Wipro Promax Reviews

Wipro Promax Description

For Consumer Packaged Goods companies, trade spend is often the second-largest expense after the cost of goods sold. CPG companies require better capabilities to quickly scale their trade promotion optimization efforts, due to the rapid changes in consumer behavior and retail partnerships. External factors like intense competition in the industry, country-specific logistics management, or regulatory compliance requirements make optimizing trade spend difficult. Internal factors can also pose challenges for enterprises, such as multiple data sources (ERP and POS data, syndicated data from Nielsen, etc.), difficulties in gaining insights through pre- and postpromotion analyses, and the usual struggles for collaboration between sales, finance, marketing, and demand-planning. Wipro's Promax®, a suite of solutions for trade promotion optimization, execution, and management (TPM, TPPO, and TPx), is designed to address all of these business challenges.