Folks
Folks replaces spreadsheets and disconnected HR tools with a single platform built for Canadian SMBs. Centralize employee records, automate onboarding workflows, track absences and PTO, and manage performance reviews — all from one dashboard.
With Folks ATS, post to major Canadian job boards (Indeed, LinkedIn, Jobillico, Talent.com), parse resumes with AI-powered matching, and move candidates through your hiring pipeline in clicks. Applications from your career page flow directly into the system, and your team can communicate with candidates using customizable email templates — no switching between tools.
Folks Payroll handles CRA remittances, T4/RL-1 generation, ROE filing, and multi-province tax calculations natively. SOC 2 Type 2 certified, with all data hosted in Canada. Trusted by 1,200+ Canadian organizations.
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Extole
Extole is a tool that retailers, financial services companies, and consumer brands use to turn customers into advocates. Extole's enterprise platform and team consist of experts who create advocacy, referral, and engagement programs that allow brands to harness the power and sharing of customers to increase their bottom line. Extole allows marketers to engage thousands of customers, increase brand loyalty, and scale word-of mouth to acquire new customers.
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Heyoo.ai
Heyoo.ai is an executive LinkedIn publishing and employee advocacy platform built for small and large B2B teams. It enables organisations to run structured thought leadership and coordinated LinkedIn visibility across leadership and employees at scale.
Marketing teams manage executive LinkedIn publishing through approval workflows, voice note input and strategic content planning. At the same time, Heyoo generates three personalised post suggestions per employee per campaign, tailored to individual tone of voice, role and expertise.
The Heyoo agent monitors defined topics and sources in realtime to generate timely content suggestions aligned with company goals.
Advanced analytics track engagement, reach, clicks and performance across executives, employees, departments and timeframes. The platform integrates with Slack, Microsoft Teams, Salesforce, HubSpot and offers API access. Heyoo supports B2B organisations across various industries with measurable LinkedIn impact.
Heyoo is built for organisations managing LinkedIn visibility across multiple profiles, not individual personal brands. It supports teams responsible for coordinating executive and employee voices with structure, governance and measurable reporting. Designed for companies aligning multiple voices around shared strategic themes, Heyoo enables structured advocacy and thought leadership with clear performance insights. Unlike traditional advocacy tools with generic templates, every post is personalised and editable, increasing credibility and adoption. Compared to standalone AI writing tools, Heyoo combines campaign management, executive workflows, activation, scheduling and reporting in one system, closing the gap between content creation, coordinated distribution and measurable execution.
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Employee Advocacy by Sprout Social
Sprout Social’s Employee Advocacy platform is designed to expand brand reach by turning employees into powerful social media advocates who share pre-approved, on-brand content with their personal networks. This approach boosts organic social media reach significantly while saving organizations money on paid advertising by leveraging earned media value. Employees benefit from easy-to-use tools to discover, share, and engage with content on platforms like LinkedIn, X, Facebook, and Instagram, all while staying compliant with company messaging guidelines. The platform supports targeted communications through newsletters or workspace integrations like Microsoft Teams and Slack. Employers can monitor campaign success through comprehensive metrics that link advocacy activity to tangible business outcomes such as lead generation and event registrations. Gamification elements encourage employee participation and engagement. Sprout Social also offers customizable workflows and multi-language support to fit diverse organizational needs. It’s a strategic tool for companies aiming to strengthen brand awareness and drive sales through authentic employee voices.
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