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Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
Vividly stands out as the premier solution for food and beverage brands aiming to enhance their trade promotion strategies. By providing clarity and actionable insights into trade metrics, Vividly enables you to concentrate on expansion rather than getting bogged down by routine tasks. Its user-friendly interfaces and streamlined workflows empower your team to effortlessly create, monitor, and manage promotions, allowing them more time to focus on sales initiatives. You can easily link your promotions to your sales strategy in real-time, integrating various data sources while managing the intricacies of direct and indirect hierarchies seamlessly. Our innovative, patent-pending features, including deductions scanning and matching, allow you to centralize all deduction documentation and perform comprehensive reconciliations on any transaction stored within an ERP system. Rather than viewing trade as merely an expense of business operations, it's time to consider it as a strategic investment aimed at driving growth. With clean datasets for revenue and trade, you gain enhanced visibility into actionable areas and the pathways to achieving your business objectives, ultimately transforming your approach to trade promotions for better results. This shift in perspective can lead to more informed decisions and greater overall success in your promotional efforts.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$1,500 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
Vividly
Country
United States
Website
www.govividly.com
Product Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Product Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
