Compare OpenText Exstream vs. M/Series

OpenText™ Exstream is crafted for comprehensive customer communication management (CCM) and utilizes existing organizational data and content to convert standard customer communications into unique, engaging experiences tailored to the customer's preferred digital and print formats, screen sizes, and devices. With flexible deployment options available both on-premises and in the cloud, Exstream is adaptable to accommodate the varying needs of any department or intricate enterprise landscape; its accelerator packages facilitate seamless integration with essential systems, enhancing the efficiency of critical business processes. This CCM solution empowers organizations to create, manage, and distribute highly-targeted and pertinent customer communications across various digital and print platforms, encompassing letters, invoices, bills, statements, and additional customer correspondence. The most effective customer communications software not only streamlines and automates communication processes but also actively bolsters initiatives aimed at enhancing customer engagement, ensuring that organizations can maintain relevance in their interactions with clients. Ultimately, the ability to personalize communications can lead to improved customer satisfaction and loyalty.

Whether referred to as customer communications management or customer communication management, the concept of CCM encompasses all elements that aid in the operation, organization, and enhancement of a company's communication with customers. In this context, our focus is primarily on transaction-driven communication, which arises from business transactions. Customer communication management specifically involves the creation and distribution of messages, correspondence, account statements, invoices, and more. Effective management of the growing volume of such communications is essential from both organizational and technical perspectives; simultaneously, the quality of these interactions is increasingly critical for fostering positive customer relationships and ensuring long-term loyalty. Furthermore, this approach necessitates the thoughtful application of various media to successfully engage customers through their preferred channels, whether they be traditional paper or modern digital formats. The ability to adapt to these preferences not only enhances customer satisfaction but also strengthens the overall effectiveness of the communication strategy.