Best Employee Advocacy Platforms of 2024

Use the comparison tool below to compare the top Employee Advocacy platforms on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

Overview of Employee Advocacy Platforms

Employee advocacy platforms are a type of software that companies use to amplify the messages they send out through their marketing channels, such as social media and other online channels. They allow companies to engage their employees in external activities, such as sharing corporate content, without needing them to spend time creating or managing it.

Employees can be asked by their employer to promote company-related content on their personal accounts — Facebook, Twitter, Instagram and more — as part of a larger employee advocacy effort. With an employee advocacy platform, employers can manage these promotions from a single interface. Companies may also use the platform to track how effective individual employees’ campaigns are and how much engagement they generate.

An employee advocacy platform typically provides features that enable employers to customize the messages their employees share on behalf of the company and track how well those messages perform. It usually comes with analytics tools that measure the reach and effectiveness of each post shared by an employee, allowing employers to see who’s amplifying their message most effectively.

In addition to enabling employers to measure the success of individual campaigns and posts, some platforms also include social listening capabilities or sentiment analysis tools so they can gauge what people think about their brand across different social networks. This helps them identify any potential issues before they become major problems.

These platforms differ in what types of content they offer for sharing — some provide ready-made articles or videos while others focus on giving users access to relevant industry news stories — but all will generally feature basic customization options so employers can tailor content according to their brand’s needs. Finally, many offer additional features like gamification elements that encourage users to participate more actively in campaigns or rewards programs that incentivize certain actions within the platform itself (e.g., when users share a certain post).

Employee advocacy platforms are a great way for companies to leverage the collective power of their workforce to reach broader audiences, increase brand visibility and build relationships with potential customers.

What Are Some Reasons To Use Employee Advocacy Platforms?

1. Increased Reach: Employee advocacy platforms allow employees to share company content and announcements to their personal social media networks, increasing the reach and visibility of your brand.
2. Cost-Effective: Compared with traditional marketing methods like paid advertising, employee advocacy is a cost-effective way to increase brand recognition. It doesn't require any additional budget as employees share documents, product offerings, blog posts, upcoming events etc., for free.
3. Improved Engagement Rates: Employees are generally more likely to engage with content shared by their peers than official corporate accounts. Utilizing employee advocacy programs gives companies access to “micro-influencers” who can create lasting engagement with potential customers that build relationships instead of just clicks or followers.
4. Greater Credibility & Trustworthiness: Your audience will see the real faces behind your company when they view posts from individual employees on social media networks like LinkedIn and Twitter which gives you credibility and trustworthiness as a brand compared to traditional ads or marketing campaigns that may seem impersonal and cold.
5. Enhanced Brand Awareness: By having real people promoting your business through their personal channels, you not only tap into the potential customer base of those individuals but also raise awareness among other users who might be interested in learning about what your company has to offer - this could lead to further sales opportunities down the line if executed properly.

Why Are Employee Advocacy Platforms Important?

Employee advocacy platforms are important tools for businesses to use in the modern world. For starters, they provide an effective way for businesses to promote their products, services and messages on a larger scale. This is especially true when companies have large teams of employees who can help spread their message on social media or through word-of-mouth.

In addition, employee advocacy platforms allow businesses to benefit from the power of peer relationships between colleagues and customers. Having team members that are passionate about a company’s mission can be invaluable in creating meaningful connections with customers and potential leads. With employee advocacy platforms, this close network of people can extend beyond just the immediate team and reach wider networks of both existing customers and new prospects alike.

Another advantage to using employee advocacy platforms is that they offer more accurate measurements than traditional advertising campaigns may provide. Through these tools, companies can track engagement rates among employees who share posts related to the business as well as measure the response rate within different audiences. This allows businesses to get a better sense of how successful their campaigns are with different target markets so that adjustments can be made accordingly for future efforts.

Finally, employee advocacy also helps build job satisfaction amongst team members as it provides them with an opportunity to be part of something much larger than themselves – which leads to elevated morale at work overall. Not only does this result in increased loyalty amongst current employees but it also makes your company a more attractive prospect for prospective applicants looking for employment elsewhere.

Employee Advocacy Platforms Features

1. Employee Content Library - Employee advocacy platforms provide a library of pre-approved content that can be shared by employees in a controlled, unified manner. This allows employers to ensure the accuracy and quality of the messages being shared across social media networks.
2. Scheduling and Automation - Advocacy platforms allow for the scheduling of posts across multiple platforms as well as automated posting on certain dates or times. This makes managing an employee advocacy campaign much easier and more efficient compared to the manual scheduling of posts in individual accounts.
3. Analytics & Reporting - The ability to measure results is key when it comes to any marketing campaign, especially employee advocacy campaigns which involve many different individuals covering various topics on different social media networks. Advocacy platforms provide detailed analytics and reports with insights into follower reach, post engagement, and even sentiment analysis of conversations surrounding your brand or content shared by employees.
4. Workflow Approval & Flagship Accounts Management - With an employee advocacy platform you are able to set up approval workflows that enable managers or admins to approve or reject posts prior to their publication for certain users or accounts within your organization’s network on social media channels like Twitter, LinkedIn, Instagram etc. Additionally, these platforms also offer flagging features where a designated account (i.e “flagship”) can view comments made by others before approving them for publication under the company's branding guidelines and policies for compliance reasons if needed.
5. Team & Campaign Management – Services such as OKTAPUS allow businesses to create teams with specific members from within their organization who share specific responsibilities in order to manage campaigns more efficiently; such as setting goals/objectives, assigning tasks per team member or measuring team performance over time with realtime updates throughout their progress
6. Gamification & Rewards System - This feature allows companies whose employees take part in marketing activities through an advocacy platform to incentivize their activity through rewards and awards programs either monetarily or non-monetary depending on setup preferences and options available within the platform itself; allowing employers get more out of their existing resources while encouraging further contributions from those involved thus increasing ROI significantly over time.

