Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
EffectManager is an online account management platform designed to establish trust and enhance relationships with your most important clients. It offers three distinct versions to allow your organization to operate more efficiently without incurring unnecessary costs for unused features. Built on a robust SaaS architecture, EffectManager scales alongside your business as your needs evolve. The Basic version is free and assists Key Account Managers in moving away from disjointed spreadsheets, allowing them to dedicate more time to planning and analyzing retail promotions, which ultimately boosts profitability for all stakeholders. The Pro version equips sales and business analysts, along with Key Account Managers, with critical insights derived from point-of-sale data and enables seamless integration of products and pricing directly from the ERP system. Finally, the Enterprise version connects Key Account Managers with the entire organization through a single online tool that facilitates sales forecasting, P&L analysis, customer reporting, and various "what if" scenarios, fostering a collaborative environment that drives results. With these options, EffectManager aims to meet diverse organizational needs while promoting growth and efficiency.
API Access
Has API
No
API Access
Has API
No
Integrations
SAP Business One
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$56 per user per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
effectmanager
Founded
2013
Country
Denmark
Website
www.effectmanager.com
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
Product Features
Sales Forecasting
Competitor Analysis
No
Correlation Analysis
No
Dashboard
Yes
Dynamic Modeling
Yes
Exception Reporting
No
Graphical Data Presentation
No
Modeling & Simulation
No
Performance Metrics
No
Sales Trend Analysis
No
Statistical Analysis
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
Yes
Budgeting & Forecasting
Yes
Claims Management
No
Competitor Analysis
No
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
Yes
Promotion Calendar
Yes
Settlement Management
No
Trade Agreement Management
Yes