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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Description

Enhance your growth strategy with cutting-edge market intelligence that reveals the evolving behaviors of your consumers, alongside the impact of advertisements, promotions, and influencers on their choices. Welcome to the New Era of Market Analytics: Numerator TruView. This tool allows you to assess your market share across various channels while considering the consumer context, all at a pace that matches consumer dynamics. From manufacturers in fast-moving consumer goods (FMCG) and home improvement sectors to retailers and agencies, Numerator offers unparalleled insights into consumer behavior along with the advertising, promotions, and pricing that influence it. By partnering with Numerator, some of the world’s leading brands are achieving significant growth. Over 1,300 manufacturers, retailers, and agencies rely on Numerator for deeper understanding of their consumers. The Numerator OmniPanel serves as a comprehensive source of consumer insights, enabling you to target your marketing efforts at consumers rather than just demographics. Additionally, Numerator's intuitive consumer app supports America's largest and most representative consumer panel, closely reflecting the US Census data, which enhances its reliability and relevance. This innovative approach ensures that businesses can adapt and thrive in a rapidly changing marketplace.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

BigCommerce Yes 
Bitly Yes 
Braze Yes 
Campaign Monitor Yes 
Criteo Yes 
Domo Yes 
Emarsys Yes 
Facebook Yes 
Google Ads Yes 
HubSpot CRM Yes 
InMoment Yes 
Iterable Yes 
Magento Yes 
MyGuestlist Yes 
Shopify Yes 
Tall Bob Yes 
X (Twitter) Yes 
commercetools Yes 
me&u Yes 

Integrations

BigCommerce No 
Bitly No 
Braze No 
Campaign Monitor No 
Criteo No 
Domo No 
Emarsys No 
Facebook No 
Google Ads No 
HubSpot CRM No 
InMoment No 
Iterable No 
Magento No 
MyGuestlist No 
Shopify No 
Tall Bob No 
X (Twitter) No 
commercetools No 
me&u No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Lexer

Founded

2008

Country

Australia

Website

lexer.io

Vendor Details

Company Name

Numerator

Founded

1990

Country

United States

Website

www.numerator.com

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Channel Management

Campaign Management No 
Channel Analytics No 
Incentive Management No 
Inventory Control No 
Lead Management No 
Opportunity Management No 
Order Management No 
Partner Management No 
Product Management No 
Reseller Management No 

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

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