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support

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Description

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

Description

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Insider One Yes 
Instagram Yes 
Airship Yes 
Amazon Web Services (AWS) Yes 
Blueshift Yes 
Campaign Monitor Yes 
Contentful Yes 
Cordial Yes 
Google Ad Manager Yes 
LiveRamp Yes 
Marigold Engage Yes 
Maropost Marketing Cloud Yes 
Omeda Yes 
Oracle Responsys Yes 
Salesforce Agentforce Marketing Yes 
Zapier Yes 
Zendesk Yes 
Zephr Yes 

Integrations

Facebook Yes 
Insider One Yes 
Instagram Yes 
Airship No 
Amazon Web Services (AWS) No 
Blueshift No 
Campaign Monitor No 
Contentful No 
Cordial No 
Google Ad Manager No 
LiveRamp No 
Marigold Engage No 
Maropost Marketing Cloud No 
Omeda No 
Oracle Responsys No 
Salesforce Agentforce Marketing No 
Zapier No 
Zendesk No 
Zephr No 

Pricing Details

Flexible packages to meet your business needs with tier levels for Starter, Professional, Enterprise plus monthly and annual billing options.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Lytics

Founded

2012

Country

United States

Website

www.lytics.com

Vendor Details

Company Name

Zeotap

Founded

2014

Country

US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai

Website

zeotap.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization No 
Predictive Modeling No 

Data Management

Customer Data Yes 
Data Analysis No 
Data Capture Yes 
Data Integration Yes 
Data Migration No 
Data Quality Control Yes 
Data Security Yes 
Information Governance No 
Master Data Management No 
Match & Merge Yes 

Identity Management

Access Certification No 
Compliance Management Yes 
Multifactor Authentication Yes 
Password Management No 
Privileged Account Management Yes 
Self-Service Access Request No 
Single Sign On No 
User Activity Monitoring No 
User Provisioning Yes 

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