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features
design
support

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Write a Review

Description

CODA (Consumer Data Analysis) is an analytics solution specifically designed for the Fast-Moving Consumer Goods (FMCG) and Retail industries, focusing on the enhancement, clarification, and examination of vast datasets. With CODA, users can gain insights into various aspects such as: Market share of brands and competitors, Distribution metrics, Comprehensive analysis of categories and sub-categories, Performance metrics for leading stores and SKUs, Analysis of market trends, Evaluation of New Product Development (NPD), Assessment of pricing strategies, Impact of promotions on sales growth, Geographical performance trends, Analysis of different store formats, Tracking outlet shares alongside shelf share metrics. This tool empowers businesses to make informed decisions by leveraging extensive data analysis.

Description

Enhance your growth strategy with cutting-edge market intelligence that reveals the evolving behaviors of your consumers, alongside the impact of advertisements, promotions, and influencers on their choices. Welcome to the New Era of Market Analytics: Numerator TruView. This tool allows you to assess your market share across various channels while considering the consumer context, all at a pace that matches consumer dynamics. From manufacturers in fast-moving consumer goods (FMCG) and home improvement sectors to retailers and agencies, Numerator offers unparalleled insights into consumer behavior along with the advertising, promotions, and pricing that influence it. By partnering with Numerator, some of the world’s leading brands are achieving significant growth. Over 1,300 manufacturers, retailers, and agencies rely on Numerator for deeper understanding of their consumers. The Numerator OmniPanel serves as a comprehensive source of consumer insights, enabling you to target your marketing efforts at consumers rather than just demographics. Additionally, Numerator's intuitive consumer app supports America's largest and most representative consumer panel, closely reflecting the US Census data, which enhances its reliability and relevance. This innovative approach ensures that businesses can adapt and thrive in a rapidly changing marketplace.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

AccessOwl Yes 

Integrations

AccessOwl No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Submarine Insights

Founded

2017

Country

United Arab Emirates

Website

submarineinsights.com

Vendor Details

Company Name

Numerator

Founded

1990

Country

United States

Website

www.numerator.com

Product Features

Product Features

Channel Management

Campaign Management No 
Channel Analytics No 
Incentive Management No 
Inventory Control No 
Lead Management No 
Opportunity Management No 
Order Management No 
Partner Management No 
Product Management No 
Reseller Management No 

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

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