Wipro Promax Description

For Consumer Packaged Goods companies, trade spend is often the second-largest expense after the cost of goods sold. CPG companies require better capabilities to quickly scale their trade promotion optimization efforts, due to the rapid changes in consumer behavior and retail partnerships. External factors like intense competition in the industry, country-specific logistics management, or regulatory compliance requirements make optimizing trade spend difficult. Internal factors can also pose challenges for enterprises, such as multiple data sources (ERP and POS data, syndicated data from Nielsen, etc.), difficulties in gaining insights through pre- and postpromotion analyses, and the usual struggles for collaboration between sales, finance, marketing, and demand-planning. Wipro's Promax®, a suite of solutions for trade promotion optimization, execution, and management (TPM, TPPO, and TPx), is designed to address all of these business challenges.

Integrations

Reviews

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Company Details

Company:
Wipro
Headquarters:
United States
Website:
www.wipro.com/consumer-packaged-goods/wipro-promax/

Media

Recommended Products
Secure remote access solution to your private network, in the cloud or on-prem. Icon
Secure remote access solution to your private network, in the cloud or on-prem.

Deliver secure remote access with OpenVPN.

OpenVPN is here to bring simple, flexible, and cost-effective secure remote access to companies of all sizes, regardless of where their resources are located.
Get started — no credit card required.

Product Details

Platforms
SaaS

Wipro Promax Features and Options

Trade Promotion Management Software

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Wipro Promax User Reviews

Write a Review
  • Previous
  • Next