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Description

Ultimately, it is essential to evaluate ALL of your marketing efforts, including the subtler ones, to uncover gaps and potential opportunities in the marketplace, demonstrating how your marketing initiatives contribute to overall business success. Brew serves as a powerful tool providing unparalleled insights into your organization's marketing activities, spanning from strategic frameworks to individual campaigns. With Brew, you can transcend mere share-of-voice metrics to truly understand the influence your company wields across various audiences, marketing endeavors, subjects, channels, and within the competitive arena. Assess the effects of your comprehensive marketing strategy, encompassing specific actions as well as traditionally elusive elements such as messaging, positioning, and brand perception within your competitive scope. Gain invaluable insights into market dynamics—discover what subjects are trending, identify which activities yield the greatest results, and pinpoint existing gaps—so that you can strategically recognize opportunities and assert your leadership position. By leveraging these insights, your marketing efforts can become even more targeted and effective in driving your business forward.

Description

Explore the intricacies of a brand's creative strategy with Oracle Moat, an advertising intelligence tool that allows you to analyze the creative and messaging efforts of your competitors over the past three years. Gain insights into the current market landscape by examining your rivals' advertising tactics and how they compare to your own creative output. With access to a rich dataset of over three years, you can scrutinize various advertisements, filtering and sorting the information to pinpoint exactly what you need. Understand audience engagement with different ad types, including images, text, and videos, across various platforms, including mobile. Using heatmaps, identify which sections of your ads capture the most viewer attention. This knowledge empowers you to invest wisely and execute campaigns with assurance. Moat enables you to connect with genuine audiences, effectively grab their attention, and accurately assess the success of your campaigns. With these insights at your disposal, you'll be better equipped to innovate and stay ahead in a competitive marketplace.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

5X
AdSupply
Bright Analytics
Celtra
DV Publisher Suite
Innovid
Oracle Advertising
Partnerize
Playmatic
Rivery
Sizmek Ad Suite
Skai
Smoot AI
Vidverto

Integrations

5X
AdSupply
Bright Analytics
Celtra
DV Publisher Suite
Innovid
Oracle Advertising
Partnerize
Playmatic
Rivery
Sizmek Ad Suite
Skai
Smoot AI
Vidverto

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Brew

Founded

2019

Country

Israel

Website

www.getbrew.com

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/au/cx/advertising/measurement/

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Alternatives

Alternatives