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Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
commonsku’s CRM, Order Management, and eCommerce platform allows you to seamlessly work with your customers, team members, and supplier partners. From prospecting to invoicing, we have the tools that enable you to process more orders and dramatically grow your sales. In addition to the commonsku software application, we have built an entire ecosystem that supports the modern promotional products professional. We host hundreds of distributors and suppliers professionals in the promotional products industry from all around the world, in-person and online. Our blog contains a mix of our sales and marketing series, episodes of our podcast, skucast, and the occasional video from one of our events. Business owners choose commonsku when they want to scale their business or are looking to make it easier for their team to do business. Book a 1-on-1 with us to see if commonsku is right for you.
API Access
Has API
API Access
Has API
Integrations
Avalara
CardConnect
Demand Sage
ESP Online
HubSpot CRM
HubSpot Customer Platform
Mailchimp
NetSuite
QuickBooks Online
Stripe
Integrations
Avalara
CardConnect
Demand Sage
ESP Online
HubSpot CRM
HubSpot Customer Platform
Mailchimp
NetSuite
QuickBooks Online
Stripe
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$198 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
commonsku
Founded
2012
Country
Canada
Website
www.commonsku.com
Product Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Product Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
