Compare Employee Advocacy by Sprout Social vs. empulse

Sprout Social’s Employee Advocacy platform is designed to expand brand reach by turning employees into powerful social media advocates who share pre-approved, on-brand content with their personal networks. This approach boosts organic social media reach significantly while saving organizations money on paid advertising by leveraging earned media value. Employees benefit from easy-to-use tools to discover, share, and engage with content on platforms like LinkedIn, X, Facebook, and Instagram, all while staying compliant with company messaging guidelines. The platform supports targeted communications through newsletters or workspace integrations like Microsoft Teams and Slack. Employers can monitor campaign success through comprehensive metrics that link advocacy activity to tangible business outcomes such as lead generation and event registrations. Gamification elements encourage employee participation and engagement. Sprout Social also offers customizable workflows and multi-language support to fit diverse organizational needs. It’s a strategic tool for companies aiming to strengthen brand awareness and drive sales through authentic employee voices.

The core product of empulse is specifically crafted to enhance communication capabilities that foster employee engagement. It allows employees the flexibility to subscribe and unsubscribe from various communication channels while also enabling them to offer feedback on messages received. Management is motivated to enhance their communication strategies because they recognize that the employees hold significant influence. The principle of "what gets measured, gets improved" is effectively applied by empulse to enhance business communications. The empulse "workbench" serves as a web-based application that can be hosted within an organization or on the cloud, facilitating the creation, publication, and management of messages. Additionally, it oversees the communication channels, security protocols, administrative functions, and provides an interactive dashboard for message management. Meanwhile, the empulse "client" is a software installed on employees’ desktops, ensuring that they receive messages tailored to their subscriptions. Standard communications are delivered exclusively to those who have opted into the pertinent channels, while emergency notifications and mandatory messages are broadcasted to all employees, who are then invited to share their feedback on the messages they receive. This two-way communication not only informs but also involves employees in the dialogue, fostering a more collaborative workplace atmosphere.