CODA Description
CODA (Consumer Data Analysis) is an analytics solution specifically designed for the Fast-Moving Consumer Goods (FMCG) and Retail industries, focusing on the enhancement, clarification, and examination of vast datasets.
With CODA, users can gain insights into various aspects such as:
Market share of brands and competitors,
Distribution metrics,
Comprehensive analysis of categories and sub-categories,
Performance metrics for leading stores and SKUs,
Analysis of market trends,
Evaluation of New Product Development (NPD),
Assessment of pricing strategies,
Impact of promotions on sales growth,
Geographical performance trends,
Analysis of different store formats,
Tracking outlet shares alongside shelf share metrics.
This tool empowers businesses to make informed decisions by leveraging extensive data analysis.
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Coda
Coda is a platform that uses low-code to build enterprise applications.
Coda is a new canvas that combines text and tables -- a unified workspace that your team will never forget. It can be a simple list, or a real database. You can create custom views to allow everyone to see the data in their preferred way, while still working from a single source.
Your doc can add building blocks such as buttons and packs to do useful things, such as email your timesheet or nudge your colleague on Slack. The building blocks are arranged so that it feels like a native app when you open it on your phone. You can swipe to activate buttons. Sections are your nav. Notifications are sent to your phone.
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EYE2
Evaluate how your brand is performing on the shelf in comparison to competing brands. Keep an eye on your highest-performing subcategories, brands, and customer segments. Look for opportunities to increase your shelf share and regularly assess it against defined goals. Access images showcasing your brands on the shelves of all your customers. Monitor the availability of your SKUs across various sales channels diligently. Pinpoint SKUs that frequently go out of stock and identify customers with insufficient shelf stock. Track your availability by subcategory, brand, SKU, and customer to gain deeper insights. Assess your overall pricing shares for both on-target and off-target SKUs within the marketplace. Analyze pricing compared to the market average, establish goals, and review monthly trends. Detect pricing discrepancies at customer locations and take appropriate action to ensure compliance with pricing strategies. Keep track of the freshness of your inventory in the market and proactively address any freshness issues that arise at customer sites. Additionally, identify recurring patterns of freshness issues within your distribution channel to effectively prevent overstock scenarios. By taking these steps, you can enhance your brand's performance and optimize inventory management.
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Pricing
Free Trial:
Yes
Integrations
Company Details
Company:
Submarine Insights
Year Founded:
2017
Headquarters:
United Arab Emirates
Website:
submarineinsights.com
Media
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Product Details
Platforms
Web-Based
Customer Support
Business Hours
CODA Features and Options
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