Types of Users That Can Benefit From Employee Advocacy Platforms

• Employees: Employee advocacy platforms allow employees to become brand ambassadors and build their personal reputations by sharing company content.
• Management: Managers can gain a better understanding of their employees’ interests, insights and ideas when they use an employee advocacy platform. This allows them to make better decisions about marketing strategies, product development and talent management.
• Sales Teams: Sales teams can use employee advocacy platforms to amplify their sales messages, as well as cultivate relationships with potential customers.
• Marketers: Marketers can leverage the power of social media by using an employee advocacy platform to reach a wider audience. With data-driven insights, marketers can measure the success of campaigns and adjust accordingly.
• HR Professionals: Employee advocacy platforms provide valuable data that HR professionals can use to understand and recognize employees who are actively participating in their employer’s initiatives. This data can also be used for benchmarking purposes when recruiting new talent or training existing staff members.
• Recruiters: Recruiters are able to tap into the power of employee advocates and find top-tier candidates more quickly than traditional recruiting methods alone. They are also able to save time aligning job postings with qualified applicants since many recruitment activities take place on social networks where employee advocates have already established connections for the organization's benefit.

How Much Do Employee Advocacy Platforms Cost?

The cost of employee advocacy platforms varies significantly depending on the features and services offered. Generally, such platforms can range from $1000/month for basic services up to $5000+ per month for more comprehensive packages.

At the lowest level, companies may be able to access free or low-cost online tools that allow them to track and measure employee engagement with the company content, monitor their employees' social media activity, measure the impact and success of campaigns, and control the types of content they want their employees to share. These tools are often add-ons or plugins that are added onto existing HR systems or communication software like Slack.

At a mid-level price point ($1000-$2500/month), many vendors offer more robust offerings including enhanced analytics capabilities, automation of prewritten messages for easy sharing across networks, campaign scheduling and tracking capabilities, as well as integration with other marketing applications such as Salesforce or Hootsuite. These packages also provide assistance in customizing message templates specifically tailored to your brand messaging while keeping content fresh by curating relevant news stories each week.

Beyond basic plans lie the enterprise-level packages which cost upwards of $5000/month (or even more). These include extensive consulting services where platform providers work closely with companies to design custom campaigns to help drive maximum reach through both internal networks as well as external ones (like Twitter). In addition, these premium plans also provide additional security measures like two-factor authentication systems along with administrative privileges allowing managers greater control over which teams have access to what information. Additionally, these plans often come bundled with additional products like an advanced analytics suite designed for tracking results through long time periods rather than just individual sessions or reports focused around specific metrics such a click rates or impressions per post.

Risks To Consider With Employee Advocacy Platforms

• Security Risks: Employee advocacy platforms require sharing sensitive company data with private accounts, which creates a security risk if those accounts are not properly managed.
• Data Privacy Concerns: Companies must ensure that sensitive employee data is secure on the platform and that user’s privacy rights are upheld.
• Legal Liability: Companies may be held liable for any illegal activity or posts that originate from the platform and could be sued for libel or slander.
• Reputational Risk: Bad press stemming from employee advocacy platforms can damage a company's reputation, causing investor mistrust, lower stock prices, and other long term problems.
• Compliance Issues: If the rules and regulations of the country or region the platform operates in are not met, companies could face fines or sanctions.

What Software Can Integrate with Employee Advocacy Platforms?

Employee advocacy platforms can integrate with a variety of different types of software. Many will include the ability to integrate with enterprise social networking tools such as Yammer and Chatter, making it easier for employees to share company content with their colleagues. Other integration points might include email or salesforce automation systems, allowing employees to quickly reach out to potential customers or even have automated messages sent when certain criteria are met. Additionally, these systems often can be linked up with marketing automation programs and social media management systems like Hootsuite, making it easy for companies to track and monitor employee advocacy campaigns. This can provide an additional level of analytics on how effective these campaigns are and identify any opportunities that need improvement.

What Are Some Questions To Ask When Considering Employee Advocacy Platforms?

1. Does the platform enable us to reach our target audience?
2. What is the ROI and cost associated with using this platform?
3. Is it easy for employees to use, contribute content, or amplify messages on a regular basis?
4. Are there any analytics or tracking capabilities that allow us to measure success?
5. Does the platform support organic growth by allowing users to share content and messages with their own networks?
6. Does the platform have built-in compliance features such as employee approval workflows and brand guidelines enforcement?
7. How secure is the system and what steps are taken to protect employee data from cyberattacks?
8. Is there a customer service team available to assist us with any questions or issues that may arise during setup or operation of the system?