C-Smart Reviews

C-Smart Description

Find out how to spend your trade promotion budget more efficiently and how much you are paying. Large consumer goods companies often spend more than 15% on trade promotion management. This is the second most expensive item. Many organizations struggle to measure the ROI of trade promotion. Cognizant can help. Cognizant can help. Accurate spend effectiveness modeling involves analyzing data from multiple sources including point-of sale systems and syndicated providers of data, as well as internal sales, marketing, and operations data. Our TPM/TPO consulting and solution selection services as well as process reengineering offerings will help you to systematically measure ROI to optimize future decisions. C-Smart is an analytical tool that Cognizant developed for brand managers and category managers in consumer goods companies. It provides actionable insights in areas such brand performance in different categories and promotion effectiveness, as well as competitor analysis.