TELUS Trade Promotion Management Description

TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry.

The platform is a comprehensive solution that allows CPG teams to: Increase forecast accuracy and plan trade spend, execute promotions and control finances, manage contracts, claims, deductions, and analytics, and optimize trade promotions for maximum ROI.

Key Features & Capabilities:
AI Assistant: Talk to your data using plain language to get instant system guidance and expert insights. Ask about promotions, features, or performance metrics like ROI and trade spend to boost team adoption and productivity.

Advanced Analytics: Transform complex data into actionable insights with built-in reporting powered by Google Cloud Platform. Leverage pre-built dashboards (P&L, forecast accuracy) or create tailored reports instantly using a drag-and-drop interface. Features include advanced filtering and role-based security for compliance.

Enterprise Scalability: Support for complex global operations, including multi-channel and multi-currency management. The platform features cloud-native architecture for rapid deployment and seamless integration with major ERP and data systems.

Mobile Companion App: Access critical promotion details and approve programs on-the-go, giving in-field teams greater flexibility.

Operational Advantage & Support:
Built on simplicity, scalability, and synergy, offering an intuitive interface and flexible, configurable solutions. 24/7 Global Support & Success Team.

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Company Details

Company:
TELUS Agriculture & Consumer Goods
Headquarters:
Canada
Website:
www.telus.com/tpm
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Product Details

Platforms
Web-Based
Windows
Mac
Types of Training
Training Docs
Live Training (Online)
Customer Support
Online Support

TELUS Trade Promotion Management Features and Options

Trade Promotion Management Software

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

CPG Software

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Retail Execution Software

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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