Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
In recent years, there has been a significant surge in the volume of consumer data signals. This notable increase highlights the necessity for marketers to effectively integrate various digital and offline identity indicators into a unified framework. Identity graphs, which function as a comprehensive database for this consumer information, have become essential, acting as the definitive source of truth. Infutor’s TrueSource™ Identity Graph stands out as a premier compilation of consumer data and insights that enhances omnichannel engagement, making it both personalized and quantifiably effective. With our secure and privacy-compliant identity graph, you can curate timely and relevant experiences across all channels where consumers interact with your brand. By utilizing our TrueSource™ Identity Graph, you can significantly enhance the value of each interaction with both customers and potential clients. Additionally, Infutor's system allows for the instant verification of consumer identities through an API, ensuring accuracy at the point of data ingestion or during any inbound engagement. This capability not only streamlines your marketing efforts but also fosters deeper connections with your audience.
Description
TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance.
Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.
API Access
Has API
Yes
API Access
Has API
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Infutor TrueSource
Founded
2003
Country
United States
Website
infutor.com/identity-resolution/identity-graph/
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com
Product Features
Product Features
Data Management
Customer Data
No
Data Analysis
No
Data Capture
No
Data Integration
No
Data Migration
No
Data Quality Control
No
Data Security
No
Information Governance
No
Master Data Management
No
Match & Merge
No
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No