Compare Lexer vs. SAP Marketing Cloud

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Smart, efficient, anonymous People Counters & Analytics to the real world. Our solution allows for easy deployment, capture, analysis, and reporting of the number people who enter a physical place. Optionally, we can also capture and report occupancy in real time. We assist Retailers, Universities, Casinos, Places of Worship, Office Buildings, and other industries in analyzing and taking action on their people traffic trends. We offer a special package for retailers to measure performance on traffic, including conversion rate and service levels. Our direct integrations make it easy to combine POS data with staff data. The Retail Equation simulator lets users run simulations to improve sales. It can also be used as a learning tool to understand how traffic, staffing, conversion rates, and quality service relate.

Voice and written support makes it easy to get answers. Based on your interests, history, and role, you will receive personalized and recommended results. Quaeris provides near-real-time data access for all data. Quaeris enhances your existing dashboards. To increase knowledge sharing and track performance, teams can share insights and pinboards. Ask questions in plain English. There's no need for keywords or queries. Our advanced AI engine transforms your inquiry to a database-ready language within seconds. Data is nothing without context, just like life. Our cognitive AI engine interprets search terms, interests, roles, and past history to provide ranks results that allow further exploration. You can easily add filters to search results to dig into the details and explore relevant questions.

You can now add new customer data to all your marketing tools. No need for expensive CDP, manual csv uploads, or SQL. DinMo can be set up in less than 30 minutes. This is simplicity at its finest. Audience Building Simplified: Create any audience with our intuitive Audience manager, no SQL required. One-Click activation: Connect your customer data to your business tools in a single click. CSV exports, Jira tickets are gone. Dynamic Audience management: Get continuously updated data across all synced platform, ensuring that your strategies are always powered by the freshest data.

BIGDBM, a leading US provider of data, has over 7 years of experience in building identity graphs, with a focus primarily on ROI, privacy, and quality. Our US consumer and B2B data sets can be used to enhance your marketing campaigns, lead-generation strategies, and identity validation workflows. Our unrivaled datasets of consumer data provide you with valuable insight into the consumer. These include core contact information (emails and phone numbers, addresses, device identifiers, etc. ), lifestyle and affinity attributes as well as buyer intent and consumer website visits. Our B2B data sets provide comprehensive and current contact information on 30 million+ US companies and 125 million+ employees to help you develop your sales pipeline.

ANSI SQL allows you to analyze petabytes worth of data at lightning-fast speeds with no operational overhead. Analytics at scale with 26%-34% less three-year TCO than cloud-based data warehouse alternatives. You can unleash your insights with a trusted platform that is more secure and scales with you. Multi-cloud analytics solutions that allow you to gain insights from all types of data. You can query streaming data in real-time and get the most current information about all your business processes. Machine learning is built-in and allows you to predict business outcomes quickly without having to move data. With just a few clicks, you can securely access and share the analytical insights within your organization. Easy creation of stunning dashboards and reports using popular business intelligence tools right out of the box. BigQuery's strong security, governance, and reliability controls ensure high availability and a 99.9% uptime SLA. Encrypt your data by default and with customer-managed encryption keys

Cloud solution to manage retail spaces, product categories and planograms. Smart automatic generation of planograms based on sales is possible. This allows for the maintenance of planograms in a current state even in large sales networks with many stores. Quant is a complete solution for Space Planning and Category Management, planograms and ranging, shelf labels and POS printing, communication and in-store marketing. Quant Cloud offers all the benefits of cloud computing. You can work remotely on the same projects with your colleagues around the globe and access the same database from different computers. There is no need to create complex infrastructures or overload your IT department. Our consultants are always available to assist you. We train your users, and assist with data integration so Quant can go live in less than 12 week.

The Comarch Loyalty Marketing Platform is an innovative solution created to elevate customer loyalty and engagement through dynamic loyalty programs. Designed for businesses across various sectors, this platform enables organizations to cultivate stronger connections with their customers by leveraging data insights and automation. With the Comarch platform, companies can create targeted campaigns that resonate with individual preferences, fostering increased customer retention and brand allegiance. Key functionalities include marketing automation for efficient campaign management, pre-configured customer journeys that ensure smooth interactions, and advanced personalization tools that cater to unique customer behaviors. Furthermore, the platform uses AI-driven analytics to provide deep insights into customer trends. Additional features, such as fraud detection and customizable rewards systems, empower companies to deliver meaningful incentives that encourage repeat business. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.

Fully managed service that provides product recommendations tailored to the needs of your customers. BytePlus recommend draws on our machine learning expertise to provide dynamic and targeted recommendations. Our industry-leading team has a track history of delivering recommendations on some of the most popular platforms in the world. To engage users better and make personalized suggestions based upon customer behavior, you can use the data from your users. BytePlus recommend is easy to use, leveraging your existing infrastructure and automating the machine-learning workflow. BytePlus recommend leverages our research on machine learning to deliver personalized recommendations that are tailored to your audience's preferences. Our algorithm team is highly skilled and can develop customized strategies to meet changing business goals and needs. Pricing is determined based on A/B testing results. Based on your business needs, optimization goals are set.