Employee Advocacy by Sprout Social Description

Sprout Social’s Employee Advocacy platform is designed to expand brand reach by turning employees into powerful social media advocates who share pre-approved, on-brand content with their personal networks. This approach boosts organic social media reach significantly while saving organizations money on paid advertising by leveraging earned media value. Employees benefit from easy-to-use tools to discover, share, and engage with content on platforms like LinkedIn, X, Facebook, and Instagram, all while staying compliant with company messaging guidelines. The platform supports targeted communications through newsletters or workspace integrations like Microsoft Teams and Slack. Employers can monitor campaign success through comprehensive metrics that link advocacy activity to tangible business outcomes such as lead generation and event registrations. Gamification elements encourage employee participation and engagement. Sprout Social also offers customizable workflows and multi-language support to fit diverse organizational needs. It’s a strategic tool for companies aiming to strengthen brand awareness and drive sales through authentic employee voices.

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Pricing

Pricing Starts At:
$89 per user per month
Pricing Information:
Billed annually
Free Trial:
Yes

Integrations

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Company Details

Company:
Sprout Social
Year Founded:
2010
Headquarters:
United States
Website:
sproutsocial.com/features/employee-advocacy/

Media

Employee Advocacy by Sprout Social Screenshot 1
Employee Advocacy by Sprout Social Screenshot 1
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Product Details

Platforms
Web-Based
iPhone App
iPad App
Android App
Types of Training
Training Docs
Live Training (Online)
Customer Support
Business Hours
Live Rep (24/7)
Online Support

Employee Advocacy by Sprout Social Features and Options

Employee Engagement Software

Benchmarking
Cultural Alignment
Employee Awards
Employee Recognition
Goal Management
Performance Management
Pulse Surveys

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