimo
No
Eloqua
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Salesforce
Yes
Terminus
No
Integrations
Adobe Marketo Engage
Yes
6sense
Yes
Adobe Real-Time CDP
Yes
Allego
Yes
Aprimo
Yes
Eloqua
No
HubSpot CRM
No
HubSpot Customer Platform
No
Salesforce
No
Terminus
Yes
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
N Technologies
Country
United Kingdom
Website
n.rich/
Vendor Details
Company Name
PathFactory
Founded
2012
Country
Canada
Website
www.PathFactory.com
Product Features
Account Based Marketing
Analytics
No
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
No
Lead Nurturing
No
Lead Scoring
No
Progress Tracking
Yes
Prospecting Tools
Yes
Target Account Identification
Yes
Buyer Intent
B2B Lead Generation
Yes
CRM Integration
No
Channel Attribution
Yes
Competitor Analysis
No
Content Marketing
Yes
Customer Journey Mapping
No
Customer Profiles
No
Intent Data
Yes
Lead Notifications
No
Lead Scoring
No
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
Yes
Content Marketing
Audience Targeting
Yes
Brand Management
No
Campaign Management
Yes
Categorization / Grouping
No
Conversion Tracking
Yes
Distribution Management
No
Editorial Calendar
No
Multi-Channel Publishing
No
Publish Scheduling
No
SEO Management
No
Social Media Management
No
Video Management
No
Lead Generation
Contact Discovery
No
Contact Import/Export
No
Lead Capture
Yes
Lead Database Integration
No
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
Yes
Prospecting Tools
Yes
Visitor Identification
Yes
Marketing Analytics
A/B Testing
Yes
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
Yes
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
Yes
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Sales Enablement
Collaboration
No
Contact Management
No
Content Management
No
Document Management
No
Goals / Quota Management
No
Lead Management
No
Meeting Management
No
Performance Management
No
Presentation Management
No
Proposal Management
No
Territory Management
No
Training Management
No
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
No
Target Account Identification
No
Content Marketing
Audience Targeting
Yes
Brand Management
Yes
Campaign Management
No
Categorization / Grouping
Yes
Conversion Tracking
Yes
Distribution Management
Yes
Editorial Calendar
No
Multi-Channel Publishing
Yes
Publish Scheduling
No
SEO Management
No
Social Media Management
No
Video Management
No
Customer Data Platforms (CDP)
Behavioral Analytics
Yes
Campaign Management
No
Customer Profiles
No
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
No
GDPR Compliance
Yes
Personalization
Yes
Predictive Modeling
No
Lead Generation
Contact Discovery
Yes
Contact Import/Export
No
Lead Capture
Yes
Lead Database Integration
No
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
Yes