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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Mastek icxPro is an innovative, cloud-native platform designed for managing customer experiences, utilizing advanced AI, machine learning, and natural-language processing to enable businesses to consistently evaluate, comprehend, and ethically engage with consumer behaviors. It enhances omnichannel self-service, automates campaign orchestration, and provides real-time insights that support seamless interactions between humans and agents, along with holistic journey-automation tools aimed at creating personalized customer experiences. With its robust AI-driven analytics engine, icxPro expedites the creation of production-ready generative-AI applications, allowing for quicker deployment of industry-specific solutions and improved stakeholder engagement. Among its extensive features are intelligent customer experience automation, comprehensive campaign management, decision-support dashboards, tailored product-development strategies based on data analysis, reduced costs in market research, and top-tier security controls for enterprises. This platform not only streamlines customer interactions but also empowers businesses to stay ahead in a competitive landscape.

Description

HCL Unica is a robust, AI-driven enterprise marketing platform that handles all your marketing needs. From planning and executing campaigns to real-time personalization and analysis, Unica empowers marketers with advanced automation. It supports a broad range of channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs. Unica offers exceptional scalability and flexibility, deployable in the cloud or on-premises, and easily integrates with existing marketing technology. Its comprehensive suite provides top-tier solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, allowing for hyper-personalized, data-driven marketing at scale.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Acquigo
Advantage
Munvo AI
NVIDIA AI Enterprise
NVIDIA NIM

Integrations

Acquigo
Advantage
Munvo AI
NVIDIA AI Enterprise
NVIDIA NIM

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Mastek

Founded

1982

Country

United Kingdom

Website

www.mastek.com/products/platforms-and-innovation/mastek-icxpro/

Vendor Details

Company Name

HCLSoftware

Founded

2019

Country

India

Website

www.hcl-software.com/unica

Product Features

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Alternatives

Alternatives

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