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Description
Sprout Social’s Employee Advocacy platform is designed to expand brand reach by turning employees into powerful social media advocates who share pre-approved, on-brand content with their personal networks. This approach boosts organic social media reach significantly while saving organizations money on paid advertising by leveraging earned media value. Employees benefit from easy-to-use tools to discover, share, and engage with content on platforms like LinkedIn, X, Facebook, and Instagram, all while staying compliant with company messaging guidelines. The platform supports targeted communications through newsletters or workspace integrations like Microsoft Teams and Slack. Employers can monitor campaign success through comprehensive metrics that link advocacy activity to tangible business outcomes such as lead generation and event registrations. Gamification elements encourage employee participation and engagement. Sprout Social also offers customizable workflows and multi-language support to fit diverse organizational needs. It’s a strategic tool for companies aiming to strengthen brand awareness and drive sales through authentic employee voices.
Description
Heyoo.ai is an executive LinkedIn publishing and employee advocacy platform built for small and large B2B teams. It enables organisations to run structured thought leadership and coordinated LinkedIn visibility across leadership and employees at scale.
Marketing teams manage executive LinkedIn publishing through approval workflows, voice note input and strategic content planning. At the same time, Heyoo generates three personalised post suggestions per employee per campaign, tailored to individual tone of voice, role and expertise.
The Heyoo agent monitors defined topics and sources in realtime to generate timely content suggestions aligned with company goals.
Advanced analytics track engagement, reach, clicks and performance across executives, employees, departments and timeframes. The platform integrates with Slack, Microsoft Teams, Salesforce, HubSpot and offers API access. Heyoo supports B2B organisations across various industries with measurable LinkedIn impact.
Heyoo is built for organisations managing LinkedIn visibility across multiple profiles, not individual personal brands. It supports teams responsible for coordinating executive and employee voices with structure, governance and measurable reporting. Designed for companies aligning multiple voices around shared strategic themes, Heyoo enables structured advocacy and thought leadership with clear performance insights. Unlike traditional advocacy tools with generic templates, every post is personalised and editable, increasing credibility and adoption. Compared to standalone AI writing tools, Heyoo combines campaign management, executive workflows, activation, scheduling and reporting in one system, closing the gap between content creation, coordinated distribution and measurable execution.
API Access
Has API
API Access
Has API
Integrations
AuthPoint
Axis LMS
BambooHR
DNSWatch
Google Chat
HubSpot Marketing Hub
Microsoft Teams
Personio
Recruitee
RiteTag
Integrations
AuthPoint
Axis LMS
BambooHR
DNSWatch
Google Chat
HubSpot Marketing Hub
Microsoft Teams
Personio
Recruitee
RiteTag
Pricing Details
$89 per user per month
Free Trial
Free Version
Pricing Details
€19,95/user/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Sprout Social
Founded
2010
Country
United States
Website
sproutsocial.com/features/employee-advocacy/
Vendor Details
Company Name
Heyoo.ai
Founded
2023
Country
The Netherlands
Website
www.heyoo.ai
Product Features
Employee Advocacy
Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions
Employee Engagement
Benchmarking
Cultural Alignment
Employee Awards
Employee Guides
Employee Recognition
Feedback Management
Goal Management
Health & Wellness Programs
Performance Management
Pulse Surveys
Internal Communications
App Integration
Blogs
Chat/Messaging
Email Management
Employee Directory
Event Calendar
Newsletter Management
Photo Gallery
Social Sharing
Survey Management
Telephony
Video Chat
Voice Chat
Social Media Management
Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Social Networking
Activity / News Feed
Advertising Management
Blogs
Data Security
Event Management
Group Management
Media Library
Privacy Options
Real-time Chat
Social Media Integration
Social Media Tagging
User Profiles
Product Features
Employee Advocacy
Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
Social Media Marketing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
